LinkedIN B2B Social Networking

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Simple tactics to help B2B sales professionals leverage the LinkedIN social network.

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  • Hi guys, great slides! thanks for sharing. I'd like add some other great tools: 1- Outreach.iu (Paid) - Send follow-up emails; 2- ReplyUp.com (Freemium) - Send follow-ups emails; 3- WhoIsVisiting.com (Paid) - Identify unknown B2B website visitors; 4- Found.ly - Sales prospecting tool on LinkedIn; 5- Attach.io (Paid) - Viewer engagement analytics for presentations; Thanks
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LinkedIN B2B Social Networking

  1. 1. Tactics to Grow Your Network and earn more profits through linkedin<br />B2B Social Networking<br />Entrepreneur advisors, December 2009<br />
  2. 2. The Trade Show<br />Like a trade show, LinkedIN gives B2B sales professionals the unique opportunity to connect with potential clients in a business focused environment. Taking a strategic approach without going overboard will net a larger network and more profits. <br />LinkedIN Benefits <br /> Self-Organized Network<br />Focused on business<br /> Capture new connections<br /> 24/7 Availability<br />Scalable <br />
  3. 3. Brand Yourself<br />Complete your profile to the greatest extent possible<br />Picture<br />Resume/Work Experience<br />Up to date information<br />Create a Positive Perceptions<br />Transperency– Be open and honest <br />Activity – Update and engage regularly<br />Knowledge – Post content interesting, useful and self-less for your audience of peers and clients<br />
  4. 4. Start and Grow Your Network<br />Work with what you got<br />Upload an existing database<br />Send invitations <br />Generate new connections<br />Meet someone new? Invite them to connect<br />Actively discuss your LinkedIN account in conversation<br />See who your network knows<br />A current contact is bound to be connected to an old contact<br />
  5. 5. Join Relevant Groups<br />Join industry groups<br />Be a thought leaders<br />Join groups your clients would join<br />Actively Participate<br />Comment on discussions<br />Pose questions<br />Seek connections with other group members<br />Ask other members to connect<br />Focus on active members<br />
  6. 6. Start a Group<br />Administer a group for your peers<br />Be the thought leader<br />Create lively discussions<br />Promote among your peers<br />Administer a group your clients would want to join<br />What connections do they want to make?<br />What are their needs and how can you fulfill them?<br />Start a group around a popular event<br />Industry trade shows, meetings, conventions<br />Tip: Take groups offline by hosting in-person networking events<br />
  7. 7. Search for Your Market<br />Research to find connections<br />Make note of groups, recent activity, current connections<br />Use data for sales prospecting<br />Learn organizational structure, current roles<br />
  8. 8. Actively Promote Yourself<br />LinkedIN Paid Advertising<br />Target key LinkedIN users based on seven different criteria: location, company size, industry, job function, age, seniority, gender<br />
  9. 9. Go Premium<br />Create greater efficiency by upgrading your LinkedIN account<br />
  10. 10. Look in the Mirror<br />Content Matters<br />Regular and measured activity<br />Useful information for others to use<br />Recommendations<br />Ask for them and give them selflessly <br />Transparency Matters<br />Always post unique recommendations, comments and discussions<br />The skills and experiences that you have earned is what matters the most<br />
  11. 11. Entrepreneur Advisors<br />www.entadvisors.com Twitter: @entadvisors<br />

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