Blackberry basic training deck[1]
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  • Slide is just a small representation of some of the applications we have customer using today…… this is broken down by business need or horizontal.
  • and this slide represents these applications in a vertical/ industry view…..
  • Now that we are clear on the positioning of the different blackberry solutions, lets review the market leadership highlights of the blackberry solution. To start, blackberry is a PROVEN solution with phenomenal growth. W have experienced tremendous growth in the two key indicators for our industry that being; subscriber growth and devices sales. As of our last fiscal quarter we now have over 25 million users worldwide. We are growing at a rate of more than 2+ million user per quarter over the past year. Our last quarter has been our strongest quarter ever as we added over 3 million users….. BlackBerry has a leadership position in security. We can boast the most comprehensive list of security conscious organizations that trust our solution to ensure their data is secure. True Push technology – With the BlackBerry solution the heavy lifting is executed by our NOC and blackberry software. This allows for better battery life on the device and an excellent end user experience for access to timely data. As part of the excellent end user experience we invest millions of dollars into research and development in the devices ensuring they are excellent quality, very usable, and have excellent battery life.
  • Choice…. Customers like CHOICE, BlackBerry offers an open solution with the choice of types of email platforms, supporting POP3, IMAP, and the 3 major brands of corporate email. We also offer support for choice of devices, not only the Pearl, Curve, 8820 and the Bold, but also support for the HTC Tilt and the MOTO Q through the blackberry connect program. Finally the choice of LINE of Business solution is in the thousands and growing. When customers choose the blackberry solution they have chosen a solution that has been refined to ensure a high level of manageability and ease of installation, making it easier to deploy and manage offering customers over 470 IT policies to customize their environment. Of course, we offer a full suite of functionality including Email, calendar, PIM, web, not to mention an excellent phone experience. On top of these features we also have greatly expanded the availability of applications for consumer and business with the examples of
  • This slide works well with the points made on the BlackBerry leadership slides. We must realize that for all of the benefits blackberry has to offer, some may be more important to others depending on the audience. The point of this slide to is to understand your audience and speak to the points they will likely find most interesting. Keeping in mind that these above are not absolute, as there is certainly overlapping areas of interest for all of these generic audience types. Also, it is important to note that people may carry multiple roles, an “end-user” may also be the “owner”… etc Take a few moments to review this……

Blackberry basic training deck[1] Blackberry basic training deck[1] Presentation Transcript

  • Agenda
    • BlackBerry Value Proposition
    • The BlackBerry Solution
      • BlackBerry Internet Service
      • BlackBerry Enterprise Server
      • BlackBerry Professional Software
    • BlackBerry Solutions Beyond Email
      • BlackBerry Mobile Data System
      • 3 rd Party Applications
    • BlackBerry Solution Summary – CSI
    • Devices
  • Core BlackBerry Functionality – 1000’ level Look at what’s beneath the surface. BlackBerry is more than just a smartphone with a keyboard.
    • Ability to manage devices
    • Scalable to your environment
    • Easily extend Web Applications to your BlackBerry’s
    • Secure
    • Always On, Always Connected: true push
    • Long battery life
    • Hardware and software integration
    • Ease of use
    • Low cost of ownership
  • Core BlackBerry Functionality – End User Push-based email Navigation Instant Messaging (IM) Calendar Phone Multimedia Worldwide web Alarm clock Camera Document storage Contacts Video recording Applications
  • What does that mean for customers? Cost Administrative tasks Revenue leakage Billing cycles Stress Productivity Client Satisfaction Responsiveness Revenue Workforce effectiveness Work/life balance Collaboration Profit Competitive Edge
  • BlackBerry is a Proven Solution Return on Investment
    • Personal Productivity:
    • The typical (median) end user converts 60 minutes of downtime into productive time per day.
      • This equates to 250 hours per user per year in recovered downtime
    • Workflow:
    • The average BlackBerry user reports that BlackBerry increases the efficiency of the teams that they work with by 38%
    • Immediacy:
    • The average BlackBerry user processes 2,500 time sensitive email per year while mobile, and over 1,200 phone calls per year.
