The Future of Enterprise Mobility: Predictions for 2014

8,717 views

Published on

From wearable devices to the growth of managed mobility services (MMS), 2014 will bring many changes for enterprise mobility. By knowing what to expect, your organization will be able to take advantage of the productivity gains and competitive differentiation that mobile technology offers. We’ll discuss:

- Wearable devices
- Security challenges
- Competition in the MDM market
- The importance of managed mobility services (MMS)
- Operating system features
- Cloud adoption
- Brand loyalty

Published in: Technology
2 Comments
14 Likes
Statistics
Notes
No Downloads
Views
Total views
8,717
On SlideShare
0
From Embeds
0
Number of Embeds
55
Actions
Shares
0
Downloads
394
Comments
2
Likes
14
Embeds 0
No embeds

No notes for slide

The Future of Enterprise Mobility: Predictions for 2014

  1. 1. The Future of Enterprise Mobility: Predictions for 2014
  2. 2. Introduction: 2014 predictions slide deck Introduction Enterprise mobility is a rapidly evolving area of technology, requiring corporate IT departments to move at a faster pace than they were accustomed to in previous eras. According to a recent survey, 72 percent of IT executive respondents plan to spend more than 20 percent of their 2014 budget on mobility.
  3. 3. Introduction: 2014 predictions slide deck Mobile technology offers enticing productivity gains and competitive differentiation, yet it continues to erode the traditional top-down model of enterprise IT control. In 2014, companies will continue to face the challenges introduced by userdriven adoption of new hardware, apps, and cloud services. They will need to solve dynamic security and management challenges in order to offer enhanced productivity, collaboration, and capabilities to their employees.
  4. 4. Introduction: 2014 predictions slide deck While 2013 has been an exciting and eventful year in enterprise mobility, 2014 will bring even more change.
  5. 5. Prediction 1: Wearable computing takes off
  6. 6. Prediction 1: Wearable computing takes off Until recently, wearable computing devices such as smart watches and head-mounted displays were seen more often in spy and sci-fi movies than the real world. Today, Galaxy Gear is a reality, iWatch rumors abound, and Google is rolling out its head-mounted Glass product to the general market in 2014. 6
  7. 7. Prediction 1: Wearable computing takes off Today’s wearable computers are largely targeted at consumers, but it’s likely that the market for business-focused wearables will grow. It’s reasonable to expect that employees will want to use their personal wearables for work just as they did with consumer-focused mobile devices—but this time, businesses should see it coming. 7
  8. 8. Prediction 1: Wearable computing takes off Manufacturers are doing their best to align wearables with their overall technology portfolios. One strategy is to pair or bundle wearable devices with smartphones. For example, Samsung has announced the release of Samsung Galaxy Gear, a smart watch that pairs with Galaxy smartphones. 8
  9. 9. Prediction 1: Wearable computing takes off With Samsung now having the largest global market share in mobile hardware, this could propel them ahead in the wearables market. Overall, wearables will become another way for the largest technology companies to increase user adoption of their platforms, services, and devices. 9
  10. 10. Prediction 1: Wearable computing takes off Industry specific scenarios drive wearable computer adoption On the surface, smart watches and head-mounted displays may seem like Silicon Valley extravagances that lack the fundamental utility of a smartphone. However, in addition to giving information workers faster access to the data already on their smartphones, wearable computers will be increasingly adopted in industry-specific scenarios. 10
  11. 11. Prediction 1: Wearable computing takes off For example, look at Motorola’s image of the connected police officer. While few workers will be this wired any time soon, it demonstrates the range of applications for the technology. One area of innovation will be devices that provide real-time information to people who need to keep their hands free for manual tasks, from repair techs to medical professionals to warehouse workers. 11
  12. 12. Prediction 1: Wearable computing takes off Wearable computers may also be used to track personnel, enabling companies to enforce breaks, reduce accident risk, and optimize routes. Another potential application is the use of biometric monitors to reduce health insurance risk. 12
  13. 13. Prediction 1: Wearable computing takes off Wearables present unique business challenges Businesses already face the challenge of managing iOS, Android, Windows, and legacy mobile devices. Now add to that mix the wide range of wearable computer operating systems and platforms, and the fact that many wearables are ultra-low-power embedded devices that don’t support standard security software. 13
  14. 14. Prediction 1: Wearable computing takes off Changes in user behavior due to wearable computers could be even more significant. A head-mounted display, for example, could accidentally record and transmit sensitive information. Privacy issues will also make a formal entrance. 14
