Social Media 2.0


Published on

Social Media has changed traditional marketing drastically! Here are a few success stories as well as a few tips to help make your social media campaign successful!

Published in: Business
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • “Followers” instead of “relationships”Revenue instead of relationships (know what the fears and desires of your clients are and pay your employees to do that)Productivity instead of training (dependent vs interdependent)
  • Social Media 2.0

    1. 1. Marketing<br />“The Reset Button Has Been Pushed”<br />100 Million facebookusers in 9 months<br />1 Billion iPod Applications downloaded in 9 months<br />2010 Gen Y will outnumber Baby Boomers<br />6 of top 10 websites are social<br />Twitter usage 80% on mobile devices<br />
    2. 2. Social Media In ScoopVille..<br />
    3. 3. How You Can Use It<br />for buyer keywords, customer compliments or complaints <br />LISTEN <br />your product, events, promotions, coupons, experiences<br />PROMOTE<br />your sales force through employees or customers<br />MULTIPLY<br />millions of people looking for your product<br />REACH<br />
    4. 4. How You Can Use It<br />your fans through promotions and content<br />REWARD<br />new events or promotions to your best customers<br />PUSH<br />your marketing by using your fans as tentacles <br />MULTIPLY<br />
    5. 5. to business owners, executives and professionals<br />CONNECT<br />strategic partnerships that can send you more business<br />CREATE<br />by providing solutions to online associations and groups<br />LEAD<br />How You Can Use It<br />
    6. 6. How You Can Use It<br />blogging<br />your thoughts and vision about your industry, products or services<br />SHARE<br />free information about how you help clients or customers<br />GIVE<br />content that can help others in their business or life<br />CREATE<br />
    7. 7. How You Can Use It<br />SHARE<br />your personality and passion<br />relationships through face to face interaction<br />BUILD<br />by being approachable and authentic<br />ENGAGE<br />
    8. 8. How You Can Use It<br />how your product or service can bring a client value<br />TEACH<br />LEAD<br />with new thoughts and vision<br />on the processes and systems that make you unique<br />EDUCATE<br />
    9. 9.
    10. 10.
    11. 11.
    12. 12. Companies on the wrong goals<br />
    13. 13. It’s All About Relationships..Not Pitches..<br />I feel like companies that practice one-way conversation (the talking-only kind) are pretty much missing the entire point of social media … The best advice I can give from my adventures in the social realm is to listen more than you talk and don’t be scared to let go of the reigns. You’re definitely not going to be able to control the entire message out there; be okay with that.” –Reid Travis<br />“Social media has been pivotal in growing my business. A good portion of my tweets are conversational just to stay in front of my followers as much as possible. However I also use it to gauge interest about new products, run specials, and get the word out about events.” –Joe Woelfle, Blatz Market & Liquor’s<br />Woelfle says his January 2010 was up 25% over the same month in 2009 after his first year of social media use. His chief slice of advice? “I would tell other SMB’s to be themselves but be sure to actively engage your followers.”<br />“We’re not focused on marketing to our followers, fans and readers,” he says. “Our primary goal is to connect with them.” He says engagement and transparent communication are important assets.<br />-Reid Travis, Social Media Manager for Panchero’s Mexican Grill<br />
    14. 14. Pepsi Has It Right!<br />"This is such a fundamental change from anything we've done in the past," says Lauren Hobart, chief marketing officer for Pepsi-Cola North America Beverages. "It's a big shift. We explored different launch plans, and the Super Bowl just wasn't the right venue, because we're really trying to spark a full-year movement from the ground up. The plan is to have much more two-way dialogue with our customers."<br />
    15. 15. Social Media Exposure: Better Than Ads and Cheaper, Too<br />“People leave the show and jump onto Twitter to tell their friends how much they liked the show. It’s been especially helpful when people with large followings tweet about it, increasing our followers and exposing the show to people that may not have heard of it.”<br />….Celebrities will attend the shows and tweet about them, providing even more exposure. Having an active Twitter presence encourages these theater fans to spread the word and encourage their own followers to start tracking the show.” –Jim Glaub, Art Meets Commerce<br />For small business owners, it is important to remember that some people will tweet about you or review you on Social Media whether you have a presence there or not, and what they say might not be positive. You need to be on the ground, ready to deal constructively with any negative exposure. As stated previously, you should be participating in and guiding a two-way conversation.<br />“Businesses use social media to gain exposure for their products, services and brands. The alternative is traditional advertising, but social media is uniquely valuable to small businesses for two reasons. First, it’s cheaper. But it also ensures that people are hearing about your business from a source they trust more than an advertisement: friends and family.” –<br />REMEMBER: Negative feedback is not always BAD….It can be a positive thing!!<br />
    16. 16. Gadgets 101: Reguests/Messages <br />Messages<br />Requests<br />
    17. 17. Gadgets 101: Notifications/Friend Requests <br />Notifications<br />Friend Requests<br />
    18. 18. Gadgets 101: FaceBook Ads<br />
    19. 19. Gadgets 101: FaceBook Ad Ex.<br />
    20. 20. Above All: Be Genuine..<br />
    21. 21.
    22. 22. David Tolboe<br />Chief Operating Officer<br />For an expanded version of this presentation, please email:<br />