    Source: Ipsos-Reid , “Analyzing the ROI of a BlackBerry Deployment”, 2007
  • The BlackBerry Solution - define - position - understand
  • BlackBerry Software: Definitions
    • BES – BlackBerry Enterprise Server
      • Software that supports over the air corporate : email, calendar, contacts, memos, to-dos and LOB applications
      • Supported for up to 2000 users
      • Added corporate Instant messaging support and application studio development environment
      • Supported on separate hardware server (With the exception of VM Ware). Hardware server is not included
      • Ordered through Phoenix - Electronic delivery
    • BPS – BlackBerry Professional Software
      • Software that supports over the air corporate : email, calendar, contacts, memos, to-dos and LOB applications
      • Supported for up to 30 users (hard cap)
      • Simplified installation and administration for Small Business
      • Can be installed on same hardware server as the corporate email
      • Ordered through Phoenix - Electronic delivery
    • BIS – BlackBerry Internet Service
      • POP3, IMAP push email service
      • Used by individuals and Small Business with no corporate email
    • CAL – Client Access License
      • Purchased license to use with BES or BPS
      • 1 time purchase, fully transferable
  • BlackBerry Software BlackBerry ® Enterprise Server (BES) Microsoft ® Exchange; IBM ® Lotus ® Domino ® ; Novell ® Groupwise ® BlackBerry ® Professional Software Microsoft® Exchange; IBM® Lotus® Domino®; Hosted BlackBerry ® Services BlackBerry ® Mobile Data System BlackBerry ® Mobile Voice System SOLE PRACTITIONER 1-5 employees SMALL/MEDIUM 6-499 employees LARGE 500+ employees FOR MESSAGING AND COLLABORATION FOR DATA AND CORPORATE APPLICATIONS FOR UNIFIED VOICE COMMUNICATIONS INDIVIDUAL USER BlackBerry ® Internet Service (BIS)
  • Understanding customer concerns - Cost - Leverage current promotions
      • Free 20-User BlackBerry Enterprise Server v4.1 (MSRP $3,999)
        • with purchase and activation of 20 BlackBerry or BlackBerry Connect smart phones
      • Free 5-User BlackBerry Professional Software (MSRP $499)
        • with purchase and activation of 5 BlackBerry or BlackBerry Connect smart phones
      • 25% off 10-User CAL packs (MSRP $699, promo price $524.25)
        • with purchase and activation of 10 BlackBerry or BlackBerry Connect smart phones
        • Expires July 31, 2009
  • Understanding customer concerns - Cost - Leverage current promotions
  • BlackBerry Internet Service “ Adds value to small – large businesses; great for IRU”
  • BlackBerry Internet Service
    • Meets the needs of individuals and smaller businesses
      • does not require a messaging server or BlackBerry Enterprise Server
    • No set up costs
    • No need for an IT department
  • BlackBerry Internet Service
    • Features:
    • Quick and simple set up
    • Push technology
    • Option to add up to 10 email accounts with an optional BlackBerry email address
    • Work email account access
    • Email account settings and icons for each account
    • BlackBerry Internet Service allows you to:
    • Send and receive wireless meeting requests
    • Auto-forward email messages
    • Playback voicemail attachments
    • Attach files up to 3 megabytes (MB) in size
    • Open vCard® and iCal® attachments
  • BlackBerry Solution Key Components Overview
  • BlackBerry Enterprise Server
    • BlackBerry Push Technology
    • Users don’t have to initiate data exchange and download
    • Users automatically (in real-time) receive important corporate information, email, attachments and calendar appointments
    • Push capability is fundamental to increasing users’ productivity
    • Remember Mobile Users are impatient!
    • Conserves the battery life
  • BlackBerry Enterprise Server
    • Benefits to End User
    • Wireless email reconciliation
    • Wireless PIM synchronization
    • Wireless activation and set up
    • Wireless application access
    • Automatic wireless backup
    • Enterprise instant messaging
    • Wireless email settings
    • Address lookup
  • BlackBerry Enterprise Server
    • Benefits to IT Administrator
    • Single platform
    • More than 450 IT policies
    • Remotely erase BlackBerry smart phones or reset passwords
    • Define group administration settings
    • Leverages existing infrastructure
    • Advanced security
    • Easy to manage
    • Central link to the information users need
    • Comprehensive Management
    • Reliability and High Availability
    • Monitoring
    • Security
  • BlackBerry Professional Software
    • Based on the same best-in-class technology used by governments and corporate organizations worldwide
    • Easy to install
      • Includes a pre-installation checklist
      • Includes a setup wizard and quick links
      • Automatically installs missing software
    • Easy to manage.