  15. 15. Prediction 1: Wearable computing takes off Court cases about businesses’ rights to access employees’ personal data may increase, and the stakes will be higher when “personal data” means capturing one’s physical movements in detail. In 2014, organizations should begin to define clear policies concerning privacy and the appropriate use of wearable computers. 15
  16. 16. Prediction 2: Security & compliance challenges continue to grow
  17. 17. Prediction 2: Security and compliance challenges continue to grow Not too long ago, most employees had a single desktop PC that was physically connected to a corporate network. Today, many employees access these networks on multiple devices, often over public Wi-Fi networks. Mobile devices introduce new operating systems, security models, and threat patterns. 17
  18. 18. Prediction 2: Security and compliance challenges continue to grow While device-focused attacks are still rare compared to the PC world, they are on the rise, according to CSO Online. Some devices tend to be targeted more than others—a lot more according to a report by Kaspersky Lab, which claims that 99 percent of mobile malware targets Android devices. 18
  19. 19. Prediction 2: Security and compliance challenges continue to grow Security researchers and, unfortunately, cybercriminals will continue to find innovative ways to compromise mobile systems, such as the SIM card exploit revealed earlier this year. It is possible that we will see major mobile security incidents make headlines in 2014, and there will be many more that are never made public. 19
  20. 20. Prediction 2: Security and compliance challenges continue to grow The revelations about the degree to which US government agencies have access to everyday communications may also lead companies to look for ways to control access to information on mobile devices. Companies can no longer assume that even the largest IT vendors will keep their data private. 20
  21. 21. Prediction 2: Security and compliance challenges continue to grow Users remain the key to security User behavior will continue to be the source of most security issues. Of the top 10 mobile security risks mentioned by the European Union Agency for Network and Information Security, most can be attributed to a lack of user awareness and education. The risks include data leakage due to device loss or theft, unintentional disclosure, malware, and network spoofing. 21
  22. 22. Prediction 2: Security and compliance challenges continue to grow Companies that want to successfully minimize security risks in 2014 will include user engagement and education in their efforts. 22
  23. 23. Prediction 2: Security and compliance challenges continue to grow A growing number of organizations already use technological solutions to confront user-created security issues. For example, data loss prevention (DLP) technology attempts to reduce unintended data leaks by detecting sensitive data in email messages and other communications. As mobile usage grows, companies will evaluate DLP and similar solutions based on their ability to reduce risk on mobile platforms. 23
  24. 24. Prediction 3: Competition drives rapid changes in the MDM market
  25. 25. Prediction 3: Competition drives rapid changes in the MDM market The mobile device management (MDM) market currently has more than 100 companies competing for a piece of an increasingly commoditized business, meaning some consolidation is likely. There are now fewer viable mobile platforms than there were a year ago. The remaining players all provide robust management APIs, which will obligate MDM providers to offer more than basic hardware management services. 25
  26. 26. Prediction 3: Competition drives rapid changes in the MDM market MDM providers will increasingly differentiate themselves with advanced and innovative solutions. Examples include mobile risk management services, enhanced cloud-based device management interfaces, unified corporate app stores, and sophisticated user self-service portals. The goal of MDM will shift from providing fundamental hardware controls to helping increase mobility return on investment (ROI). 26
  27. 27. Prediction 3: Competition drives rapid changes in the MDM market Mind the apps (and the content) If employees bring multiple devices to work, an endpoint-based management strategy becomes less efficient than a user-based approach. Employees in bring-your-own- device (BYOD) scenarios mix personal and business content on their devices and are hesitant to hand over full control to IT. 27
  28. 28. Prediction 3: Competition drives rapid changes in the MDM market Additionally, mobile devices are designed to integrate cloud storage and content sharing services. Enterprises face a choice. They can give employees robust enterprise content management tools that work with mobile devices, or they can look for ways to manage employees’ use of public cloud services without diminishing productivity or invading privacy. 28
  29. 29. Prediction 3: Competition drives rapid changes in the MDM market Because BYOD blurs the boundaries between personal and business use, companies will continue to push MDM boundaries by delivering solutions for mobile application management (MAM) and mobile content management (MCM). 29
