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  • Employees average 15,808 emails per year - JupiterResearch
  • Employees average 15,808 emails per year - JupiterResearch
  • Employees average 15,808 emails per year - JupiterResearch
  • Employees average 15,808 emails per year - JupiterResearch
  • Employees average 15,808 emails per year - JupiterResearch
  • Employees average 15,808 emails per year - JupiterResearch
  • Employees average 15,808 emails per year - JupiterResearch
  • Employees average 15,808 emails per year - JupiterResearch
  • Employees average 15,808 emails per year - JupiterResearch
  • Employees average 15,808 emails per year - JupiterResearch
  • Employees average 15,808 emails per year - JupiterResearch
  • Employees average 15,808 emails per year - JupiterResearch

Prospect Response Stats Presentation Transcript

  • 1. www.TheRapidResponder.com
    75% of people
    don't believe
    that companies tell
    the truth
    in advertisements.
    - Yankelovich -
  • 2. www.TheRapidResponder.com
    In a shoppers survey,
    78%
    said TV ads no longer
    have enough information.
    - Wall Street Journal - January 2009
  • 3. www.TheRapidResponder.com
    51%
    of consumers
    are using the Internet to educate themselves
    before making a purchase.
    – Verdict Research –
    May 2009
  • 4. www.TheRapidResponder.com
    The Rule of 7:
    Marketing research emphasizes that prospects need to see (or hear)
    your offer
    multiple times
    before they purchase.
  • 5. www.TheRapidResponder.com
    The Rule of 7:
    Validity
    Multiple contact points are validity tests.
  • 6. www.TheRapidResponder.com
    The Rule of 7:
    Validity
    Prospects generally require
    7+ contact points
    to gain buying confidence.
  • 7. www.TheRapidResponder.com
    The Rule of 7:
    Content
    Multiple validity tests
    can be achieved
    in single sales pitch 0r marketing piece.
  • 8. www.TheRapidResponder.com
    The Rule of 7:
    Memory
    Validity can be gained through repeat exposure.
  • 9. www.TheRapidResponder.com
    The Rule of 7:
    Memory
    Prospects do not remember
    all the facts, but they
    remember a company
    name or logo.
  • 10. www.TheRapidResponder.com
    The Rule of 7:
    Memory
    It is why some people say:
    “any publicity
    is good publicity.”
  • 11. www.TheRapidResponder.com
    Repeated
    Response
    Validity Tests are a major reason why marketing & branding must be seen
    multiple times
    and from multiple mediums.
  • 12. www.TheRapidResponder.com
    The Reward
    When someone inquires about your product:
    20% buy within 6 mo.
    45% buy within 12 mo.
    (from you or your competition)
  • 13. www.TheRapidResponder.com
    Are you responding
    quickly enough?
  • 14. www.TheRapidResponder.com
    Do prospects see your offer
    often enough?
  • 15. www.TheRapidResponder.com
    Did you provide enough
    validity tests for them to
    buy from you?
  • 16. www.TheRapidResponder.com
    The End
  • 17. www.TheRapidResponder.com
    Bonus
    Content
    Grouping
    A marketing piece or sales pitch
    should contain no more than 1-2 messages
    when gaining a prospects attention.
    Even if you attempt to put several validity points into a single marketing piece, the prospect may group them
    into 1 or 2 points in order to digest
    the main message.
    IE: You may list 5 points about ‘performance’ and they group these as “performance criteria” and may still have tests for likeability, color, reliability, price, etc….