<ul><li>Creating Business Value with  </li></ul><ul><ul><ul><li>AT&T Mobility Services </li></ul></ul></ul>Provided by:   ...
Today’s Agenda <ul><li>AT&T’s Vision </li></ul><ul><li>Brief History of Mobility </li></ul><ul><li>Mobility Product Portfo...
Page  Connect people with their world,  everywhere they live and work,  and do it better than anyone else. AT&T’s Vision W...
Page  Business Trends Driving The Market Globalization Mobile Society Virtualization
Brief History of Mobility in Business Page  1983  Ameritech began the first United States commercial cellular service in C...
Mobility Adoption Today Driving real-time information & location to the edge of the business Page
Wireless Value Drivers <ul><li>What Businesses Expect from Wireless </li></ul><ul><li>Wireless Value Drivers </li></ul><ul...
Page  Get more done each day, respond to customers quicker and take advantage of every opportunity with AT&T AT&T Mobility...
Mobility Product Portfolio Mail & Messaging Laptop Mobility Industry Solutions Smart Devices Platform Voice Services AT&T ...
Mobility Beyond Email Page  CPG – DIRECT STORE DELIVERY INSURANCE - CLAIMS HIGH TECH MFG – BREAK/FIX TRANSPORTATION - AVL ...
<ul><li>Fleet / Asset Management </li></ul><ul><ul><li>GPS-enabled devices to communicate vehicle / asset tracking info to...
Case Studies <ul><li>Sales Force Automation </li></ul><ul><li>Field Service Automation </li></ul>Page
<ul><li>Situation </li></ul><ul><li>Capture orders generated during sales calls to  retail customers </li></ul><ul><li>Imp...
<ul><li>Situation </li></ul><ul><li>Eliminate paper work order forms & cell phone dispatch </li></ul><ul><li>Improve inven...
Looking Ahead:  VideoShare for Business <ul><li>Key Elements: </li></ul><ul><ul><li>“ See what I see while I am talking to...
Next Steps Embrace Mobility To Learn More Contact: Jason Ashton 314-880-7201 Page
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Real good --at&t sp mobility jones

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  • This is our vision … “Connect people with their world, everywhere they live and work, and do it better than anyone else.” It’s that simple. This vision captures all the elements of who we are as a company … all our assets … but more importantly, what we represent to our customers. We connect them with their world … wherever, whenever, however. We have 3 supporting messages around the vision … which speak to … how our global network delivers a seamless world of communications to our customers … how we let people choose how, when and where they communicate … and how we’ll set the pace for progressive innovation and unmatched customer experience. I think there is something here that speaks to all customers …we’re focused on delivering communication solutions to meet your business challenges and enable your long term business competitiveness. Let’s talk about the trends driving the business market and the challenges you face…and what AT&amp;T’s unique value is in improving your business velocity for success.
  • Our far-reaching IP infrastructure enables us to take advantage of key industry trends. Our customers are demanding anywhere, anytime access to their business applications via IP-based VPNs. And they want to accomplish this by a wide variety of access technologies – dedicated bandwidth, DSL, Ethernet, and ever increasingly, wireless. The first of these trends is globalization. Large enterprises have globalized their business processes … and begun to deploy IP networks to support their expansion. Six of every 10 North American enterprises have business units operating in Asia, Europe, the Middle East and Africa. Most of their growth, in fact, will occur in emerging economies and markets – particularly Asia, Latin America, Eastern Europe and the Middle East. Two notable examples: Intel earns 80% of its revenues outside the United States, McDonald’s, 64%. To support this global expansion, and provide a consistent experience for their clients and employees, a seamless MPLS-based infrastructure is critical. Our global strategy is very focused and targeted to the needs of our primary customer base. The second trend is virtualization. As companies transform to this next-generation network, technology enables them to extend their supply chains around the world…and outsource key business functions such as engineering, manufacturing, logistics and customer service. According to one survey: Half of U.S. corporations outsource their logistics and warehousing functions. Close to 40 percent have outsourced their entire supply chains. Global outsourcing is projected to reach $450 billion in 2007 alone. Regardless of where key functions are being performed, companies need to deliver a consistent face and experience. Which, again, reconfirms the need for a seamless IP infrastructure. Last is our mobile society . Mobility technologies are creating a new set of opportunities for companies. The deployment of 3G networks, coupled with the proliferation of more and more intelligent handsets and devices globally, is delivering a much better user experience in accessing critical corporate applications. The lack of sufficient speed in the wireless networks had been a deterrent to wide-scale acceptance of enterprise mobility. 3G is removing that deterrent. The statistics are clear: 67% of all U.S. workers employ mobile computing Wi-Fi sessions in the U.S. are quadrupling every year By 2010, there will be more than 9.5 million data card users. With full control of our wireless assets, we are, uniquely positioned to take advantage of the exploding demand for mobility services and solutions in the enterprise space, where data today represents less than 25% of our mobility revenue.