  30. 30. Prediction 3: Competition drives rapid changes in the MDM market MAM will enable wider adoption of controls at the application layer by supplementing hardware management with better ways to manage application access and separate personal and corporate data. As MAM matures, businesses will be better able to support BYOD and offer employees more freedom while maintaining company security and manageability. 30
  31. 31. Prediction 3: Competition drives rapid changes in the MDM market Side by side with MAM services, more companies will adopt MCM strategies. MCM typically aims to provide secure, controlled mobile access to corporate resources so that employees don’t rely on consumer-oriented content sharing platforms. For more insights into how MDM is changing, download the Enterprise Mobile white paper “Beyond MDM.” 31
  32. 32. Prediction 4: Managed mobility services grow increasingly important to business success
  33. 33. Prediction 4: Managed mobility services grow increasingly important to business success As businesses continue to adopt mobile technologies across their operations, they find it harder to manage and support mobile devices and services globally in ways that deliver the highest ROI. Respondents to a study by the Enterprise Mobility Exchange highlight challenges ranging from “aligning mobile strategy with the wider business” to “implementation challenges of ensuring technologies communicate with each other.” 33
  34. 34. Prediction 4: Managed mobility services grow increasingly important to business success How will these businesses provide best-in-class mobility support to their employees? Increasingly, they will take advantage of managed mobility services (MMS), a term recently coined by analysts to describe companies that facilitate, advise, and directly assist businesses with their mobility needs. 34
  35. 35. Prediction 4: Managed mobility services grow increasingly important to business success Done properly, MMS helps decision makers evolve from working in a reactive mode toward forming actionable plans that are aligned with long-term strategy. 35
  36. 36. Prediction 4: Managed mobility services grow increasingly important to business success MMS makes an impact in 2014 MMS is a growing market that will continue to increase the value it offers to customers in 2014. 36
  37. 37. Prediction 4: Managed mobility services grow increasingly important to business success By choosing the right MMS provider, companies will be able to take advantage of offerings such as: • • • • • • Enterprise mobility planning—Objective evaluation of key issues in mobility relevant to a company’s needs. Mobile application development—Platform-agnostic services that help companies design, develop, deploy, and manage high-quality apps. Enterprise mobility deployment—Streamlined acquisition and device deployment across multiple mobile operating system platforms. MDM—Evaluation, implementation, and administration of MDM, MAM, and MCM solutions. Mobile workforce support—Training and support to extend the IT help desk and minimize downtime. Mobility monitoring intelligence and analytics—Standardized usage monitoring, hardware replacement, and expense management to contain costs. 37
  38. 38. Prediction 5: Operating system features proliferate
  39. 39. Prediction 5: Operating system features proliferate As with the PC market, one of the key dynamics in mobile technology is between third-party applications and services and those offered by original equipment manufacturers (OEMs). Just as Microsoft began offering a built-in hypervisor as part of Windows Server, mobile operating system (OS) vendors are rapidly innovating to boost their advantages against competitors. 39
  40. 40. Prediction 5: Operating system features proliferate Mobile technology companies are increasingly aligning their mobile offerings with other services they provide. For example, Google Android 4.4 (KitKat) continues the trend of deeper integration with Google+, Google Now, and other Google services. Apple, Amazon, and Microsoft are doing the same. Some of this is driven by consumerization of IT, but it also demonstrates that mobile players see services as critical to their competitive strategy. 40
  41. 41. Prediction 5: Operating system features proliferate How businesses handle these developments remains to be seen. Many companies have significant investment in Microsoft technologies, which could give the Microsoft mobile solution set an advantage in the business world. 41
  42. 42. Prediction 5: Operating system features proliferate One focus is the growing need to separate business and personal data, which once required custom third-party solutions to implement. Now, Apple offers data segregation as a platform-level feature with iOS 7, and LG and Samsung provide it as part of their enterprise security offerings (GATE and Knox, respectively). 42
  43. 43. Prediction 5: Operating system features proliferate This growing trend is good for businesses, as it is part of the overall push by device makers to improve their enterprise capabilities and find revenue streams outside the increasingly saturated consumer market. 43
