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UX User Experience | Gareth Dunlop | Fathom
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UX User Experience | Gareth Dunlop | Fathom

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Enterprise Ireland - eMarketing Event - Athlone- March 2014

Enterprise Ireland - eMarketing Event - Athlone- March 2014

Published in: Marketing

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  • 1. User Experience Gareth Dunlop 27.3.2014
  • 2. Gareth Dunlop Founder & CEO Fathom_ 028 9099 2992 gareth@fathom.pro www.fathom.pro
  • 3. 1. Briefly about Fathom
  • 4. We are a user experience consultancy who work with organisations and agencies to improve online performance. We help our customers build exceptional online experiences for their customers using analytics, direct user feedback and established design best practice. Briefly about Fathom
  • 5. 2. Living in an experience- driven world
  • 6. 3. UX principles
  • 7. 3.1 Getting all the information
  • 8. 3.2 A focus on the users view of the world
  • 9. “If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.” Albert Einstein
  • 10. 3.3 The pursuit of evidence
  • 11. 3.4 Outward looking process
  • 12. 3.5 Understanding core tasks
  • 13. a task focussed approach to design
  • 14. Half home page dedicated to top task Other top tasks just one click away
  • 15. Home page top tasks
  • 16. Home page top tasks
  • 17. Home page top tasks
  • 18. Home page top tasks
  • 19. how we view our websites
  • 20. how our customers view our websites
  • 21. how our customers view our websites
  • 22. 3.6 Valuing content
  • 23. 4. UX in action
  • 24. the children the children will someone please think about the children! the customer the customer will someone please think about the customer! the user the user will someone please think about the user! the reader the reader will someone please think about the reader!
  • 25. Gareth Dunlop Founder & CEO Fathom_ 028 9099 2992 gareth@fathom.pro www.fathom.pro