      • Intuitive layout
    • Supports up to 30 BlackBerry users
    • Advanced security features
    • Affordable
    • Low total cost of ownership (TCO)
  • BlackBerry MDS
    • Application development framework that allows developers to:
    • Build, deploy, and manage custom enterprise applications for the BlackBerry solution
    • Applications leverage unique features of the BlackBerry Enterprise Server to provide a secure connection from behind the firewall
    • Increase the ROI of the BlackBerry deployment, data plans
  • BlackBerry MDS
  • BlackBerry ISV Partner Community - Sample Enterprise Solutions Sales Force Automation Field Service Automation Fleet Management and Dispatch ERP – SCM, HR, Financials, CRM Unified Communications Business Intelligence IT Systems Management Document Management & Printing
  • BlackBerry ISV Partner Community - Sample Industry Solutions Health Care & Life Sciences Government & Law Enforcement Manufacturing Financial Services Real Estate Professional Services
  • BlackBerry App World - Introduction BlackBerry App World
  • Selling to businesses - BlackBerry Market leadership
    • Proven solution – 25 Million subscribers and growing at a rate of 3M+ subs per quarter
    • Secure – BlackBerry Sets the Standard for Wireless Data Security (trusted by the most security conscious organizations worldwide)
    • Low Latency Data Experience – True PUSH
    • High Quality Devices with excellent battery life and intuitive design
  • Selling to businesses - BlackBerry Market leadership - continued
    • Choice of Email Platforms, Devices & Applications
    • Easy to deploy & highly manageable with 450 + IT policies (BES/ BPS) – centralized management
    • All in one device - Robust end user feature set
      • Email, Calendar, PIM (to-dos, memos), Web, Phone
      • Consumer applications; Facebook, Flickr, Etrade, XM
      • Business applications; Telenav, Corrigo + many more !
  • Elevator Pitch for BlackBerry – Remember CSI
    • Complete
    • Complete End-to-End Solution (device & middleware)
    • Supports All Major Email Platforms
    • Research, develop, sell & support
      • 1 vendor
    • Secure
    • End-to-End Security Architecture
    • Trusted and deployed by security-sensitive organizations, including Government/Military and Hospitals
    • Integrated
    • Works with existing infrastructure
    • Enables mobile access to applications behind the firewall
    • 1000 approved vendor solutions
    • Application development environment
    "The RIM BlackBerry is a complete , secure , integrated wireless data solution designed for mobile professionals.” Source: IDC July/05
  • PIN to PIN Messaging
    • Parallel communications thread to corporate email – Data Channel
    • Works even in the event of corporate email server failure
    • No limit on number of characters and delivery confirmation
  • Know your audience
    • Benefits to Owner/ principal
        • Increased employee productivity
        • Increased competitive edge
        • Increased employee satisfaction
        • Increased customer satisfaction
    • Benefits to End Users
        • Increased personal productivity
        • Reliable service, Long Battery life
        • High Quality devices
        • Intuitive UI – easy to learn and use
        • Quick access email, calendar, phone, PIM, internet & corporate data; all in one device
    • Benefits to IT
        • Secure & Scalable
        • Simplified Management
        • Easy to deploy & manage
        • Well supported
  • BlackBerry smartphone handsets Bold ™ Flagship 3G 2 MP camera WiFi & GPS Pearl ™ Voice centric 2G – EDGE 2MP camera WiFi or GPS Curve ™ Workhorse 2G - EDGE 2MP camera WiFi or GPS 8820 No camera 2G – EDGE NO camera WiFi & GPS Curve 2 New 3.2 camera 2G – EDGE WiFi & aGPS
  • Appendix and resources……
  • Prospecting Questions to understand propensity to purchase a wireless solution
    • Does your company have a strategy to increase productivity?
    • Does your company look to gain a competitive edge?
    • If you could improve your mobile employees productivity by 1 hour per day, how would that impact your business?
    • Does your company have an established wireless solution/ strategy?
      • If so, how do your mobile employees currently communicate?
      • If not, how many employees spend at least 25% of their time out of the office or away from their desk? How do you communicate today with your customers and vendors?
      • What functionality is most important to your mobile employees?
    • How does your company differentiate itself from your competition? Can mobile technology enhance these differentiators, perhaps enhance your competitive edge?
  • Prospecting Questions to Uncover BlackBerry opportunities..
    • Does your company use email for business communication?
      • If so, what type of email platform do you use? Microsoft/Outlook? Lotus/Domino? Novel/GroupWise? IMAP/POP3?
      • How much time would you estimate is spent on "catching up" on emails that arrived while employees were away from their desk?
      • How do employees access email while out of the office or away from their desk?
    • What computer applications would be useful to access while away from their PC? How much more productive would this make them?
    • How important is it for your business to respond quickly to your customers needs?
    • Rate how important these factor would be to your business (see know your audience slide)?
    • Would improving communication and access to data improve your competitive edge?
  • Resources….
