Build Your Business Facebook Page

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A hands on workshop on setting up a Facebook Page for your business. Attendees will leave this session with a basic understanding of the function of a Facebook Page for Business and will have created …

A hands on workshop on setting up a Facebook Page for your business. Attendees will leave this session with a basic understanding of the function of a Facebook Page for Business and will have created a Facebook page for their business.

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  • my name is Josh Krakauer, I’m co-founder and CEO of Sculpt.we’re a social media agency based in iowa city. we build, manage and monitor online communities for regional and web-based brands.fancy stuff aside, we solve problems. business problems. and we do it with the social web.problems we’ve solved – building successful listening models; increasing in-store traffic; problems we’re solving – business model validation and customer awareness for startups; brand revival for business coachesToday the problem we’re solving is how to create a Facebook page in under an hour! But…we’ve got this
  • Facebook lets your company have a face. It will make your company more personable!It allows you to engage with your fans…some people call them Customers, but that’s up to you!Promote your sales with posts onto your facebook page. People actually opt in to “advertisements” by liking you!It also provides an outlet for your customers to get in contact with you. Some businesses use this as a reason NOT to have a facebook, but if you can handle it online in a public forum; that says a lot about your company.
  • With afacebook page you are able to get insights once you get to 30 friends. This will show you how many times your post was in someones news feed!Pages also have unlimited fans Eminem currently has over 67 Million likesYou can add a like button directly to your website. That way viewers don’t have to leave the page to like youMAINLY – If you are a business operating on a profile; you’re violating ToS and facebook can delete you without warning.
  • With afacebook page you are able to get insights once you get to 30 friends. This will show you how many times your post was in someones news feed!Pages also have unlimited fans Eminem currently has over 67 Million likesYou can add a like button directly to your website. That way viewers don’t have to leave the page to like youMAINLY – If you are a business operating on a profile; you’re violating ToS and facebook can delete you without warning.
  • With afacebook page you are able to get insights once you get to 30 friends. This will show you how many times your post was in someones news feed!Pages also have unlimited fans Eminem currently has over 67 Million likesYou can add a like button directly to your website. That way viewers don’t have to leave the page to like youMAINLY – If you are a business operating on a profile; you’re violating ToS and facebook can delete you without warning.
  • If your profile currently is admin to any other accounts, you will need to transfer this over. Changing a profile to a page will eliminate all subsidiary accounts (aka other pages).
  • Be sure to download the information that you have on your companies Profile. When you transfer it to a page, only the name and the initial profile picture will be transferred over.
  • Download your archive so you can have your photos and videos also your “about me” if you have spent some time crafting that.You can then copy and paste everything else in to your page profile!
  • This is the type of stuff you can get with your Archive. It may take a while for Facebook to populate this for you, but once you have it you can start copying and pasting! It populates itself in a website style with links and everything! Try it on your personal account; it ’s pretty cool to see what they have about you!You can then copy and paste everything else in to your page profile!
  • Now the conversion process starts! Go to the settings cog again and go down to HELP.This nice little window will pop up for you. Type in Profile to Page and it tells you how to do it! (We’ve already covered this information, so now you can click start converting.It will then take you to a screen that I will get to in a little bit. But for now we will jump back to people who don’t currently have a facebook page and go through creating a new one!
  • Consolidate your pages! If you have multiple accounts that you want to merge together, we are covering that now! You can aggregate your likes and reach a larger audience.
  • Start with the page that has the most likes; this is the page that will remain the same. The rest of the pages likes will be migrated over and added to this.
  • FACEBOOKshowcasing the experience and culture - slidemore important than ever - slidegraph search makes local, really friggin important - slidecoffee graph search picture if you can find it - slide
  • FACEBOOKshowcasing the experience and culture - slidemore important than ever - slidegraph search makes local, really friggin important - slidecoffee graph search picture if you can find it - slide
  • FACEBOOKshowcasing the experience and culture - slidemore important than ever - slidegraph search makes local, really friggin important - slidecoffee graph search picture if you can find it - slide
  • FACEBOOKshowcasing the experience and culture - slidemore important than ever - slidegraph search makes local, really friggin important - slidecoffee graph search picture if you can find it - slide
  • FACEBOOKshowcasing the experience and culture - slidemore important than ever - slidegraph search makes local, really friggin important - slidecoffee graph search picture if you can find it - slide
  • FACEBOOKshowcasing the experience and culture - slidemore important than ever - slidegraph search makes local, really friggin important - slidecoffee graph search picture if you can find it - slide
  • FACEBOOKshowcasing the experience and culture - slidemore important than ever - slidegraph search makes local, really friggin important - slidecoffee graph search picture if you can find it - slide
  • FACEBOOKshowcasing the experience and culture - slidemore important than ever - slidegraph search makes local, really friggin important - slidecoffee graph search picture if you can find it - slide
  • FACEBOOKshowcasing the experience and culture - slidemore important than ever - slidegraph search makes local, really friggin important - slidecoffee graph search picture if you can find it - slide
  • Let everyone that you know that you now are on facebook!Give them a reason to be there! Provide insotre incentives for being a facebook friend. A free item, a chance to win XPut social Icons everywhere, on your marketing materials, in your store, in your email signature.Use the shortened link that Facebook provides for you!
  • Let everyone that you know that you now are on facebook!Give them a reason to be there! Provide insotre incentives for being a facebook friend. A free item, a chance to win XPut social Icons everywhere, on your marketing materials, in your store, in your email signature.Use the shortened link that Facebook provides for you!
  • Let everyone that you know that you now are on facebook!Give them a reason to be there! Provide insotre incentives for being a facebook friend. A free item, a chance to win XPut social Icons everywhere, on your marketing materials, in your store, in your email signature.Use the shortened link that Facebook provides for you!
  • TOUCHPOINT – PRE-PURCHASE/NURTURING AND RELATIONSHIP BUILDING/POST-PURCHASE AND CUSTOMER SERVICE
  • What your customers want -- everything is about them. Everything.content that builds trustcontent that convertsother people's contentcontent that educatesuser-generated contentthemes
  • What your customers want -- everything is about them. Everything.content that builds trustcontent that convertsother people's contentcontent that educatesuser-generated contentthemes
  • What your customers want -- everything is about them. Everything.content that builds trustcontent that convertsother people's contentcontent that educatesuser-generated contentthemes
  • What your customers want -- everything is about them. Everything.content that builds trustcontent that convertsother people's contentcontent that educatesuser-generated contentthemes
  • What your customers want -- everything is about them. Everything.content that builds trustcontent that convertsother people's contentcontent that educatesuser-generated contentthemes
  • What your customers want -- everything is about them. Everything.content that builds trustcontent that convertsother people's contentcontent that educatesuser-generated contentthemes
  • What your customers want -- everything is about them. Everything.content that builds trustcontent that convertsother people's contentcontent that educatesuser-generated contentthemes
  • FACEBOOKshowcasing the experience and culture - slidemore important than ever - slidegraph search makes local, really friggin important - slidecoffee graph search picture if you can find it - slide
  • Tell them thanks for listening to your goofy ass.
  • And, for the more traditional folk, here’s standard contact.

