Social Media- Sanjay Mehta

Social Media Master Class: TiE Institute Knowledge Series Sanjay Mehta Jt. CEO, Social Wavelength

Ok. The big 4!

Disclaimer: 
It is constantly changing..
There are recent privacy challenges..
There are also some other changes, that disable some features for small businesses..
That said..
Our talk will restrict to the more generic pieces!

How do you define Facebook?
It is different things for different people.
Most of all though, it is a SOCIAL UTILITY!
Utility: usefulness, value, convenience, function, service, benefit etc.
Facebook provides all of these and more to user
My use: status, photos, games, videos, connect to friends, notes (in lieu of blogs), etc.

Most common use for companies / brands: A Facebook Page
Enables engagement with users like never before
“ Facebook is the new email”
Other ways to use Facebook: Groups, Events, Causes
And then there are applications: heard of Farmville?

The 0-500 journey :
When you know who your real friends are!
Some FB media buy, if you will
Nothing replaces good content, good value!
And there has to be differentiating strategy!

And then the 500-5000 and onwards journey :
News Feeds and the Viral factor
Sharing of rich media, photos, videos
Applications / Quizzes / Contests
Keep them engaged, keep them involved, keep them informed, keep them entertained..they will stay with you, they will bring their friends!

Facebook Pages: For Brands big and small

News Feed Quizzes Groups Events Targeted Adverts

Bring Facebook to your website or blog
Facebook Friend Connect / Facebook Fan Box
The Pepsi Refresh Project

Aaah… Twitter..
The most famous social media platform today (thanks to @shashitharoor, @srbacchan, @sachin_rt, @lalitkmodi and others)
Yet, the least understood social media platform
What do you do on Twitter? “With” Twitter?
Why do I want to tell the world that I am eating a burger right now? Or read about someone else eating one??

So what IS Twitter, and what do you do with it??
Meant for sharing what is going on ‘Right Now’
Extremely Viral in nature
Status updates
@Replies
Direct Messages
Retweets
Hashtags

Twitter Search
Trending topics
Ability to find prospective customers / leads through Twitter directories like WeFollow and Twellow
Hashtag based competitions
A backchannel for your event / seminar / lecture
Create offline engagement through tweetups

Twitter Directories Twitter Search Trending Topics

Effective use of Twitter: @Just_Dial

Effective use of Twitter: @Su_kam

Twitter - Before “On Yours” Twitter- After “On Yours”

Friends List Twitter Stream Channel [v] takes over Twitterverse

The CHANGE as it happened!

On 13 th and 14 th August 2009, respectively, @ChannelvIndia was the 2 nd & 4 th Most Popular Twitter user from India On 22 nd August 2009 (launch day), @ChannelvIndia was the Most Popular Twitter user from India The after effects of the two Channel [v] campaigns!

Professional Network
Complete Profile
Recommendations (giving and getting)
Dynamic Profile
Applications (Blog, Presentations, Videos, Events, Books)
Status Updates

Groups
Building a reputation on LinkedIn Answers
Company Pages
Searches
Pro Accounts
Targeted Ads
Forwarding Profiles / Suggesting people

Complete Profile Discussions Company Pages

Video, easiest form of media to consume
Can be embedded into blogs / websites
Ability to create channels for your brand / around your interest
Deeplinking into videos (linking to a specific point within a video)
Adding links within Videos
Some of the biggest viral phenomenon on the web have been videos

From a point of view of Reputation Monitoring & Management of your brand, YouTube is essential
Viral Video Links within Video

Questions? Sanjay Mehta Jt. CEO, Social Wavelength. twitter.com/sm63 www.socialwavelength.com blog.socialwavelength.com [email_address]

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Social Media- Sanjay Mehta

by Enterprising INDIA on May 26, 2010

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Social Media- Sanjay Mehta — Presentation Transcript