Email Stats

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  • Employees average 15,808 emails per year - JupiterResearch
  • Employees average 15,808 emails per year - JupiterResearch
  • Employees average 15,808 emails per year - JupiterResearch
  • Employees average 15,808 emails per year - JupiterResearch
  • Employees average 15,808 emails per year - JupiterResearch
  • Employees average 15,808 emails per year - JupiterResearch
  • Employees average 15,808 emails per year - JupiterResearch
  • Employees average 15,808 emails per year - JupiterResearch
  • Employees average 15,808 emails per year - JupiterResearch
  • Employees average 15,808 emails per year - JupiterResearch
  • Employees average 15,808 emails per year - JupiterResearch
  • Email Stats

    1. 1.
    2. 2. www.TheRapidResponder.com<br />An estimated <br />80% of all email is<br />SPAM.<br />
    3. 3. www.TheRapidResponder.com<br />One-to-one <br />emails are personal and <br />not mistaken as spam, <br />making them a better way to promote products <br />and services. <br />
    4. 4. www.TheRapidResponder.com<br />Untargeted <br />broadcast emails, <br />with no personalization, <br />have an average <br />conversion rate of 1.1%.<br />- JupiterResearch -<br />
    5. 5. www.TheRapidResponder.com<br />versus<br />Personal emails, <br />with promotional <br />Website links, have an average <br />conversion rate of 3.9%.<br />- JupiterResearch -<br />
    6. 6. www.TheRapidResponder.com<br />Thus, promotion in <br />personalized emails generate <br />3.5 times<br />higher conversion to sales <br />than broadcast emails. <br />
    7. 7. www.TheRapidResponder.com<br />How can you <br />get more impact <br />with boring, every day, <br />one-to-one email?<br />
    8. 8. www.TheRapidResponder.com<br />Stop being boring,<br />Get the Facts<br />
    9. 9. www.TheRapidResponder.com<br />Consumers spend <br />87% <br />of their online time <br />reading email.<br />- JupiterResearch -<br />
    10. 10. www.TheRapidResponder.com<br />Every email sent <br />without promotion <br />is a missed <br />promotional opportunity.<br />
    11. 11. www.TheRapidResponder.com<br />Given that …<br />“Employees average<br />15,808emails<br />sent every year in <br />one-to-one correspondence.”<br />- JupiterResearch -<br />
    12. 12. www.TheRapidResponder.com<br />And… <br />an estimated <br />40% of emails <br />are outbound. <br />(The rest are internal.)<br />
    13. 13. www.TheRapidResponder.com<br />Each employee <br />sends about <br />6,300<br />emails that can be <br />promotional opportunities.<br />
    14. 14. www.TheRapidResponder.com<br />Companies with <br />10 employees have 63,000<br />annual promotional opportunities with <br />one-to-one emails.<br />
    15. 15. www.TheRapidResponder.com<br />A 70 person company <br />is missing <br />441,000<br />opportunities every year by not using one-to-one email branding & promotion.<br />
    16. 16. www.TheRapidResponder.com<br />There are more calculations <br />to keep in mind… <br />
    17. 17. www.TheRapidResponder.com<br />84% of consumers <br />surveyed reported <br />“clicking” relevant email offers. <br />- Epsilon -<br />
    18. 18. www.TheRapidResponder.com<br />73%<br />said they had made a purchase as a result of receiving an email offer. <br />- Epsilon -<br />
    19. 19. www.TheRapidResponder.com<br />However,<br />60 % of email users<br />only see or read <br />50%<br />of the message.<br />- ClickZ -<br />
    20. 20. www.TheRapidResponder.com<br />You must get your <br />message seen <br />for it to produce sales.<br />message seen <br />
    21. 21. Email banners <br />get seen <br />
    22. 22. Get Seen !<br />Get More Sales !<br />
    23. 23. Do your own calculation…<br />How many more times<br />per year could you get <br />your brand <br />and promotions seen?<br />Hint: Multiply 6,300x# of employees. <br />(Adjust for your company averages)<br />
    24. 24. What additional <br />revenue <br />could you earn with <br />branded emails?<br />Hint: Multiply Result from previous slidex3.9% conversion xAve. Revenue / sale.<br />
    25. 25. Some ways Email Banners produce more sales…<br />Special Offers, Promotions, Top-of-Mind awareness, Referrals from Forwarded Email, Product Introductions, Additional Services, Ongoing offers, Click Alerts, Tracking and Targeting… <br />
    26. 26. You spend a lot of <br />time & energy building your name. <br />Protect your reputation,<br />Protect your brand.<br />.<br />
    27. 27.
    28. 28. The End<br />
    29. 29. www.TheRapidResponder.com<br />Bonus <br />Content<br />E-mail buyers have a <br />77% <br />repurchase rate, <br />the most loyal of any channel. <br />- MineThatData -<br />
    30. 30. www.TheRapidResponder.com<br />Bonus <br />Content<br />Utilizing a <br />professional company <br />to send your email branding <br />across multiple email clients <br />increases response <br />up to 87%.<br />- 2007 Email Rendering Report –<br />

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