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Nuts And Bolts Of Social Media And Facebook
 

Nuts And Bolts Of Social Media And Facebook

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William Crozer of Entrepreneur Advisors presented the "Nuts and Bolts of Social Media" to the Henderson Business Resource Center on November 5, 2009. This presentation focuses and social media ...

William Crozer of Entrepreneur Advisors presented the "Nuts and Bolts of Social Media" to the Henderson Business Resource Center on November 5, 2009. This presentation focuses and social media marketing strategy, how social media can affect a business and how to create a Facebook fan page.

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    Nuts And Bolts Of Social Media And Facebook Nuts And Bolts Of Social Media And Facebook Presentation Transcript

    • Nuts and Bolts of Social Media:
      Seriously, What Am I Supposed To Do?
    • Shotgun Approach
    • Build Your Brand
      YellowPages
      Brochures
      DirectMail
      Events
      Etc…
      Networking
    • Funnel Approach
      YellowPages
      Yellow Pages
      Brochures
      Direct Mail
      Networking
      DirectMail
      Events
      Events
      Brochures
      Etc…
      Networking
      Etc.
    • Funnel Approach
      Yellow Pages
      Direct Mail
      Networking
      Events
      Brochures
      Etc.
    • Marketing Velocity
      V E L O C I T Y
    • Marketing Velocity
      Social Media
    • What is Social Media?
      Social Media
      Building relationshipsthrough a computer
      Sharing informationthrough paper
      Sharing information
      through a computer
      Building relationships &selling through events
      Marketing and Sales is now done more efficiently online.
    • The Big 6
      Cocktail Parties
      Lunch Appointments
      Trade Shows
      blogging
      Publishing Magazines
      Producing Television
      Seminars
    • How You Can Use It
      for buyer keywords, customer compliments or complaints
      LISTEN
      your product, events, promotions, coupons, experiences
      PROMOTE
      your sales force through employees or customers
      MULTIPLY
      millions of people looking for your product
      REACH
    • How You Can Use It
      your fans through promotions and content
      REWARD
      new events or promotions to your best customers
      PUSH
      your marketing by using your fans as tentacles
      MULTIPLY
    • to business owners, executives and professionals
      CONNECT
      strategic partnerships that can send you more business
      CREATE
      by providing solutions to online associations and groups
      LEAD
      How You Can Use It
    • How You Can Use It
      blogging
      your thoughts and vision about your industry, products or services
      SHARE
      free information about how you help clients or customers
      GIVE
      content that can help others in their business or life
      CREATE
    • How You Can Use It
      SHARE
      your personality and passion
      relationships through face to face interaction
      BUILD
      by being approachable and authentic
      ENGAGE
    • How You Can Use It
      how your product or service can bring a client value
      TEACH
      LEAD
      with new thoughts and vision
      on the processes and systems that make you unique
      EDUCATE
    • What It Won’t Do for You
    • What It Won’t Do for You
      Eliminate a sound integrated marketing strategy. - Long term growth requires a comprehensive marketing strategy that integrates multiple media channels
    • What It Won’t Do for You
      Provide an instant result to the bottom line or a ruined reputation.- Brand equity is developed over a long period of time.
    • What It Won’t Do for You
      Thrive without top executive buy-in.- Comprehensive internal communication policies and concrete implementation procedures eliminate fear among decision makers and naysayers
    • What It Won’t Do for You
      Be done by your 12 year old on MySpace. - Working without an experienced professional will waste time, money and create unnecessary risk for your brand equity.
    • What It Won’t Do for You
      Generate meaningful, measurable results rapidly.- Expressive metrics such as sentiment and engagement aren’t apparent for several quarters.
    • What It Won’t Do for You
      Be regarded as a quick-fix project.- Successfully utilizing a long-term commitment to authenticity, experimentation and change that requires time to bear fruit.
    • What It Won’t Do for You
      Be done in-house by the vast majority of companies.- Leveraging the proficiency of a company dedicated to social media reduces the learning curve, relationship building time and expedites results.
    • What It Won’t Do for You
      Be done without a credible budget.- Hard cash costs may be extremely low, but other necessary components such as time, accountability and hardware need to be considered.
    • What It Won’t Do for You
      Assure increased profits or clout.- Without compelling content, traffic will never come.
    • Facebook, LinkedIn and Twitter for Business
    • Do Your Homework
      Be consistent across channels
      Identify Key Words
      Prepare descriptions about your business
      Short - About 20 words or 150 characters
      Medium -
      Logo or headshot
      Jpeg and square
      Other pictures of you and your business
      Contacts to upload
    • Facebook 101
      Step 1 - Create a Personal Page
      Step 2 - Build a Fan Page
      Step 3 - Optimize Fan Page with Content
      Step 4 - Attract Fans
      Step 5 - Cultivate Community
    • Facebook 101
      A social networking site that connects people to each other
      Ideal for B2C
      Develop “Fans” around your brand
      Attract “Fans” by adding selfless value and exclusive access
    • Step 1 - Create a Personal Page
    • Step 2 - Build a Fan Page
    • Step 3 - Optimize Fan Page
    • Step 3 - Optimize Fan Page
    • Step 3 - Optimize Fan Page
    • Step 3 - Optimize Fan Page
    • Step 3 - Optimize Fan Page
    • Step 3 - Optimize Fan Page
    • Step 3 - Optimize Fan Page
    • Step 4 - Attract Fans
      The “100 Fan” bonus
    • Step 4 - Attract Fans
      Send invitations using contacts in your personal page
      Email link to a database
      In store signage
      Cross promote on other social media channels
      Activate employees
      Reward people that become fans
    • Step 5 - Cultivate Community
      Post regularly
      Encourage fans to post their own content
      Provide access behind the scenes
      Be selfless
      Use video and pictures on a regular basis
      Do not assert control over your brand
    • William Crozer
      wcrozer@entadvisors.com
      David Tolboe
      david@entadvisors.com
      702.633.5433
      @entadvisors
      www.entadvisors.com