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Breakfast Connections - Nuts And Bolts Of Social Media
 

Breakfast Connections - Nuts And Bolts Of Social Media

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This presentation was given to the Breakfast Connections group on November 12, 2009. The presentation was followed by a discussion from Darrell Evans about how he uses social media to generate ...

This presentation was given to the Breakfast Connections group on November 12, 2009. The presentation was followed by a discussion from Darrell Evans about how he uses social media to generate business. For any questions regarding this presentation, please contact Entrepreneur Advisors directly at 702.633.5433.

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    Breakfast Connections - Nuts And Bolts Of Social Media Breakfast Connections - Nuts And Bolts Of Social Media Presentation Transcript

    • Nuts and Bolts of Social Media:
      Seriously, What Am I Supposed To Do?
    • Shotgun Approach
    • Build Your Brand
      YellowPages
      Brochures
      DirectMail
      Events
      Etc…
      Networking
    • Funnel Approach
      YellowPages
      Yellow Pages
      Brochures
      Direct Mail
      Networking
      DirectMail
      Events
      Events
      Brochures
      Etc…
      Networking
      Etc.
    • Funnel Approach
      Yellow Pages
      Direct Mail
      Networking
      Events
      Brochures
      Etc.
    • Marketing Velocity
      V E L O C I T Y
    • Marketing Velocity
      Social Media
    • What is Social Media?
      Social Media
      Building relationshipsthrough a computer
      Sharing informationthrough paper
      Sharing information
      through a computer
      Building relationships &selling through events
      Marketing and Sales is now done more efficiently online.
    • The Big 6
      Cocktail Parties
      Lunch Appointments
      Trade Shows
      blogging
      Publishing Magazines
      Producing Television
      Seminars
    • How You Can Use It
      for buyer keywords, customer compliments or complaints
      LISTEN
      your product, events, promotions, coupons, experiences
      PROMOTE
      your sales force through employees or customers
      MULTIPLY
      millions of people looking for your product
      REACH
    • How You Can Use It
      your fans through promotions and content
      REWARD
      new events or promotions to your best customers
      PUSH
      your marketing by using your fans as tentacles
      MULTIPLY
    • to business owners, executives and professionals
      CONNECT
      strategic partnerships that can send you more business
      CREATE
      by providing solutions to online associations and groups
      LEAD
      How You Can Use It
    • How You Can Use It
      blogging
      your thoughts and vision about your industry, products or services
      SHARE
      free information about how you help clients or customers
      GIVE
      content that can help others in their business or life
      CREATE
    • How You Can Use It
      SHARE
      your personality and passion
      relationships through face to face interaction
      BUILD
      by being approachable and authentic
      ENGAGE
    • How You Can Use It
      how your product or service can bring a client value
      TEACH
      LEAD
      with new thoughts and vision
      on the processes and systems that make you unique
      EDUCATE
    • What It Won’t Do for You
    • What It Won’t Do for You
      Thrive without top executive buy-in.- Comprehensive internal communication policies and concrete implementation procedures eliminate fear among decision makers and naysayers
    • What It Won’t Do for You
      Be regarded as a quick-fix project.- Successfully utilizing a long-term commitment to authenticity, experimentation and change that requires time to bear fruit.
    • What It Won’t Do for You
      Assure increased profits or clout.- Without compelling content, traffic will never come.
    • What It Won’t Do for You
      Develop a marketing plan
      Search for competitors
      Write out phrases your customers use
      Plan out an hour a week to search for your business or product
      Find a channel and content stream for you and find thought leaders
    • William Crozer
      wcrozer@entadvisors.com
      702.633.5433
      @entadvisors
      www.entadvisors.com