Your SlideShare is downloading. ×
Should You Use Social Media?
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Should You Use Social Media?

282
views

Published on

Marketing: The Reset Button Has Been Pushed. Should your company use Social Media to grow your business?

Marketing: The Reset Button Has Been Pushed. Should your company use Social Media to grow your business?

Published in: Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
282
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Companies need to be emotionally intelligent in order to fully realize a strategic advantage in social media
  • “Followers” instead of “relationships”Revenue instead of relationships (know what the fears and desires of your clients are and pay your employees to do that)Productivity instead of training (dependent vs interdependent)
  • Each new step of human activity has introduced 50x productivity- Hunter GatherersDependant on the individual and small groupsIntroduced primitive speech and visual non-verbal communication- AgrariansDependant on small teams and efficiencyIntroduced writing, text and documents- IndustrialistsDependent on very large teams and rolesIntroduced telecommunications – radio, tv, movies, phones, telegraphs-InformationistasDependent on relationship building Introduced computing, internet, massive mutually supported networks
  • Embrace ChangeThe new “normal” is ready and waiting for youHave to ask 2 questions: 1. Do we have the know how, and 2. Do we have the resources
  • Change the Perception of OwnershipBe results driven (#1 in employee satisfaction, #1 in customer satisfaction)St Joseph turnaroundAssets, not liabilities (do we look at our employees as “profit centers”Communicators, not cogs
  • ListeningEmpowering employeesEffective communicationSelf awareness (not living in fear)InterdependenceEliminate excusesGive voice to employees without corner cutting (corner cutting leads to additional problems)Employee buy inEntrench relationship oriented people in trenches
  • Learn to listenValidation skillsAuthenticityTransperency
  • Are there guidelines in place for participation?How do we run our meetings? Do we come back each week and things are left undone? Do we have a forum to download what employees are seeing, hearing, experiencing (extremely valuable information)Do employees have the chance to participate in decision and direction?
  • Example: Chuck SmithToyota ***In light of current events, you may want to reconsider this example***Smile MagicPromote individual s to work to being better individuals.Sit down with someone and talk openly and honestly. “What are my strengths”What are my weaknesses”
  • 50 CentExample: UNLV BasketballProvide access and a personal touchInsight into a day within your organizationUseful content Develop a community based on mutual attraction, shared values, common ground, individual emotional connectionsEngagement is listening, talking, relating, sharing, privilege, trust and respect – not blasting and spamming
  • Deliver authenticity & transperencyUseful contentDo not automateRelate to the audience, not sell themHave funBe humble enough to accept criticismBe timely in responding to inquiriesBe gracious and thankful when people interactSeek conversations
  • 80%-90% of businesses are run in industrial age mentalityAre your leaders “servant leaders”?Accept that social media isn’t about blasting and random updating but relationship building.How self-aware?Are employees empowered? Do employees have a buy in to decision making?Are leaders growing to be better? Eliminating excuses?What are customer pains?Are your really solving your customers problems?
  • Transcript

    • 1. Marketing
      “The Reset Button Has Been Pushed”
      100 Million facebookusers in 9 months
      1 Billion iPod Applications downloaded in 9 months
      2010 Gen Y will outnumber Baby Boomers
      6 of top 10 websites are social
      Twitter usage 80% on mobile devices
    • 2. Shotgun Approach
      YellowPages
      Brochures
      DirectMail
      Events
      Etc…
      Networking
    • 3. YellowPages
      Brochures
      DirectMail
      Events
      Etc…
      Networking
      Funnel Approach
      Social Media
      ROI
    • 4. The Big 6
      Cocktail Parties
      Lunch Appointments
      Trade Shows
      blogging
      Publishing Magazines
      Producing Television
      Seminars
    • 5. How You Can Use It
      for buyer keywords, customer compliments or complaints
      LISTEN
      your product, events, promotions, coupons, experiences
      PROMOTE
      your sales force through employees or customers
      MULTIPLY
      millions of people looking for your product
      REACH
    • 6. How You Can Use It
      your fans through promotions and content
      REWARD
      new events or promotions to your best customers
      PUSH
      your marketing by using your fans as tentacles
      MULTIPLY
    • 7. to business owners, executives and professionals
      CONNECT
      strategic partnerships that can send you more business
      CREATE
      by providing solutions to online associations and groups
      LEAD
      How You Can Use It
    • 8. How You Can Use It
      blogging
      your thoughts and vision about your industry, products or services
      SHARE
      free information about how you help clients or customers
      GIVE
      content that can help others in their business or life
      CREATE
    • 9. How You Can Use It
      SHARE
      your personality and passion
      relationships through face to face interaction
      BUILD
      by being approachable and authentic
      ENGAGE
    • 10. How You Can Use It
      how your product or service can bring a client value
      TEACH
      LEAD
      with new thoughts and vision
      on the processes and systems that make you unique
      EDUCATE
    • 11. Should You Use Social Media?Best Practices in Relationship Building
    • 12. Most organizations believe they are capable of participating in social media
    • 13. Companies on the wrong goals
    • 14. Each new step of human activity has introduced 50x productivity
    • 15. Recognize the need to change and… (symptoms)
    • 16. A New “Normal” is Here
    • 17. Assets, Not Liabilities
      Communicators, Not Cogs
    • 18. Successful Companies
      Adapt and integrate to the new “normal”
      Create ambition and intellectual curiosity
      Be unified and interdependent
      Feel comforted and opportunistic not threatened or menaced
      Are selfless and generous with their success
      Productivity increases
      View employees as assets
    • 19. Focus on New Results
    • 20. Success is tied to emotional intelligence
    • 21. That’s greatDavid, but how can I bring change this evening?
    • 22. Give employees a voice
    • 23. Realize this isn’t simple but a necessary culture shift
    • 24. Crush the distance
    • 25. Build trust
    • 26. Reflect on how your company operates
    • 27. Social Media.
    • 28. Well, maybe.
    • 29.
    • 30. David Tolboe
      Chief Operating Officer
      The Entrepreneur Life Radio Show
      KNUU 970 Wednesdays 1pm
      For an expanded version of this presentation, please email:david@entadvisors.com