Social Media Mashup | Conor Lynch

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eMarketing Event - Portlaoise July 2012

eMarketing Event - Portlaoise July 2012

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  • 1. SOCIAL MEDIA B2B MASHUP Conor LynchSocialMedia.ie June 2012 ©
  • 2. AGENDA Introduction Social Media Tools Blogging Twitter Facebook LinkedIn YouTube Q&ASocialMedia.ie June 2012 ©
  • 3. SPEAKER PROFILE #Founder of SocialMedia.ie, BOSS Metrics & connector.TV #Multi-award winning digital marketer #14 years online marketing experience #5 years social media experience #Launched RaboDirect & 30+ web sites #Honours Marketing Degree & Post Grad.SocialMedia.ie June 2012 ©
  • 4. FREE EBOOKS Free eBook – team@socialmedia.ie Twitter – @socialmedia_ie Hashtag - #EIsocialmediaSocialMedia.ie June 2012 ©
  • 5. FREE TRIAL OF SOCIAL MEDIA SOFTWARE The SocialMedia.ie team are launching BOSS Metrics which is a Social Media Analytics tool Get your FREE trial on BOSSmetrics.comSocialMedia.ie June 2012 ©
  • 6. Social Media IntroSocialMedia.ie June 2012 ©
  • 7. SOCIAL MEDIA REVOLUTIONSocialMedia.ie June 2012 ©
  • 8. SOCIAL MEDIA Social media is about people having online & offline conversations utilising user-generated content (UGC). Social media is online social interaction using computers & mobile phones to turn person to person communication into interactive open dialogues. Social media can take many different forms, including social networks, internet forums, blogs, micro-blogs, wikis, podcasts, digital photos & videos, customer ratings, social bookmarking & games etc.SocialMedia.ie June 2012 ©
  • 9. SocialMedia.ie June 2012 ©
  • 10. SOCIAL MEDIA TOOLS Monitoring Measuring ManagingSocialMedia.ie June 2012 ©
  • 11. PICKING MONITORING TOOLS Engagement or research? In-house or out-sourced? Sentiment analysis? Influencer analysis? Source targeting? Geographical targeting? Reporting requirements? Budget?SocialMedia.ie June 2012 ©
  • 12. WHY MONITOR SOCIAL MEDIA? Understanding customers Marketing campaigns Market research Product development Competitor analysis Brand popularity Market sentimentSocialMedia.ie June 2012 ©
  • 13. MONITORING INFLUENCE The Klout Score measures influence based on your ability to drive action. Every time you create content or engage you influence others. Peer Index separates “popularity” and “authority” by ranking users on topics as well as the amount of friends and activity. Kred is measurable influence based on influence and outreach. SIM Score measures net sentiment for the brand and the industrySocialMedia.ie June 2012 ©
  • 14. SocialMedia.ie June 2012 ©
  • 15. KLOUT EXTENSIONSocialMedia.ie June 2012 ©
  • 16. COMMUNITIES / TRIBES Communities/Tribes are groups of people connected to one another, connected to an ideaSocialMedia.ie June 2012 ©
  • 17. BLOGGING • There are 175,680,249 identified blogs as of 3 November 2011. • Top blogging platforms are WordPress, Blogger, Tumblr, Movable Type and Posterous.SocialMedia.ie June 2012 ©
  • 18. WORDPRESS BLOGSSocialMedia.ie June 2012 ©
  • 19. SHAREABLE CONTENT www.qik.com - Mobile videos www.foursquare.com - Location www.twitter.com - Micro-blogging www.facebook.com - Personal profile www.youtube.com - Digital video www.linkedin.com - Professional profile www.slideshare.com - Presentations www.flickr.com - Digital photos www.scribd.com - DocumentsSocialMedia.ie June 2012 ©
  • 20. ESBI CORPORATE BLOGSocialMedia.ie June 2012 ©
  • 21. CONTENT SHARINGSocialMedia.ie June 2012 ©
  • 22. TWITTER • Approximately 200 million users • There are approximately 140 million tweets sent every day • 84% of marketers are using Twitter and 73% plan on increasing their activity (Stelzner, 2011).SocialMedia.ie June 2012 ©
  • 23. TWITTER Real Time communication via Web & mobile using max. 140 characters Send Tweets to your Followers or DM (Direct Messages) Use their @username, #Hashtags and shortened URLs (web addresses) and if they RT (Re-Tweet), maybe you will be Trending!SocialMedia.ie June 2012 ©
  • 24. HOOTSUITE DASHBOARDSocialMedia.ie June 2012 ©
  • 25. TWITTER ALERTSSocialMedia.ie June 2012 ©
