Nuts And Bolts Of Social Media And Facebook
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Nuts And Bolts Of Social Media And Facebook

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William Crozer of Entrepreneur Advisors presented the "Nuts and Bolts of Social Media" to the Henderson Business Resource Center on November 5, 2009. This presentation focuses and social media ...

William Crozer of Entrepreneur Advisors presented the "Nuts and Bolts of Social Media" to the Henderson Business Resource Center on November 5, 2009. This presentation focuses and social media marketing strategy, how social media can affect a business and how to create a Facebook fan page.

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Nuts And Bolts Of Social Media And Facebook Nuts And Bolts Of Social Media And Facebook Presentation Transcript

  • Nuts and Bolts of Social Media:
    Seriously, What Am I Supposed To Do?
  • Shotgun Approach
  • Build Your Brand
    YellowPages
    Brochures
    DirectMail
    Events
    Etc…
    Networking
  • Funnel Approach
    YellowPages
    Yellow Pages
    Brochures
    Direct Mail
    Networking
    DirectMail
    Events
    Events
    Brochures
    Etc…
    Networking
    Etc.
  • Funnel Approach
    Yellow Pages
    Direct Mail
    Networking
    Events
    Brochures
    Etc.
  • Marketing Velocity
    V E L O C I T Y
  • Marketing Velocity
    Social Media
  • What is Social Media?
    Social Media
    Building relationshipsthrough a computer
    Sharing informationthrough paper
    Sharing information
    through a computer
    Building relationships &selling through events
    Marketing and Sales is now done more efficiently online.
  • The Big 6
    Cocktail Parties
    Lunch Appointments
    Trade Shows
    blogging
    Publishing Magazines
    Producing Television
    Seminars
  • How You Can Use It
    for buyer keywords, customer compliments or complaints
    LISTEN
    your product, events, promotions, coupons, experiences
    PROMOTE
    your sales force through employees or customers
    MULTIPLY
    millions of people looking for your product
    REACH
  • How You Can Use It
    your fans through promotions and content
    REWARD
    new events or promotions to your best customers
    PUSH
    your marketing by using your fans as tentacles
    MULTIPLY
  • to business owners, executives and professionals
    CONNECT
    strategic partnerships that can send you more business
    CREATE
    by providing solutions to online associations and groups
    LEAD
    How You Can Use It
  • How You Can Use It
    blogging
    your thoughts and vision about your industry, products or services
    SHARE
    free information about how you help clients or customers
    GIVE
    content that can help others in their business or life
    CREATE
  • How You Can Use It
    SHARE
    your personality and passion
    relationships through face to face interaction
    BUILD
    by being approachable and authentic
    ENGAGE
  • How You Can Use It
    how your product or service can bring a client value
    TEACH
    LEAD
    with new thoughts and vision
    on the processes and systems that make you unique
    EDUCATE
  • What It Won’t Do for You
  • What It Won’t Do for You
    Eliminate a sound integrated marketing strategy. - Long term growth requires a comprehensive marketing strategy that integrates multiple media channels
  • What It Won’t Do for You
    Provide an instant result to the bottom line or a ruined reputation.- Brand equity is developed over a long period of time.
  • What It Won’t Do for You
    Thrive without top executive buy-in.- Comprehensive internal communication policies and concrete implementation procedures eliminate fear among decision makers and naysayers
  • What It Won’t Do for You
    Be done by your 12 year old on MySpace. - Working without an experienced professional will waste time, money and create unnecessary risk for your brand equity.
  • What It Won’t Do for You
    Generate meaningful, measurable results rapidly.- Expressive metrics such as sentiment and engagement aren’t apparent for several quarters.
  • What It Won’t Do for You
    Be regarded as a quick-fix project.- Successfully utilizing a long-term commitment to authenticity, experimentation and change that requires time to bear fruit.
  • What It Won’t Do for You
    Be done in-house by the vast majority of companies.- Leveraging the proficiency of a company dedicated to social media reduces the learning curve, relationship building time and expedites results.
  • What It Won’t Do for You
    Be done without a credible budget.- Hard cash costs may be extremely low, but other necessary components such as time, accountability and hardware need to be considered.
  • What It Won’t Do for You
    Assure increased profits or clout.- Without compelling content, traffic will never come.
  • Facebook, LinkedIn and Twitter for Business
  • Do Your Homework
    Be consistent across channels
    Identify Key Words
    Prepare descriptions about your business
    Short - About 20 words or 150 characters
    Medium -
    Logo or headshot
    Jpeg and square
    Other pictures of you and your business
    Contacts to upload
  • Facebook 101
    Step 1 - Create a Personal Page
    Step 2 - Build a Fan Page
    Step 3 - Optimize Fan Page with Content
    Step 4 - Attract Fans
    Step 5 - Cultivate Community
  • Facebook 101
    A social networking site that connects people to each other
    Ideal for B2C
    Develop “Fans” around your brand
    Attract “Fans” by adding selfless value and exclusive access
  • Step 1 - Create a Personal Page
  • Step 2 - Build a Fan Page
  • Step 3 - Optimize Fan Page
  • Step 3 - Optimize Fan Page
  • Step 3 - Optimize Fan Page
  • Step 3 - Optimize Fan Page
  • Step 3 - Optimize Fan Page
  • Step 3 - Optimize Fan Page
  • Step 3 - Optimize Fan Page
  • Step 4 - Attract Fans
    The “100 Fan” bonus
  • Step 4 - Attract Fans
    Send invitations using contacts in your personal page
    Email link to a database
    In store signage
    Cross promote on other social media channels
    Activate employees
    Reward people that become fans
  • Step 5 - Cultivate Community
    Post regularly
    Encourage fans to post their own content
    Provide access behind the scenes
    Be selfless
    Use video and pictures on a regular basis
    Do not assert control over your brand
  • William Crozer
    wcrozer@entadvisors.com
    David Tolboe
    david@entadvisors.com
    702.633.5433
    @entadvisors
    www.entadvisors.com