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The 7 principles of digital business strategy | Niall McKeown - iONOLOGY
 

The 7 principles of digital business strategy | Niall McKeown - iONOLOGY

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Enterprise Ireland - eMarketing Event - Kilkenny - June 2014

Enterprise Ireland - eMarketing Event - Kilkenny - June 2014

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    The 7 principles of digital business strategy | Niall McKeown - iONOLOGY The 7 principles of digital business strategy | Niall McKeown - iONOLOGY Presentation Transcript

    • Niall McKeown @niallmckeown iONOLOGY 7 Principles of Digital Business Strategy
    • Attribution-NonCommercial-NoDerivatives 4.0 International iONOLOGY
    • Customer focused Mirrors what the business does Customer co-create Digital Business Doing Digital Transforming business culture and practice Merging of technology and marketing The Management Gives Pointers & Encouragement Strive for “likes” Push harder when times get tougher Use Modern Digital Strategy Frameworks Data Driven Ability to Pivot © All Rights Reserved iON Technologies Ltd. Creates market disruption
    • iONOLOGY Digital Business Transformation Digital DNA! (Culture) Digital Business Strategy Agile Innovation Digital Capabilities! (Education) Tactical Response
    • Engine of Growth 5. Position 6. Engine of Growth Exclusive Niche ! or limited Audience Mass MarketMainstream Warm! (Comforted) Mild! (Informed) Cold 
 (Rational) Customer 
 Volume How Customer Perceives 
 Your Business 6 5 7 3 1 2 4 8 PrimeAuthority AttentionAdvocacy All Media Bought MediaOwned Media Earned Media Hot! (Passionate) © All Rights Reserved iON Technologies Ltd. Cash Innovation
    • 100% Growth In 12 Months Didn’t Change What they Do!
    • Niall McKeown @niallmckeown www.ionology.com iONOLOGY 7 Principles of Digital Business Strategy