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Rapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
Rapic Responder - Intro Powerpoint
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Rapic Responder - Intro Powerpoint

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  • 1. Guaranteed !
    “It’s like having a sales assistant,
    working 24 hours a day, sending
    more leads into the sales funnel.”
  • 2. Embedded Email
    Web Traffic
    Social Media
    Integration
    Promotion
    INsite
    Position
    Who do you sell to and what need do you meet?
    3
    Components
    Respond: A critical step
    When selling a product or service, there is roughly 5 steps in the process. Leave out any one of those steps and you weaken your sales effectiveness long term.
    The Rapid Responder increases sales effectiveness.
    Market
    What is your message and how do you initiate interest?
    Critically
    Positioned
    Respond
    How do you move prospects into the sales funnel?
    Capture
    How do you close the sale and transact your business?
    Deliver
    What is your method of fulfillment of your promise?
  • 3. Embedded Email
    Web Traffic
    Social Media
    Integration
    Promotion
    INsite
    The Good News
    When someone inquires about your product:
    - 20% buy within 6 mo.
    • 45% buy within 12 mo.
    The Bad News
    These stats include those who buy from your competition, as well as from you.
  • 4. Embedded Email
    Web Traffic
    Social Media
    Integration
    Promotion
    INsite
    Are you responding
    Quickly
    And consistently enough?
    www.
    .com
  • 5. Embedded Email
    Promotion
    Overview
    • Enhanced Messaging
    • 6. Consistent Branding
    • 7. Click Alerts
    • 8. Higher Conversion Rates
    • 9. Tracking on Every Email
    “It’s like having a sales assistant, working 24 hours a day,
    sending more leads into the sales funnel.”
  • 10. Embedded Email
    Promotion
    85%
    of business communication
    occurs via email
    Prospects spend
    87% of their online time
    reading email.
    - Jupiter Research -
  • 11. Embedded Email
    Promotion
    How well do you use this marketing tool which permeates 85% of client interactions?
  • 12. Embedded Email
    Promotion
    Getting Stripped
    “Download Pictures”
    Most email programs “strip” content that is “attached.” It rarely gets seen, because who out there really takes the time, in all of the emails sent to us, to “Download Pictures”?
    HTML email with
    “attached” images.
  • 13. Embedded Email
    Promotion
    Most people shopwith their eyes.
    Words just aren’t
    as effective.
  • 14. Embedded Email
    Promotion
    The Rapid Responder will embed pictures, logos, and promotional content.
    So one-to-one emails have promotional content and do not get stripped.
    Compatibility
  • 15. Embedded Email
    Promotion
    Employees average7,800 -12,480
    individual outbound emails per year.
    - Jupiter Research
    Example
    Small Company outbound email estimate
    (based on 20 office or sales staff at 200 emails/wk)
    • 4,000 emails per week
    • 16. 16,000+ emails per month
    • 17. 190,000+ emails per annum
  • Embedded Email
    Promotion
    Without Embedded Email Promotion,
    A 20 person company can lose
    1,000,000
    Branding & Promotion opportunities over 5-years.
    A 100 person company loses
    nearly 5,000,000 in that time.
    How can that affect overall sales ?
  • 18. Embedded Email
    Promotion
    With the right technology, email can improve:
    • Branding
    • 19. Sales and Marketing
    • 20. Customer Service
    • 21. Message Consistency
    • 22. Corporate Compliance
  • Embedded Email
    Promotion
    Better Conversion Rates
    Embedded Emails work because people EXPECT you to market products or services that they know you provide.
    Emails embedded with promotional content produce 2-3 times higher conversion rates.
    Conversion = Income
  • 23. Embedded Email
    Promotion
    Active Lead Alerts
    Email Notification
    Immediate
  • 24. Embedded Email
    Promotion
    Reputation
    Key Clients
    Protect your reputation with preselected messages that are segmentedby database groups and/or department.
    Local-Broadcast Email
    Marketing
    Control
    Reporting
    Get reports on EVERY email that your staff send. Know the volume, click-through rates, and conversion on all one-to-one emails for your company.
