Nuts And Bolts Of Social Media And Facebook


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William Crozer of Entrepreneur Advisors presented the "Nuts and Bolts of Social Media" to the Henderson Business Resource Center on November 5, 2009. This presentation focuses and social media marketing strategy, how social media can affect a business and how to create a Facebook fan page.

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Nuts And Bolts Of Social Media And Facebook

  1. 1. Nuts and Bolts of Social Media:<br />Seriously, What Am I Supposed To Do?<br />
  2. 2. Shotgun Approach<br />
  3. 3. Build Your Brand<br />YellowPages<br />Brochures<br />DirectMail<br />Events<br /> Etc… <br />Networking<br />
  4. 4. Funnel Approach<br />YellowPages<br />Yellow Pages<br />Brochures<br />Direct Mail<br />Networking<br />DirectMail<br />Events<br />Events<br />Brochures<br /> Etc… <br />Networking<br />Etc.<br />
  5. 5. Funnel Approach<br />Yellow Pages<br />Direct Mail<br />Networking<br />Events<br />Brochures<br />Etc.<br />
  6. 6. Marketing Velocity<br />V E L O C I T Y<br />
  7. 7. Marketing Velocity<br />Social Media<br />
  8. 8. What is Social Media?<br />Social Media<br />Building relationshipsthrough a computer<br />Sharing informationthrough paper<br />Sharing information<br />through a computer<br />Building relationships &selling through events<br />Marketing and Sales is now done more efficiently online.<br />
  9. 9. The Big 6<br />Cocktail Parties<br />Lunch Appointments<br />Trade Shows<br />blogging<br />Publishing Magazines<br />Producing Television<br />Seminars<br />
  10. 10. How You Can Use It<br />for buyer keywords, customer compliments or complaints <br />LISTEN <br />your product, events, promotions, coupons, experiences<br />PROMOTE<br />your sales force through employees or customers<br />MULTIPLY<br />millions of people looking for your product<br />REACH<br />
  11. 11. How You Can Use It<br />your fans through promotions and content<br />REWARD<br />new events or promotions to your best customers<br />PUSH<br />your marketing by using your fans as tentacles <br />MULTIPLY<br />
  12. 12. to business owners, executives and professionals<br />CONNECT<br />strategic partnerships that can send you more business<br />CREATE<br />by providing solutions to online associations and groups<br />LEAD<br />How You Can Use It<br />
  13. 13. How You Can Use It<br />blogging<br />your thoughts and vision about your industry, products or services<br />SHARE<br />free information about how you help clients or customers<br />GIVE<br />content that can help others in their business or life<br />CREATE<br />
  14. 14. How You Can Use It<br />SHARE<br />your personality and passion<br />relationships through face to face interaction<br />BUILD<br />by being approachable and authentic<br />ENGAGE<br />
  15. 15. How You Can Use It<br />how your product or service can bring a client value<br />TEACH<br />LEAD<br />with new thoughts and vision<br />on the processes and systems that make you unique<br />EDUCATE<br />
  16. 16. What It Won’t Do for You<br />
  17. 17. What It Won’t Do for You<br />Eliminate a sound integrated marketing strategy. - Long term growth requires a comprehensive marketing strategy that integrates multiple media channels<br />
  18. 18. What It Won’t Do for You<br />Provide an instant result to the bottom line or a ruined reputation.- Brand equity is developed over a long period of time. <br />
  19. 19. What It Won’t Do for You<br />Thrive without top executive buy-in.- Comprehensive internal communication policies and concrete implementation procedures eliminate fear among decision makers and naysayers <br />
  20. 20. What It Won’t Do for You<br />Be done by your 12 year old on MySpace. - Working without an experienced professional will waste time, money and create unnecessary risk for your brand equity.<br />
  21. 21. What It Won’t Do for You<br />Generate meaningful, measurable results rapidly.- Expressive metrics such as sentiment and engagement aren’t apparent for several quarters.<br />
  22. 22. What It Won’t Do for You<br />Be regarded as a quick-fix project.- Successfully utilizing a long-term commitment to authenticity, experimentation and change that requires time to bear fruit.<br />
  23. 23. What It Won’t Do for You<br />Be done in-house by the vast majority of companies.- Leveraging the proficiency of a company dedicated to social media reduces the learning curve, relationship building time and expedites results.<br />
  24. 24. What It Won’t Do for You<br />Be done without a credible budget.- Hard cash costs may be extremely low, but other necessary components such as time, accountability and hardware need to be considered.<br />
  25. 25. What It Won’t Do for You<br />Assure increased profits or clout.- Without compelling content, traffic will never come.<br />
  26. 26. Facebook, LinkedIn and Twitter for Business<br />
  27. 27. Do Your Homework<br />Be consistent across channels<br />Identify Key Words<br />Prepare descriptions about your business<br />Short - About 20 words or 150 characters<br />Medium - <br />Logo or headshot<br />Jpeg and square<br />Other pictures of you and your business <br />Contacts to upload<br />
  28. 28. Facebook 101<br />Step 1 - Create a Personal Page<br />Step 2 - Build a Fan Page<br />Step 3 - Optimize Fan Page with Content<br />Step 4 - Attract Fans<br />Step 5 - Cultivate Community<br />
  29. 29.
  30. 30. Facebook 101<br />A social networking site that connects people to each other<br />Ideal for B2C<br />Develop “Fans” around your brand<br />Attract “Fans” by adding selfless value and exclusive access<br />
  31. 31. Step 1 - Create a Personal Page<br />
  32. 32. Step 2 - Build a Fan Page<br />
  33. 33. Step 3 - Optimize Fan Page<br />
  34. 34. Step 3 - Optimize Fan Page<br />
  35. 35. Step 3 - Optimize Fan Page<br />
  36. 36. Step 3 - Optimize Fan Page<br />
  37. 37. Step 3 - Optimize Fan Page<br />
  38. 38. Step 3 - Optimize Fan Page<br />
  39. 39. Step 3 - Optimize Fan Page<br />
  40. 40. Step 4 - Attract Fans<br />The “100 Fan” bonus<br />
  41. 41. Step 4 - Attract Fans<br />Send invitations using contacts in your personal page<br />Email link to a database<br />In store signage<br />Cross promote on other social media channels<br />Activate employees <br />Reward people that become fans<br />
  42. 42. Step 5 - Cultivate Community<br />Post regularly<br />Encourage fans to post their own content<br />Provide access behind the scenes<br />Be selfless<br />Use video and pictures on a regular basis<br />Do not assert control over your brand<br />
  43. 43. William Crozer<br /><br />David Tolboe<br /><br />702.633.5433<br />@entadvisors<br /><br />