Breakfast Connections - Nuts And Bolts Of Social Media

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This presentation was given to the Breakfast Connections group on November 12, 2009. The presentation was followed by a discussion from Darrell Evans about how he uses social media to generate …

This presentation was given to the Breakfast Connections group on November 12, 2009. The presentation was followed by a discussion from Darrell Evans about how he uses social media to generate business. For any questions regarding this presentation, please contact Entrepreneur Advisors directly at 702.633.5433.

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  • 1. Nuts and Bolts of Social Media:
    Seriously, What Am I Supposed To Do?
  • 2. Shotgun Approach
  • 3. Build Your Brand
    YellowPages
    Brochures
    DirectMail
    Events
    Etc…
    Networking
  • 4. Funnel Approach
    YellowPages
    Yellow Pages
    Brochures
    Direct Mail
    Networking
    DirectMail
    Events
    Events
    Brochures
    Etc…
    Networking
    Etc.
  • 5. Funnel Approach
    Yellow Pages
    Direct Mail
    Networking
    Events
    Brochures
    Etc.
  • 6. Marketing Velocity
    V E L O C I T Y
  • 7. Marketing Velocity
    Social Media
  • 8. What is Social Media?
    Social Media
    Building relationshipsthrough a computer
    Sharing informationthrough paper
    Sharing information
    through a computer
    Building relationships &selling through events
    Marketing and Sales is now done more efficiently online.
  • 9. The Big 6
    Cocktail Parties
    Lunch Appointments
    Trade Shows
    blogging
    Publishing Magazines
    Producing Television
    Seminars
  • 10. How You Can Use It
    for buyer keywords, customer compliments or complaints
    LISTEN
    your product, events, promotions, coupons, experiences
    PROMOTE
    your sales force through employees or customers
    MULTIPLY
    millions of people looking for your product
    REACH
  • 11. How You Can Use It
    your fans through promotions and content
    REWARD
    new events or promotions to your best customers
    PUSH
    your marketing by using your fans as tentacles
    MULTIPLY
  • 12. to business owners, executives and professionals
    CONNECT
    strategic partnerships that can send you more business
    CREATE
    by providing solutions to online associations and groups
    LEAD
    How You Can Use It
  • 13. How You Can Use It
    blogging
    your thoughts and vision about your industry, products or services
    SHARE
    free information about how you help clients or customers
    GIVE
    content that can help others in their business or life
    CREATE
  • 14. How You Can Use It
    SHARE
    your personality and passion
    relationships through face to face interaction
    BUILD
    by being approachable and authentic
    ENGAGE
  • 15. How You Can Use It
    how your product or service can bring a client value
    TEACH
    LEAD
    with new thoughts and vision
    on the processes and systems that make you unique
    EDUCATE
  • 16. What It Won’t Do for You
  • 17. What It Won’t Do for You
    Thrive without top executive buy-in.- Comprehensive internal communication policies and concrete implementation procedures eliminate fear among decision makers and naysayers
  • 18. What It Won’t Do for You
    Be regarded as a quick-fix project.- Successfully utilizing a long-term commitment to authenticity, experimentation and change that requires time to bear fruit.
  • 19. What It Won’t Do for You
    Assure increased profits or clout.- Without compelling content, traffic will never come.
  • 20. What It Won’t Do for You
    Develop a marketing plan
    Search for competitors
    Write out phrases your customers use
    Plan out an hour a week to search for your business or product
    Find a channel and content stream for you and find thought leaders
  • 21. William Crozer
    wcrozer@entadvisors.com
    702.633.5433
    @entadvisors
    www.entadvisors.com