    Regional Employee
  • 25. Embedded Email
    Promotion
    Overview
    • Enhanced Messaging
    • 26. Consistent Branding
    • 27. Click Alerts
    • 28. Higher Conversion Rates
    • 29. Tracking on Every Email
    “It’s like having a sales assistant, working 24 hours a day,
    sending more leads into the sales funnel.”
  • 30. Web Traffic
    IN-site
    Overview
    • Visitor Identity Technology
    • 31. Fraud Protection
    • 32. Better Prospecting
    • 33. SalesTools – with Staff Access
    • 34. Competitor Strategy Insight
    “It’s like having a sales assistant, working 24 hours a day,
    sending more leads into the sales funnel.”
  • 35. Web Traffic
    IN-site
    Website Visitor Identity Technology
    Nameless visitor clicks
    become live leads with
    The Rapid Responder!
  • 36. Web Traffic
    IN-site
    Identity Technology
    PPC Fraud Protection
    By knowing visitor identities, you can better track if competitors are clicking your PPC ads and costing you money.
    Protect your ad budget.
  • 37. Web Traffic
    IN-site
    Identity Technology
    Home-Grown Prospecting
    You can find good prospects right on your own site. Reach out to them proactively.
    Great for B2B selling.
  • 38. Web Traffic
    IN-site
    Basic Analytics is “so 2007”
    Who’s HOT?
    Sort by the number of page views. This tells you who has REALLY taken a focused interest in your products or services.
  • 39. Web Traffic
    IN-site
    "Caller ID" on Your Website
    Return Visitor Alerts
    Making the salerequires timing.
    With The Rapid Responder’sVisitor Alerts, you know when they are active and call them at just the right time.
    Imagine the coolness that comes with calling your Website visitors within moments of them browsing your website.
  • 40. Web Traffic
    IN-site
    Staff Access
    For all online prospect tracking and identity spy capabilities, you can set staff access based on content, region, and reports, on an employee-by-employee basis.
    This gives your staff the power to get website browsing information without putting your protected information at risk of security breach.
  • 41. Web Traffic
    IN-site
    Get to know them
    Instantly find out more about these business prospects by utilizing LeadCaster*: Address, Phone, Web Site, Annual Revenue, # of Employees, and Directory of Contacts.
    * LeadCaster is a premium service. It’s price is well worth the extra information you will have at your fingertips.
  • 42. Web Traffic
    IN-site
    Database Partners
    By working with LinkedIn® and JigSaw®, two of today's most used and respected contact database sources, LeadCaster® can provide an incredible amount of reliable information. 
  • 43. Web Traffic
    IN-site
    Web Spy Report
    Receive a quarterly report that shows search engine strategies used by your competition.
    Use your Web Spy Report to see shifts in competitor ways of getting leads to visit their site.
  • 44. Web Traffic
    IN-site
    Web Spy Report
    Pinpointcompetitors profitable keywords and ad-copy without the hassle of compiling it one-by-one.
    Copy success, avoid mistakes, and have more Web Traffic IN-site.
  • 45. Web Traffic
    IN-site
    Overview
    • Visitor Identity Technology
    • 46. Fraud Protection
    • 47. Better Prospecting
    • 48. SalesTools – with Staff Access
    • 49. Competitor Strategy Insight
    “It’s like having a sales assistant, working 24 hours a day,
    sending more leads into the sales funnel.”
  • 50. Integration
    Social Media
    Overview
    • Growth of Organic Traffic
    • 51. Improve Buyer Experience
    • 52. Increased Internet Branding
    • 53. Product Target Improvement
    • 54. Positive Effect on Marketing
    “It’s like having a sales assistant, working 24 hours a day,
    sending more leads into the sales funnel.”
  • 55. Integration
    Social Media
    The New “Town Square”
    People used to congregate on the town square, at the city parks, and in Diners & Cafés. Today, those locations are on Facebook, Twitter, Blogs, and similar web spaces that normally would not seem interconnected. But they are!
    To be truly successful on the internet,You must enter the Internet "town square" (Social Media Space) and talk to people about what they want and who you are.
  • 56. Integration
    Social Media
    Is the 2nd Largest search engine in the world today.
    Over 300,000 Businesses have a presence in Facebook.
    25% of search engine results for the world’s 20 largest brands are links to User-Generated content.
