Breakfast Connections - Nuts And Bolts Of Social Media

Nuts and Bolts of Social Media:
Seriously, What Am I Supposed To Do?

Shotgun Approach

Build Your Brand
YellowPages
Brochures
DirectMail
Events
Etc…
Networking

Funnel Approach
YellowPages
Yellow Pages
Brochures
Direct Mail
Networking
DirectMail
Events
Events
Brochures
Etc…
Networking
Etc.

Funnel Approach
Yellow Pages
Direct Mail
Networking
Events
Brochures
Etc.

Marketing Velocity
V E L O C I T Y

Marketing Velocity
Social Media

What is Social Media?
Social Media
Building relationshipsthrough a computer
Sharing informationthrough paper
Sharing information
through a computer
Building relationships &selling through events
Marketing and Sales is now done more efficiently online.

The Big 6
Cocktail Parties
Lunch Appointments
Trade Shows
blogging
Publishing Magazines
Producing Television
Seminars

How You Can Use It
for buyer keywords, customer compliments or complaints
LISTEN
your product, events, promotions, coupons, experiences
PROMOTE
your sales force through employees or customers
MULTIPLY
millions of people looking for your product
REACH

How You Can Use It
your fans through promotions and content
REWARD
new events or promotions to your best customers
PUSH
your marketing by using your fans as tentacles
MULTIPLY

to business owners, executives and professionals
CONNECT
strategic partnerships that can send you more business
CREATE
by providing solutions to online associations and groups
LEAD
How You Can Use It

How You Can Use It
blogging
your thoughts and vision about your industry, products or services
SHARE
free information about how you help clients or customers
GIVE
content that can help others in their business or life
CREATE

How You Can Use It
SHARE
your personality and passion
relationships through face to face interaction
BUILD
by being approachable and authentic
ENGAGE

How You Can Use It
how your product or service can bring a client value
TEACH
LEAD
with new thoughts and vision
on the processes and systems that make you unique
EDUCATE

What It Won’t Do for You

Thrive without top executive buy-in.- Comprehensive internal communication policies and concrete implementation procedures eliminate fear among decision makers and naysayers

Be regarded as a quick-fix project.- Successfully utilizing a long-term commitment to authenticity, experimentation and change that requires time to bear fruit.

Assure increased profits or clout.- Without compelling content, traffic will never come.

Develop a marketing plan
Search for competitors
Write out phrases your customers use
Plan out an hour a week to search for your business or product
Find a channel and content stream for you and find thought leaders

William Crozer
wcrozer@entadvisors.com
702.633.5433
@entadvisors
www.entadvisors.com