  44. 44. Prediction 5: Operating system features proliferate New features need to be secured and managed While mobile platforms increasingly include business-friendly features such as data segregation, data protection, and single sign on, the market is still clearly driven by consumer preferences. 44
  45. 45. Prediction 5: Operating system features proliferate Just as BYOD shifted corporate security strategies by bringing Dropbox and other sharing services inside the corporate firewall, consumer device features will continue to create management and security challenges for businesses. 45
  46. 46. Prediction 5: Operating system features proliferate One writer predicts that Android will feature universal messaging, real-time location tracking, enhanced payments services, and other features by 2020. All of these have potential policy, security, and management implications for businesses as employees connect Android devices to the corporate network. 46
  47. 47. Prediction 6: Mobile users drive cloud adoption
  48. 48. Prediction 6: Mobile users drive cloud adoption Cloud computing has generated its fair share of hype, but it remains a growing phenomenon in the enterprise. While cloud vendors often cite cost savings and scalability as key advantages of adopting their solutions, growth in cloud services will continue to be driven largely by demand from mobile users. 48
  49. 49. Prediction 6: Mobile users drive cloud adoption Enterprise cloud storage vendor Box, for example, has grown rapidly not because companies are divesting themselves of local storage for cost reasons, but because mobile users want an easy way to share and access files. 49
  50. 50. Prediction 6: Mobile users drive cloud adoption Providers of cloud services and apps will aggressively roll out new and powerful features to appeal to mobile business users. They will also enhance the consistency of the user experience across major device platforms. 50
  51. 51. Prediction 6: Mobile users drive cloud adoption Gartner recently predicted that the market for cloud-based security-as-a- service will continue to grow. Innovations in this area will increasingly provide new ways for companies to authenticate users and secure data and networks across onpremises and cloud-based deployments. These developments may increase the utility of cloud services for enterprise mobile use. 51
  52. 52. Prediction 7: Mobile titans jockey for position
  53. 53. Prediction 7: Mobile titans jockey for position What do Palm, Nokia, and BlackBerry (formerly known as Research in Motion) have in common? They were all vast, successful, highly profitable enterprises that defined the mobile technology landscape over the past decade. And all were (or are in the process of being) sold for a small fraction of their peak value. 53
  54. 54. Prediction 7: Mobile titans jockey for position When the divide between business and consumer technology was wider, vendors could count on winning market share by appealing to business decision makers with enterprise-friendly features. 54
  55. 55. Prediction 7: Mobile titans jockey for position In the mobile space today, consumers drive adoption and businesses play catch up. The remaining players are businesses that have succeeded in building more than mobile devices. They have created strong brands and rich ecosystems that keep fickle customers loyal. 55
  56. 56. Prediction 7: Mobile titans jockey for position Competition drives innovation Amazon, Apple, Google, Microsoft, and Samsung will continue battling for dominance in the mobile space. Competition will deliver continued innovations in hardware, user experiences, cloud services, apps, and content. Some of these innovations will be a boon to enterprise, while others will create challenges. 56
  57. 57. Prediction 7: Mobile titans jockey for position Although consumer preferences still drive mobile technology development, manufacturers are increasingly recognizing enterprise needs. In any case, while mobile vendors may seem to have secured positions in the mobile market, their strategic wiggle room is shrinking and there may be further consolidation in the not-too-distant future. 57
  58. 58. Conclusion: 2014 predictions slide deck Conclusion Mobile is a moving target—steady your aim. In such a fast-moving market, it is challenging to predict how things will look next quarter, let alone next year. One thing is certain: enterprises will continue to adopt mobile technology at a rapid pace. They will need to keep evolving their approach to security, compliance, management, and deployment of mobile devices, services, and apps to maintain ROI and competitive advantage.
  59. 59. Conclusion: 2014 predictions slide deck Enterprise Mobile is well-positioned to help organizations achieve their mobility goals with a holistic approach to planning, implementing, and managing mobility environments. Through our comprehensive portfolio of services, we can simplify your company’s transition to enterprise mobility today and help you get the most from tomorrow’s mobile technology innovations. For more information, visit www.enterprisemobile.com or contact info@enterprisemobile.com. Or follow us online: / / / / 59

×