  • AT&amp;T Wireless offers the first national one-rate wireless service price plan, Digital One Rate, which provides subscribers a single, all-inclusive rate for incoming or outgoing calls anytime, anywhere in the United States and eliminates separate roaming and long-distance charges.
  • To help you get the most out of the resources you have, AT&amp;T has taken the strength of our solutions, expertise and support and optimized them for small businesses like yours. Mobility solutions are the foundation of what we do. AT&amp;T has the largest wireless voice and data network in the nation. Our network powers a large selection of devices and applications to help your team improve their day to day performance. With AT&amp;T’s expertise, it will be easy for you to find and use the right solutions for your business. And our partners and specialists will worry about the technology so you can focus on results. Finally, with AT&amp;T Exclusively Business you will have access to dedicated small business service teams and exclusive savings. With AT&amp;T solutions, expertise and support you can get more done each day, respond to customers quicker and take advantage of every opportunity.
  • This is one high level way we think about our business and I wanted to share how we are thinking about the business at the highest level &lt;build&gt; Platform – The foundation is AT&amp;T Exclusively Business, a program designed to deliver a differentiated small business experience Voice Services – The strategy here is to design voice service that are specifically build for small businesses, like the recently launched Business Talk Mail and Messaging – For years we have been focused on leveraging wireless email as the thin edge of the wedge to open the data market. We have been very successful in the enterprise and consumer space, recognized as the share leader, and we intend to replicate that in the small business market. Smart Devices – Differentiate with exclusive form factors, drive the latest enabling technologies into the portfolio and bring prices to compelling levels for small business. Laptop Mobility – Grow share. Drive OEM growth. Partner with our wireline organization to leverage the business DSL segment Industry solution – make them consumable for small businesses and we will talk about this a lot today We also have our management portfolio we are building for SMB. Our online care environment, device insurance and last but not least Device Protection and Control – which is a network hosted device management and security solution.
  • Knowing where companies are likely to deploy solutions first, we have focused our activities on the following horizontal solutions. &lt;discuss&gt; I am going to cover each of these in more detail in the next slides.
  • Leading sporting goods manufacturer; over 1,000 employees; 200 U.S. sales representatives Situation: Capture “at once” business - orders generated on-the-spot during sales calls to retail customers Reduce phone calls to the office to check inventory status, avoiding the disruption of back-office workflow Improve customer service by promptly ascertaining product availability and eliminating call-backs to confirm or modify orders Gain competitive advantage in a fast-moving industry Solution: Wireless solution deployed on BlackBerry devices allows sales reps to check inventory status and place orders directly from the field On-the-spot inventory check and order entry drives “at once” sales Customer satisfaction increased by immediate response to needs Vast improvements in sales and back-office efficiency Low-cost application development; easy over-the-air deployment Up-to-date information allows marketing team and buyers to quickly spot trends - a competitive advantage for fashion-driven industry
  • Company Source Refrigeration – the leading independent Refrigeration &amp; HVAC Supermarket Contractor in the US with 400+ technicians Business Challenges Eliminate paper work order forms &amp; cell phone dispatch Improve inventory accuracy Capture customer signatures and drastically reduce the time between call complete &amp; invoice Gain customer data for analysis &amp; preventive maintenance Solution Wireless solution deployed on ruggedized Windows Mobile devices field to check inventory status and place orders directly from the field Results Real-time work scheduling and dispatch, eliminating paper work orders Ability to report on customer equipment and systems service history Standardization across all Source locations with no paper Enhance workforce management with automatic time card entry &amp; PO tracking Reduced billing errors Easy-to-use system designed for future extensions, such as integration with customer systems Deployed nationwide to Source field force, with comprehensive online training in English and Spanish
  • To help you get the most out of the resources you have, AT&amp;T has taken the strength of our solutions, expertise and support and optimized them for small businesses like yours. Mobility solutions are the foundation of what we do. AT&amp;T has the largest wireless voice and data network in the nation. Our network powers a large selection of devices and applications to help your team improve their day to day performance. With AT&amp;T’s expertise, it will be easy for you to find and use the right solutions for your business. And our partners and specialists will worry about the technology so you can focus on results. Finally, with AT&amp;T Exclusively Business you will have access to dedicated small business service teams and exclusive savings. With AT&amp;T solutions, expertise and support you can get more done each day, respond to customers quicker and take advantage of every opportunity.