    • General Product Information:
    • Device info: http://www.blackberry.com/products/index.shtml
    • BlackBerry Enterprise Server (BES) overview: http://na.blackberry.com/eng/services/server/
    • BlackBerry Professional Server (BPS) Overview: http://na.blackberry.com/eng/services/professional/
    • Small Business Landing page: http://na.blackberry.com/eng/solutions/types/small/
    • Device Training:
    • AT&T device tutorials : http://www.wireless.att.com/support/interactive-tutorials.do
    • BlackBerry 101 interactive video instruction: http://na.blackberry.com/eng/support/blackberry101/
    • BlackBerry tips and tricks: http://na.blackberry.com/eng/support/blackberry101/tips/
  • Resources…..
    • SALES tools/ links:
    • Compare solutions here: http://na.blackberry.com/eng/services/professional/#tab_tab_compare
    • BlackBerry Enterprise Server (BES) trial: http://www.blackberry.net/select/server/v41_trial.shtml
    • BPS Professional Express (free 1 user download expires mid 2008): http://na.blackberry.com/eng/services/server/offers/professional_express.jsp
    • 3rd party Approved Applications/ alliance partners: http://na.blackberry.com/eng/solutions/
    • Customer success stories: http://na.blackberry.com/eng/newsroom/success/
    • Get the FACTS - 3rd party studies on wireless solutions. A must read for customers and sellers unsure of the differences between platforms: http://www.blackberry.com/select/get_the_facts/index.shtml
    • Ipsos Reid Report: Analyzing the ROI of a BlackBerry Deployment, 2007: http://www.blackberry.com/downloads/wes_presentation/Analyzing_ROI_of_a_BlackBerry_Deployment-2007.pdf
    • The BlackBerry ROI Calculator
    • http://www.blackberry.com/downloads/wes_presentation/BlackBerry_ROI_Calculator_2007.xls
  • BlackBerry Customer Success http://na.blackberry.com/eng/newsroom/success
  • Straight from the customer
    • Challenges:
    • Lawyers spending less time in the office and becoming more dependent on mobile communication and access
    • Inefficient use of time while mobile impacting billable hours and productivity
    • Inability to update time and billing system while on the road
    • Solution:
    • Deployed BlackBerry Enterprise Solution to employees
    • Remote document access, Third party integration to iManage Time and Billing, Spell Checking
    • Results:
    • Improved productivity and efficiency through remote document and data access
    • Increased productivity means more billable hours, potential of $40,000/month added revenue for 500 lawyers
    • Simplified administration for time and billing
    Success Story: Legal vertical “ The productivity enhancements that we’ve gained have been significant. We achieved those very early on in the process of getting people the mobility, connectivity, and accessibility that they need. The return on investment has skyrocketed.” “ Client Service is the holy grail. Being able to respond to clients on-the-go is very important to increasing billable hours.”
  • Straight from the customer Challenges: Project managers travel throughout the year managing the company’s construction projects. With that much time on the road, they were frustrated with carrying laptops – which were heavy, expensive to replace and require a network connection to login for email They wanted to offer busy project managers a more productive way of staying on top of daily communications on-the-go Solution: BlackBerry Enterprise solution for email, calendar Results: • Decision-making from the Road: Project managers are able to make time-sensitive decisions because BlackBerry devices improve their response time and keep projects on time and on budget • Improved Productivity: Relying on BlackBerry devices saves up to three hours a day that was once needed to catch up on communications at the end of day • Reduced Need for Laptops: Ridding themselves of laptops has made traveling less tiring and far less stressful Success Story: Construction vertical “ With my BlackBerry device, I can respond to the email immediately whether I’m at an airport or on the side of the road. It makes me work smarter, not harder.” Diana Blocherer Project Manager |
  • Straight from the customer
    • Challenges:
    • Running a small, family business means being instantly accessible to clients and being able to quickly resolve their problems
    • Company Vice President, Joe Jones, found his cell phone was not enough to manage his clients’ needs and laptops required access to Wi-Fi® hotspots or network connections
    • Jones and his business partner, his father, decided they needed to communicate by email to answer clients on-the-spot and offer the appearance of never being offline
    • Solution:
    • BlackBerry Internet Service
    • Results:
    • Better Customer Service: Small business appears to never be out of touch and always fully attentive to their clients’ needs
    • Production keeps flowing, even when people are out of the office or don’t have laptops with them
    • Improved Productivity: Company leaders save two hours per day by being able to manage their time better and prioritize responses
    Success Story: Multi Media – Professional Services “ I’d say it’s saving me two hours a day in time and helps me balance my work with my personal life, because it’s more efficient to send an email than spend 30 minutes on the phone,” Joe Jones Vice President |