BEYONDTHEBRANDFrompromisetopractice
What ways haveyou seen companiesexecute brands?
How you answerthe phone.Everythingis branding.What you wear.How you packageyour product.
Why is brandingimportant?75%of buyingdecisionsare basedon emotion.— Brandingonthenet.com
20% of yourcustomerswill deliver80% of yourrevenues.Why it’simportantto defineyour niche.-Brandingonthenet.com
AT THE RIGHT TIMESmart execution is importantbecause it helps you:SPEND WISELYTELL YOUR STORYCREATE CONTINUITY,MEMORABILIT...
• A mother and son business• Handmade ice cream sandwiches• Delivering warm cookies by the dozen• Based on 108-year-old Gr...
“A strong brand is like a a sellingmachine that is always working. Itmakes operating the rest of thebusiness easier becaus...
• Craft beer made in a college town restaurant• Entering new markets in Iowa• Now selling in bottles/tap handles in bars
boxes
• Annual, grassroots alternative music festival• National, regional and local acts• 4th of July weekend in downtown Des Mo...
Love Songs for Lonely Monsters Jesse Jamz Jade Reed Brad Goldman Alex Brown John Solarz DJ Eight TenMantis Pincers Dustin ...
How will you put yourbrand into practice?Products/ServicesInternallySocial mediaMass MediaNon-traditional
ANYTHING ELSE?
Branding 201 - Beyond The Brand From Promise to Practice
Branding 201 - Beyond The Brand From Promise to Practice
Branding 201 - Beyond The Brand From Promise to Practice
Branding 201 - Beyond The Brand From Promise to Practice
Branding 201 - Beyond The Brand From Promise to Practice
Branding 201 - Beyond The Brand From Promise to Practice
Branding 201 - Beyond The Brand From Promise to Practice
Branding 201 - Beyond The Brand From Promise to Practice
Branding 201 - Beyond The Brand From Promise to Practice
Branding 201 - Beyond The Brand From Promise to Practice
Branding 201 - Beyond The Brand From Promise to Practice
Branding 201 - Beyond The Brand From Promise to Practice
Branding 201 - Beyond The Brand From Promise to Practice
Branding 201 - Beyond The Brand From Promise to Practice
Branding 201 - Beyond The Brand From Promise to Practice
Branding 201 - Beyond The Brand From Promise to Practice
Branding 201 - Beyond The Brand From Promise to Practice
Branding 201 - Beyond The Brand From Promise to Practice
Branding 201 - Beyond The Brand From Promise to Practice
Branding 201 - Beyond The Brand From Promise to Practice
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Branding 201 - Beyond The Brand From Promise to Practice

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An ad campaign? A signature event? Distinctive packaging? Now that you’ve determined your brand, let’s discover the best way to bring your brand to life for consumers. Learn how to take your brand from promise to practice in this interactive session. This session is an advanced branding session and builds upon the basics of branding covered in Branding 101 during Breakout Session #1

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Branding 201 - Beyond The Brand From Promise to Practice

  1. 1. BEYONDTHEBRANDFrompromisetopractice
  2. 2. What ways haveyou seen companiesexecute brands?
  3. 3. How you answerthe phone.Everythingis branding.What you wear.How you packageyour product.
  4. 4. Why is brandingimportant?75%of buyingdecisionsare basedon emotion.— Brandingonthenet.com
  5. 5. 20% of yourcustomerswill deliver80% of yourrevenues.Why it’simportantto defineyour niche.-Brandingonthenet.com
  6. 6. AT THE RIGHT TIMESmart execution is importantbecause it helps you:SPEND WISELYTELL YOUR STORYCREATE CONTINUITY,MEMORABILITYENGAGE THE RIGHT PEOPLE
  7. 7. • A mother and son business• Handmade ice cream sandwiches• Delivering warm cookies by the dozen• Based on 108-year-old Great-GrandmaThelmas recipe 
  8. 8. “A strong brand is like a a sellingmachine that is always working. Itmakes operating the rest of thebusiness easier because I donthave to keep reselling to the samepeople. They remember us andpurchase again on their own”Dereck LewisOwner - Thelma’s
  9. 9. • Craft beer made in a college town restaurant• Entering new markets in Iowa• Now selling in bottles/tap handles in bars
  10. 10. boxes
  11. 11. • Annual, grassroots alternative music festival• National, regional and local acts• 4th of July weekend in downtown Des Moines 
  12. 12. Love Songs for Lonely Monsters Jesse Jamz Jade Reed Brad Goldman Alex Brown John Solarz DJ Eight TenMantis Pincers Dustin Smith & the Sunday Silos Little Ruckus Derek Lambert and the Prairie Fires The Sun Company Holy White HoundsNow, Now Jaill K-Holes Delta Rae Night Moves Mark Mallman Christopher the Conquered & His Black Gold Brass Band TajhPieta Brown Leslie & The LYs Maxilla Blue The Sundogs Dead Larry Bright Giant Mumfords Dumptruck Butterlips SeedlingsFreddie Gibbs Greensky Bluegrass Jason Isbell and The 400 Unit Useful JenkinsDinosaur Jr. Atmosphere Leftover Salmon F****d Up Dan DeaconDeath Cab For Cutie The Avett BrothersLove Songs for Lonely Monsters Jesse Jamz Jade Reed Brad Goldman Alex Brown John Solarz DJ Eight TenThreeStages Meet‘n’Greets Street Art Kid’s Fun Zone “Do More” Village DIY Crafts Food, Drinks, Sweet Treats Start-Up Central Visit 80-35.com for moredetailsThreeStages Meet‘n’Greets Street Art Kid’s Fun Zone “Do More” Village DIY Crafts Food, Drinks, Sweet Treats Start-Up Central Visit 80-35.com for moredetailsMantis Pincers Dustin Smith & the Sunday Silos Little Ruckus Derek Lambert and the Prairie Fires The Sun Company Holy White HoundsNow, Now Jaill K-Holes Delta Rae Night Moves Mark Mallman Christopher the Conquered & His Black Gold Brass Band TajhPieta Brown Leslie & The LYs Maxilla Blue The Sundogs Dead Larry Bright Giant Mumfords Dumptruck Butterlips SeedlingsFreddie Gibbs Greensky Bluegrass Jason Isbell and The 400 Unit Useful JenkinsDinosaur Jr. Atmosphere Leftover Salmon F****d Up Dan DeaconDeath Cab For Cutie The Avett Brothers
  13. 13. How will you put yourbrand into practice?Products/ServicesInternallySocial mediaMass MediaNon-traditional
  14. 14. ANYTHING ELSE?

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