  • Real good --at&t sp mobility jones

    1. 1. <ul><li>Creating Business Value with </li></ul><ul><ul><ul><li>AT&T Mobility Services </li></ul></ul></ul>Provided by: Jason Ashton All Things Telecom
    2. 2. Today’s Agenda <ul><li>AT&T’s Vision </li></ul><ul><li>Brief History of Mobility </li></ul><ul><li>Mobility Product Portfolio </li></ul><ul><li>AT&T’s Value Prop </li></ul><ul><li>Mobility Value Drivers and Key Applications </li></ul><ul><li>Case Studies </li></ul><ul><li>Looking Ahead </li></ul><ul><li>Next Steps </li></ul><ul><li>Questions </li></ul>Page
    3. 3. Page Connect people with their world, everywhere they live and work, and do it better than anyone else. AT&T’s Vision We let people choose how, when and where they communicate. We’ll set the pace for progressive innovation and unmatched customer experience . Our global network delivers a seamless world of communications to our customers.
    4. 4. Page Business Trends Driving The Market Globalization Mobile Society Virtualization
    5. 5. Brief History of Mobility in Business Page 1983 Ameritech began the first United States commercial cellular service in Chicago, AMPS 1985 1990 1995 2005 2000 1985 ARDIS IBM Field Service City of LA Parking 1991 Mobitex 1996 Regional 2G CDPD 1998 BlackBerry 950 Pager 1 st Public Wireless Data Networks Enabled Key Vertical Apps: Field Service Public Safety Birth of the Killer App - Wireless Email and Middleware for Field Service Apps 1 st national high speed wireless Compelling integrated devices enabled broad email adoption and national field service deployments 2002 National 2G Data GPRS 1XRTT 2003 First Integrated BlackBerry 2005 3G HSDPA 2004 National 2.5G EDGE Global 3G wireless Broadband enabled devices enabling broader mobilization of business applications 2006 1 st Global 3G devices 1998 AT&T Wireless offers the first national one-rate wireless service price plan, Digital One Rate 1991 / 1994 FCC spectrum allocation and auctions for 800 / 1900 band completed Voice centric Data centric 2008 AT&T launches BlackBerry Bold
    6. 6. Mobility Adoption Today Driving real-time information & location to the edge of the business Page
    7. 7. Wireless Value Drivers <ul><li>What Businesses Expect from Wireless </li></ul><ul><li>Wireless Value Drivers </li></ul><ul><ul><li>Workflow enhancers </li></ul></ul><ul><ul><ul><li>Work order management </li></ul></ul></ul><ul><ul><ul><li>Sales order quote / commit </li></ul></ul></ul><ul><ul><li>Knowledge enhancers </li></ul></ul><ul><ul><ul><li>Knowledge base lookup </li></ul></ul></ul><ul><ul><ul><li>Mobile inventory </li></ul></ul></ul><ul><ul><li>Transaction enhancers </li></ul></ul><ul><ul><ul><li>Alerting & response </li></ul></ul></ul><ul><ul><ul><li>Print </li></ul></ul></ul><ul><ul><li>Reporting enhancers </li></ul></ul><ul><ul><ul><li>Sales Pipeline </li></ul></ul></ul><ul><ul><ul><li>Executive Dashboard </li></ul></ul></ul>Page Source: AT&T and Accenture White Paper “Creating business value with wirelessly enabled business processes” Two Areas of Focus for Today’s Businesses: 1) Broad Impact from adoption of Wireless Email & Remote Access beyond executive ranks 2) Deep Impact from Mobility in the Right Business Processes INCREASE PRODUCTIVITY REDUCE COSTS IMPROVE CUSTOMER SATISFACTION REDUCE STAFF INCREASE EMPLOYEE RETENTION IMPROVE DATA QUALITY CREATE COMPETITIVE DIFFERENTIATION INCREASE REVENUE 64% 52% 28% 16% 20% 8% 16% 8%
    8. 8. Page Get more done each day, respond to customers quicker and take advantage of every opportunity with AT&T AT&T Mobility Value Prop
    9. 9. Mobility Product Portfolio Mail & Messaging Laptop Mobility Industry Solutions Smart Devices Platform Voice Services AT&T BusinessTalk Plans Wireless Management Tools Device Insurance Enterprise Paging Page
    10. 10. Mobility Beyond Email Page CPG – DIRECT STORE DELIVERY INSURANCE - CLAIMS HIGH TECH MFG – BREAK/FIX TRANSPORTATION - AVL HEALTHCARE – HOME CARE UTILITIES – FIELD SERVICE BANKING/INVESTMENTS - CRM CONSTRUCTION – TIME/JOB/ORDER MGT PHARMACEUTICALS - SFA Industry / Process Examples Email Beyond Executive Ranks Wireless Access to Internet, Intranets, Portals