  • 57. Integration
    Social Media
    Radio
    38 years
    Years to reach
    50 Million Users
    Television
    13 years
    Internet
    4 years
    iPod
    3 years
  • 58. Integration
    Social Media
    100 Million Users
    in less than 9 months
    1 Billion Applications downloaded in 9 months
  • 59. Integration
    Social Media
    Blogonomics
    34% of blogs post opinions about products and services.
    78% of people trust peer recommendations.
    Only 14% trust advertisements.
  • 60. Integration
    Social Media
    The OLD Media
    Only 18% of traditional TV campaigns generate a positive ROI.
    24 of the 25 largest newspapers are experiencing RECORD declines in circulation.
  • 61. Integration
    Social Media
    Respond to actual needs
    Successful companies in Social Media:
    Listen First & Sell Second
    They act more like a party planner, aggregator, and content provider than traditional advertisers.
    (Socialnomics)
  • 62. Integration
    Social Media
    Outposts
    Social Development
    The New Frontier
    A company can’t rely on SEO & PPC for their Website. A Website is just a “Home Base” for web interactions.
    A company must have ongoing presence in other areas of the internet (“Outposts”) where active social interactions take place.
    Integration
    Social Media
    Home
    Blog &/or
    Website
    Outposts
    Business Productivity
    Outposts
    Business Interaction
    Outposts
    Teach & Educate
    Diagram Inspired by
    Chris Brogan & Darren Rowse
  • 63. Integration
    Social Media
    The Rapid Responder
    We will show you how to use your existing marketing to grow your branding and presence in social media.
    This provides opportunity to increase your response time and interact with prospects, bloggers, and cloud conversations & education.
    Integration
    Social Media
  • 64. Integration
    Social Media
    Don’t Spend a Penny More
    Our clients are encouraged to divert existing ad budget allocations, rather than spend additional capital in developing and improving their Social Media Integration.
    Keep in mind that effectiveness in Social Media is about ACTIVELY RESPONDING and contributing to “The Conversation” and only partially about buying placement.
  • 65. Integration
    Social Media
    Get Results Fast
    The Rapid Responder clients are guaranteed 200% higher Social Media Presence following the first quarter of using The Rapid Responder strategies and tools.
    There after, they will receive 50% increase, over their base year, every quarter for the next two years.
    Total = 550% increase in 2-years
  • 66. Integration
    Social Media
    Our Process for Success
    Identify Best “Outposts” to saturate and design response methods.
    Meet Monthly to review results, and enhance and add response methods.
    Provide Insights into blog & outpost methods. Regularly improve company’s internet conversations.
    Track & Report onactivity levels various Social Media outpost categories to find the “white hot centers” of traffic.
    Select effective media buying options to coincide with Social Media initiatives
  • 67. Integration
    Social Media
    Sales Increase
    Social Proof
    Wetpaint/Altimeter found that companies who widely engaged in Social Media surpass their peers in both Revenues & Profits.
    + 18%
    Companies’ sales with the
    Highest Social Media activity
    Companies’ sales with the
    least Social Media activity
    - 6%
    Sales Decrease
  • 68. Integration
    Social Media
    Specific Examples
    Intuit started Social Media for Turbo Tax 2-years ago. Unit sales are:
    +30% each year.
    Web host provider MoonFruit turned a $15,000 Social Media investment into:
    +300% Website Traffic
    + 20% Sales
    25% of Ford’s marketing spend is in Social Media. They are the only US automaker to not take a government bail-out loan.
    Note: 37% of Generation Y were aware of Ford Fiesta via Social Media before its launch in the US.
  • 69. Integration
    Social Media
    Overview
    • Growth of Organic Traffic
    • 70. Improve Buyer Experience
    • 71. Increased Internet Branding
    • 72. Product Target Improvement
    • 73. Positive Effect on Marketing
    “It’s like having a sales assistant, working 24 hours a day,
    sending more leads into the sales funnel.”
  • 74. Embedded Email
    Web Traffic
    Social Media
    Integration
    Promotion
    INsite
    Are you responding
    Quickly
    And consistently enough?
    Call Today to Get
    More Sales More Quickly
    512.487.6872
    www.
    .com

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