The 7 principles of digital business strategy | Niall McKeown - iONOLOGY

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Enterprise Ireland - eMarketing Event - Kilkenny - June 2014

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The 7 principles of digital business strategy | Niall McKeown - iONOLOGY

  1. 1. Niall McKeown @niallmckeown iONOLOGY 7 Principles of Digital Business Strategy
  2. 2. Attribution-NonCommercial-NoDerivatives 4.0 International iONOLOGY
  3. 3. Customer focused Mirrors what the business does Customer co-create Digital Business Doing Digital Transforming business culture and practice Merging of technology and marketing The Management Gives Pointers & Encouragement Strive for “likes” Push harder when times get tougher Use Modern Digital Strategy Frameworks Data Driven Ability to Pivot © All Rights Reserved iON Technologies Ltd. Creates market disruption
  4. 4. iONOLOGY Digital Business Transformation Digital DNA! (Culture) Digital Business Strategy Agile Innovation Digital Capabilities! (Education) Tactical Response
  5. 5. Engine of Growth 5. Position 6. Engine of Growth Exclusive Niche ! or limited Audience Mass MarketMainstream Warm! (Comforted) Mild! (Informed) Cold 
 (Rational) Customer 
 Volume How Customer Perceives 
 Your Business 6 5 7 3 1 2 4 8 PrimeAuthority AttentionAdvocacy All Media Bought MediaOwned Media Earned Media Hot! (Passionate) © All Rights Reserved iON Technologies Ltd. Cash Innovation
  6. 6. 100% Growth In 12 Months Didn’t Change What they Do!
  7. 7. Niall McKeown @niallmckeown www.ionology.com iONOLOGY 7 Principles of Digital Business Strategy

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