    11. 11. <ul><li>Fleet / Asset Management </li></ul><ul><ul><li>GPS-enabled devices to communicate vehicle / asset tracking info to an enterprise computer or via a hosted solution </li></ul></ul><ul><li>Location-Based Services (“LBS”) </li></ul><ul><ul><li>Impact individual productivity and operations via navigation, mapping, tracking and reporting utilizing GPS-enabled handheld devices </li></ul></ul><ul><li>Field Service Automation (“FSA”) </li></ul><ul><ul><li>Extend enterprise data and applications to mobile devices providing real-time information to field personnel </li></ul></ul><ul><li>Sale Force Automation (“SFA”) </li></ul><ul><ul><li>Extend enterprise data and applications to mobile devices providing real-time information to sales personnel </li></ul></ul>Page Improving Business Processes
    12. 12. Case Studies <ul><li>Sales Force Automation </li></ul><ul><li>Field Service Automation </li></ul>Page
    13. 13. <ul><li>Situation </li></ul><ul><li>Capture orders generated during sales calls to retail customers </li></ul><ul><li>Improve customer service with quick ability to determine product availability and eliminating the need for callbacks on orders </li></ul><ul><li>Solution </li></ul><ul><li>Wireless solution deployed on BlackBerry devices allows sales rep to check inventory and place orders </li></ul><ul><li>Application development was low cost and solution was easy to deploy </li></ul>Page <ul><li>Company Facts </li></ul><ul><li>Leading sporting goods manufacturer </li></ul><ul><li>Over 1,000 employees </li></ul><ul><li>200 U.S. sales representatives </li></ul>“ Just one order paid for the solution” Tim Oligmueller SFA Manager, adidas America adidas America <ul><li>Value/Benefits </li></ul><ul><li>Inventory checks and order entry at customer location drives sales </li></ul><ul><li>Ability to immediately impact customer satisfaction </li></ul><ul><li>Up-to-date information gives marketing teams and buyers early look at trends </li></ul>
    14. 14. <ul><li>Situation </li></ul><ul><li>Eliminate paper work order forms & cell phone dispatch </li></ul><ul><li>Improve inventory accuracy </li></ul><ul><li>Capture customer signatures and drastically reduce the time between call complete and invoice </li></ul><ul><li>Gain customer data for analysis and preventative maintenance </li></ul><ul><li>Solution </li></ul><ul><li>Wireless solution deployed on ruggedized Windows Mobile devices </li></ul><ul><li>Field is able to check inventory status and place orders directly from remote location </li></ul>Page <ul><li>Company Facts </li></ul><ul><li>Leading independent Refrigeration & HVAC Supermarket Contractor in US </li></ul><ul><li>400+ technicians </li></ul>“ No paperwork, it’s fantastic.” Sergio technician, Source Refrigeration & HVAC, Inc. Source Refrigeration & HVAC, Inc. <ul><li>Value/Benefits </li></ul><ul><li>Reduce billing errors </li></ul><ul><li>Workforce management with automatic time card entry and PO tracking </li></ul><ul><li>Real-time work scheduling and dispatch, eliminating paper work orders </li></ul>
    15. 15. Looking Ahead: VideoShare for Business <ul><li>Key Elements: </li></ul><ul><ul><li>“ See what I see while I am talking to you” </li></ul></ul><ul><ul><li>Mobile-to-mobile and (future) mobile-to-pc interaction </li></ul></ul><ul><ul><li>Available on broad array of devices </li></ul></ul><ul><ul><li>Enterprise-grade security </li></ul></ul><ul><ul><li>Enterprise application integration </li></ul></ul><ul><li>Business Benefits: </li></ul><ul><ul><li>Dramatically improve quality & efficiency of communication & collaboration </li></ul></ul><ul><ul><li>Simultaneous voice and video enables true mobile collaboration, increasing productivity </li></ul></ul><ul><ul><li>Extend value of IM, Video Conferencing & other applications </li></ul></ul><ul><ul><li>Expand VideoShare community across wireless & wireline users (roadmap) </li></ul></ul>Page 2 Way Voice – 1 Way Video Voice Call Video Stream
    16. 16. Next Steps Embrace Mobility To Learn More Contact: Jason Ashton 314-880-7201 Page

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