The Supplier Dilemma<br />Product content often is…<br />Incomplete, inconsistent, incorrect<br />Lacking marketing copy a...
Delivered the way channels need it, when they need it
Ready to publish to Web and print
Searchable with sales-friendly attributes
Cross referenced for add-ons, upsell, cross-sell</li></li></ul><li>YourProduct<br />2<br />Images, video<br />Operational ...
Enterworks Enable<br />3<br />
Web-based Presentation<br />4<br />
Product Details<br />5<br />
Product Family Management<br />6<br />1<br />Family<br />2<br />3<br />Available Products<br />Prepackaged Sets<br />4<br ...
Time Effectivity<br />7<br />1<br />Current Availability (Jan 1)<br />Items Discontinued as of May 1<br />2<br />Items New...
Managing Product Relationships<br />8<br />Enable helps you sell more products, faster…<br />Accessories…<br />Cross-sells...
Content Delivery<br />9<br />From the centralized repository of current and accurate “product truth,” the PIM system publi...
Enterworks Portals<br />10<br />
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Managing supplier content and product information

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An overview of how Enterworks Enable helps suppliers better acquire and manage their product content, and publish it and share it with their dealers and distributors.

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Transcript of "Managing supplier content and product information"

  1. 1.
  2. 2. The Supplier Dilemma<br />Product content often is…<br />Incomplete, inconsistent, incorrect<br />Lacking marketing copy and attributes<br />Trapped in different systems and formats<br />Hard to find, manage, extract, and deliver<br />1<br />For effective multichannel marketing, you need product content that’s…<br /><ul><li>Complete, consistent, and correct
  3. 3. Delivered the way channels need it, when they need it
  4. 4. Ready to publish to Web and print
  5. 5. Searchable with sales-friendly attributes
  6. 6. Cross referenced for add-ons, upsell, cross-sell</li></li></ul><li>YourProduct<br />2<br />Images, video<br />Operational data: <br />SKU numbers, inventory<br />What does it consist of?<br />MSDS Sheets, Selling Guides<br />Marketing descriptions, selling copy<br />
  7. 7. Enterworks Enable<br />3<br />
  8. 8. Web-based Presentation<br />4<br />
  9. 9. Product Details<br />5<br />
  10. 10. Product Family Management<br />6<br />1<br />Family<br />2<br />3<br />Available Products<br />Prepackaged Sets<br />4<br />Complete<br />Suites<br />
  11. 11. Time Effectivity<br />7<br />1<br />Current Availability (Jan 1)<br />Items Discontinued as of May 1<br />2<br />Items New as of July 1<br />3<br />
  12. 12. Managing Product Relationships<br />8<br />Enable helps you sell more products, faster…<br />Accessories…<br />Cross-sells…<br />Upsells…<br />Toner<br />BRT-TN110B Black 59.99<br />BRT-TN110C Cyan 69.99<br />BRT-TN110M Magenta 69.99<br />BRT-TN110Y Yellow 69.99<br />Best<br />Surge Protector<br />Copy Paper<br />Better<br />Extra Tray<br />Good<br />
  13. 13. Content Delivery<br />9<br />From the centralized repository of current and accurate “product truth,” the PIM system publishes simultaneously — through chosen templates —<br />to multiple target media<br />Catalog Template<br />Web page<br />Template<br />PDF Flyer<br />Template<br />
  14. 14. Enterworks Portals<br />10<br />
  15. 15. Web Content Management<br />11<br />
  16. 16. Publication<br />12<br />Print catalogs<br />CD Media<br />Flyers, Cards<br />Websites, Portals<br />Mobile Devices<br />XML and Other<br />
  17. 17. Enterworks Enable: Acquire, manage, and publish product content.<br />www.enterworks.com<br />13<br />

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