60 women entrepreneurs from SECs B, C, D interviewed.
A wide range of enterprises covered.
Tailoring/ garment boutiques
Catering or tiffin suppliers
Her profile is similar to the ones seen earlier
Had been to school, been married early, had children who were in school /college, lived in a nuclear family but felt the pressure of the larger family, and of having to perform her traditional role in that context.
She probably lived in a one BHK house, or in a chawl but maintained a clean house and dressed neatly. Her home management would be thrifty but based on good value for money.