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B2 B Social Networking
 

B2 B Social Networking

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    B2 B Social Networking B2 B Social Networking Presentation Transcript

    • Tactics to Grow Your Network and earn more profits through linkedin
      B2B Social Networking
      Entrepreneur advisors, December 2009
    • The Trade Show
      Like a trade show, LinkedIN gives B2B sales professionals the unique opportunity to connect with potential clients in a business focused environment. Taking a strategic approach without going overboard will net a larger network and more profits.
      LinkedIN Benefits
      Self-Organized Network
      Focused on business
      Capture new connections
      24/7 Availability
      Scalable
    • Brand Yourself
      Complete your profile to the greatest extent possible
      Picture
      Resume/Work Experience
      Up to date information
      Create a Positive Perceptions
      Transperency– Be open and honest
      Activity – Update and engage regularly
      Knowledge – Post content interesting, useful and self-less for your audience of peers and clients
    • Start and Grow Your Network
      Work with what you got
      Upload an existing database
      Send invitations
      Generate new connections
      Meet someone new? Invite them to connect
      Actively discuss your LinkedIN account in conversation
      See who your network knows
      A current contact is bound to be connected to an old contact
    • Join Relevant Groups
      Join industry groups
      Be a thought leaders
      Join groups your clients would join
      Actively Participate
      Comment on discussions
      Pose questions
      Seek connections with other group members
      Ask other members to connect
      Focus on active members
    • Start a Group
      Administer a group for your peers
      Be the thought leader
      Create lively discussions
      Promote among your peers
      Administer a group your clients would want to join
      What connections do they want to make?
      What are their needs and how can you fulfill them?
      Start a group around a popular event
      Industry trade shows, meetings, conventions
      Tip: Take groups offline by hosting in-person networking events
    • Search for Your Market
      Research to find connections
      Make note of groups, recent activity, current connections
      Use data for sales prospecting
      Learn organizational structure, current roles
    • Actively Promote Yourself
      LinkedIN Paid Advertising
      Target key LinkedIN users based on seven different criteria: location, company size, industry, job function, age, seniority, gender
    • Go Premium
      Create greater efficiency by upgrading your LinkedIN account
    • Look in the Mirror
      Content Matters
      Regular and measured activity
      Useful information for others to use
      Recommendations
      Ask for them and give them selflessly
      Transparency Matters
      Always post unique recommendations, comments and discussions
      The skills and experiences that you have earned is what matters the most
    • Entrepreneur Advisors
      www.entadvisors.com Twitter: @entadvisors