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Social Media 201: Demystifying Facebook Ads
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Social Media 201: Demystifying Facebook Ads

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This session will be the more advanced of Entrefest's three social media sessions, this one is focused on how businesses can use Facebook's myriad of advertising tools to build their social media …

This session will be the more advanced of Entrefest's three social media sessions, this one is focused on how businesses can use Facebook's myriad of advertising tools to build their social media reach, track engagement and measure success. Josh Krakauer of Sculpt, a social media marekting agency, will walk attendees through a selection of Facebook advertising tools and strategies and will share proven methods that are being used by today's small businesses and big brands. Attendees at this session may also wish to attend Social Media 101 during Breakout Session #1 or the Build Your Business's Facebook Page Workshop during Breakout Session #2.

Published in: Business, Technology

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  • as the cryptic title might suggest, this is SMS for SMB sdsd
  • Use as the slide that shows on screen pre-spiel. While people are still funneling in we can give them a taste of who this sage social media advice is coming from.
  • my name is Josh Krakauer, I’m co-founder and CEO of Sculpt.we’re a social media agency based in iowa city. we build, manage and monitor online communities for regional and web-based brands.fancy stuff aside, we solve problems. business problems. and we do it with the social web.problems we’ve solved – building successful listening models; increasing in-store traffic; problems we’re solving – business model validation and customer awareness for startups; brand revival for business coachesToday the problem we’re solving is how to teach a dense subject like social media strategy in under an hour.
  • When this slide is showing, it’ll serve as social contact. Talk to this.
  • With afacebook page you are able to get insights once you get to 30 friends. This will show you how many times your post was in someones news feed!Pages also have unlimited fans Eminem currently has over 67 Million likesYou can add a like button directly to your website. That way viewers don’t have to leave the page to like youMAINLY – If you are a business operating on a profile; you’re violating ToS and facebook can delete you without warning.
  • With afacebook page you are able to get insights once you get to 30 friends. This will show you how many times your post was in someones news feed!Pages also have unlimited fans Eminem currently has over 67 Million likesYou can add a like button directly to your website. That way viewers don’t have to leave the page to like youMAINLY – If you are a business operating on a profile; you’re violating ToS and facebook can delete you without warning.
  • Facebook lets your company have a face. It will make your company more personable!It allows you to engage with your fans…some people call them Customers, but that’s up to you!Promote your sales with posts onto your facebook page. People actually opt in to “advertisements” by liking you!It also provides an outlet for your customers to get in contact with you. Some businesses use this as a reason NOT to have a facebook, but if you can handle it online in a public forum; that says a lot about your company.community building
  • Facebook lets your company have a face. It will make your company more personable!It allows you to engage with your fans…some people call them Customers, but that’s up to you!Promote your sales with posts onto your facebook page. People actually opt in to “advertisements” by liking you!It also provides an outlet for your customers to get in contact with you. Some businesses use this as a reason NOT to have a facebook, but if you can handle it online in a public forum; that says a lot about your company.community building
  • Facebook lets your company have a face. It will make your company more personable!It allows you to engage with your fans…some people call them Customers, but that’s up to you!Promote your sales with posts onto your facebook page. People actually opt in to “advertisements” by liking you!It also provides an outlet for your customers to get in contact with you. Some businesses use this as a reason NOT to have a facebook, but if you can handle it online in a public forum; that says a lot about your company.community building
  • showcasing the experience | culturecommunity buildingamplify messagesbrand awareness
  • showcasing the experience | culturecommunity buildingamplify messagesbrand awareness
  • Tell them thanks for listening to your goofy ass.
  • And, for the more traditional folk, here’s standard contact.
  • Transcript

    • 1. facebookadvertisingsculpt(demystified)
    • 2. “Facebook is entitled to do whatever itwants with your news feed, includingusing it to convince you to pay forpromotional tools, because it owns yournews feed -- not you.”- Matt Ingram, GigaOm
    • 3. #EntreAds
    • 4. before webegin…
    • 5. page vs. profile
    • 6. page vs. profile
    • 7. so…
    • 8. why facebook humanize your brand engage/reach your fans* serve as a digital touchpoint promote offline events, campaigns*customers/community
    • 9. why facebookads extend reach drive traffic | sales test messaging | offers grow community | audience promote event | app | page
    • 10. hyper-target
    • 11. You can only reach16% of yourfans, organically.myths
    • 12. Set it and forget it.myths
    • 13. ready to getstarted?
    • 14. HEREHERE
    • 15. HEREHEREHERE
    • 16. setup
    • 17. demotargeting geointerests
    • 18. targeting tipTake 5-10 of your most activefans | customers. Look at theirprofiles. Observe interests.How can you create ads thattarget people like them?
    • 19. pricing models
    • 20. sponsored storiesimage | insidefacebook.com
    • 21. promoted posts
    • 22. promoted posts
    • 23. offers
    • 24. offerswhat canget you$5
    • 25. *the 20% text rulebe careful
    • 26. *power editor*next steps*conversion tracking*image | jonloomer.com
    • 27. MEASURELEARNBUILDiteration process
    • 28. thanks
    • 29. (707) SCULPT-0