Should You Use Social Media?

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Marketing: The Reset Button Has Been Pushed. Should your company use Social Media to grow your business?

Marketing: The Reset Button Has Been Pushed. Should your company use Social Media to grow your business?

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  • Companies need to be emotionally intelligent in order to fully realize a strategic advantage in social media
  • “Followers” instead of “relationships”Revenue instead of relationships (know what the fears and desires of your clients are and pay your employees to do that)Productivity instead of training (dependent vs interdependent)
  • Each new step of human activity has introduced 50x productivity- Hunter GatherersDependant on the individual and small groupsIntroduced primitive speech and visual non-verbal communication- AgrariansDependant on small teams and efficiencyIntroduced writing, text and documents- IndustrialistsDependent on very large teams and rolesIntroduced telecommunications – radio, tv, movies, phones, telegraphs-InformationistasDependent on relationship building Introduced computing, internet, massive mutually supported networks
  • Embrace ChangeThe new “normal” is ready and waiting for youHave to ask 2 questions: 1. Do we have the know how, and 2. Do we have the resources
  • Change the Perception of OwnershipBe results driven (#1 in employee satisfaction, #1 in customer satisfaction)St Joseph turnaroundAssets, not liabilities (do we look at our employees as “profit centers”Communicators, not cogs
  • ListeningEmpowering employeesEffective communicationSelf awareness (not living in fear)InterdependenceEliminate excusesGive voice to employees without corner cutting (corner cutting leads to additional problems)Employee buy inEntrench relationship oriented people in trenches
  • Learn to listenValidation skillsAuthenticityTransperency
  • Are there guidelines in place for participation?How do we run our meetings? Do we come back each week and things are left undone? Do we have a forum to download what employees are seeing, hearing, experiencing (extremely valuable information)Do employees have the chance to participate in decision and direction?
  • Example: Chuck SmithToyota ***In light of current events, you may want to reconsider this example***Smile MagicPromote individual s to work to being better individuals.Sit down with someone and talk openly and honestly. “What are my strengths”What are my weaknesses”
  • 50 CentExample: UNLV BasketballProvide access and a personal touchInsight into a day within your organizationUseful content Develop a community based on mutual attraction, shared values, common ground, individual emotional connectionsEngagement is listening, talking, relating, sharing, privilege, trust and respect – not blasting and spamming
  • Deliver authenticity & transperencyUseful contentDo not automateRelate to the audience, not sell themHave funBe humble enough to accept criticismBe timely in responding to inquiriesBe gracious and thankful when people interactSeek conversations
  • 80%-90% of businesses are run in industrial age mentalityAre your leaders “servant leaders”?Accept that social media isn’t about blasting and random updating but relationship building.How self-aware?Are employees empowered? Do employees have a buy in to decision making?Are leaders growing to be better? Eliminating excuses?What are customer pains?Are your really solving your customers problems?

Transcript

  • 1. Marketing
    “The Reset Button Has Been Pushed”
    100 Million facebookusers in 9 months
    1 Billion iPod Applications downloaded in 9 months
    2010 Gen Y will outnumber Baby Boomers
    6 of top 10 websites are social
    Twitter usage 80% on mobile devices
  • 2. Shotgun Approach
    YellowPages
    Brochures
    DirectMail
    Events
    Etc…
    Networking
  • 3. YellowPages
    Brochures
    DirectMail
    Events
    Etc…
    Networking
    Funnel Approach
    Social Media
    ROI
  • 4. The Big 6
    Cocktail Parties
    Lunch Appointments
    Trade Shows
    blogging
    Publishing Magazines
    Producing Television
    Seminars
  • 5. How You Can Use It
    for buyer keywords, customer compliments or complaints
    LISTEN
    your product, events, promotions, coupons, experiences
    PROMOTE
    your sales force through employees or customers
    MULTIPLY
    millions of people looking for your product
    REACH
  • 6. How You Can Use It
    your fans through promotions and content
    REWARD
    new events or promotions to your best customers
    PUSH
    your marketing by using your fans as tentacles
    MULTIPLY
  • 7. to business owners, executives and professionals
    CONNECT
    strategic partnerships that can send you more business
    CREATE
    by providing solutions to online associations and groups
    LEAD
    How You Can Use It
  • 8. How You Can Use It
    blogging
    your thoughts and vision about your industry, products or services
    SHARE
    free information about how you help clients or customers
    GIVE
    content that can help others in their business or life
    CREATE
  • 9. How You Can Use It
    SHARE
    your personality and passion
    relationships through face to face interaction
    BUILD
    by being approachable and authentic
    ENGAGE
  • 10. How You Can Use It
    how your product or service can bring a client value
    TEACH
    LEAD
    with new thoughts and vision
    on the processes and systems that make you unique
    EDUCATE
  • 11. Should You Use Social Media?Best Practices in Relationship Building
  • 12. Most organizations believe they are capable of participating in social media
  • 13. Companies on the wrong goals
  • 14. Each new step of human activity has introduced 50x productivity
  • 15. Recognize the need to change and… (symptoms)
  • 16. A New “Normal” is Here
  • 17. Assets, Not Liabilities
    Communicators, Not Cogs
  • 18. Successful Companies
    Adapt and integrate to the new “normal”
    Create ambition and intellectual curiosity
    Be unified and interdependent
    Feel comforted and opportunistic not threatened or menaced
    Are selfless and generous with their success
    Productivity increases
    View employees as assets
  • 19. Focus on New Results
  • 20. Success is tied to emotional intelligence
  • 21. That’s greatDavid, but how can I bring change this evening?
  • 22. Give employees a voice
  • 23. Realize this isn’t simple but a necessary culture shift
  • 24. Crush the distance
  • 25. Build trust
  • 26. Reflect on how your company operates
  • 27. Social Media.
  • 28. Well, maybe.
  • 29.
  • 30. David Tolboe
    Chief Operating Officer
    The Entrepreneur Life Radio Show
    KNUU 970 Wednesdays 1pm
    For an expanded version of this presentation, please email:david@entadvisors.com