Transcript

  • 1. building afacebooksculpt(for your business)
  • 2. #SculptFB
  • 3. so…
  • 4. why facebook? humanize your brand engage/reach your fans* serve as a digital touchpoint promote offline events, campaigns*customers/community
  • 5. page vs. profile
  • 6. page vs. profile
  • 7. page vs. profile
  • 8. 1) transfer existing admin roles‘ ’how to convert
  • 9. conversion2) download dataa) click the settings cog  account settingsb) click general + download copy
  • 10. c) start my archive‘ ’
  • 11. ‘ ’
  • 12. conversion‘ ’
  • 13. consolidation
  • 14. consolidation1) start on the page with most Likes2) edit page at the top3) update info4) left side bar; click resources5) merge duplicate pages
  • 15. ready to getstarted
  • 16. setup
  • 17. setup
  • 18. pages: what typecommunity pagesbusiness pageslocation pageshobbies, activities, interests, non-bizbrand or companystore front? claim this for your business!
  • 19. setup
  • 20. setup
  • 21. setup
  • 22. setup
  • 23. setup
  • 24. setup
  • 25. setup
  • 26. now what?
  • 27. find your first fans
  • 28. social touchpoints
  • 29. what to createcontent that builds trustcontent that convertsother peoples contentcontent that educatesuser-generated content
  • 30. what to createvisuallikeableshareablesnackableaction-oriented
  • 31. what to createvisual
  • 32. what to createlikeable
  • 33. what to createshareable
  • 34. what to createsnackable
  • 35. what to createaction-orientedLIKESHARECOMMENTCLICK
  • 36. MEASURELEARNBUILDiteration process
  • 37. graph search
  • 38. resourcesJon LoomerMari SmithMashable Sculpt
  • 39. thanks
  • 40. (707) SCULPT-0