  • 26. BLACKNIGHT SOLUTIONS Irish web hosting and co-location company which operates over 120,000 domains on their servers. Their Twitter account serves as a great channel for sales, marketing and customer service. Twitter-specific promotions traced using coupon codes to monitor interactions with their customers. They also use a blog, Facebook, Pinterest and LinkedIn. best Business Twitter Account at the Social Media Awards 2011. In Numbers: 11-50 employees 2,843 Facebook likes 8,891 Twitter FollowersSocialMedia.ie June 2012 ©
  • 27. FACEBOOK • Almost 1bn active users. • Average user has 130 friends. • Average user is connected to 80 community pages, groups and events. • 200 billion posts liked and commented on every day • Every month, more than 500 million people use an app on Facebook or experience Facebook Platform on other websites. • 92% of marketers are using Facebook and 75% plan on increasing their activity (Stelzner, 2011).SocialMedia.ie June 2012 ©
  • 28. FACEBOOK MARKETINGSocialMedia.ie June 2012 ©
  • 29. FANS & FRIENDS OF FANS • Friends of Fans can see the interaction between Friend and Brand in their Newsfeeds • Comscore‟s “Power of Like” report Facebook Fans were 418% more likely to visit Starbucks.com • Friends of fans were 230% more likely to visit Starbucks.comSocialMedia.ie June 2012 ©
  • 30. COMPETITIONSSocialMedia.ie June 2012 ©
  • 31. DINE AT THE DESK Dublin City BID is non-profit organisation providing additional cleaning services to businesses in the city centre. „Dine at the Desk‟ was a 2012 campaign designed to attract attention from media to restaurants participating in the Restaurant Week. Special menu dishes were delivered to newspaper and radio stations, which created a positive In Numbers: buzz around the event. BID used 17 - 21 employees Twitter & Facebook accounts to talk 2,770 Facebook likes (Dine in about participants, their offers and Dublin & Dublin City BID) dining experiences shared by media 1,244 Twitter Followers personalities. (Dublin City BID)SocialMedia.ie June 2012 ©
  • 32. STEELMASTER BUILDINGS Virginia-based company specialising in steel and metal pre-engineered buildings design. Facebook page to introduce their product-related features such as quotes, photos of finished assignments and their team at work. upload videos of buildings to illustrate the story behind each, including art studios, eco-friendly constructions and office buildings In Numbers: 26 to 50 employees 12,884 Facebook likes 1,158 Twitter Followers 282,916 views on YouTubeSocialMedia.ie June 2012 ©
  • 33. LINKEDIN • LinkedIn is the world‟s largest professional network with over 120 million members in 200 countries. • 700,000 Irish Accounts • LinkedIn manages your online professional profile, connects you to trusted business contacts and helps you exchange knowledge, ideas, and business opportunities with a global network of professionals. • 71% of marketers are using LinkedIn with 71% (B2B) and 51% (B2C) planning to increase their activity (Stelzner, 2011).SocialMedia.ie June 2012 ©
  • 34. 100% PROFILE Add a Quality Photo. Spend time on your Bio and Experience. Fill in your education. Get Client Recommendations.SocialMedia.ie June 2012 ©
  • 35. LINKEDIN COMPANIES • Make your Company easy to find. • Encourage Customers to Follow Your Company. • Announce new hires. • Showcase your products and services. • Add Video and photos. • Add your business location. • Showcase your latest blog posts. • Get Clients to recommend you. • Benefit from better analytics.SocialMedia.ie June 2012 ©
  • 36. LINKEDIN ADS Target your ad to individuals who match your exact criteria. Target your ads to a specific location. Set your PPC Budget. Only pay for clicks on your ad. linkedin.com/adsSocialMedia.ie June 2012 ©
  • 37. DIGITAL VIDEO 77% of marketers plan on increasing their use of YouTube and video marketing. (Stelzner, 2011)SocialMedia.ie June 2012 ©
  • 38. YOUTUBE * YouTube is 2nd most popular global search engine * YouTube has over 2 billion view per day * YouTube averages 15 mins viewing per personSocialMedia.ie June 2012 ©
  • 39. TALEO Taleo is Saas (Software as a Service) Talent Management based in California. Through its cloud-based platform, Taleo optimises recruiting, performance management, learning and compensation. Taleo has assisted over 5000 small and medium sized businesses since 2008. The company uses Facebook, SlideShare, YouTube to present their successful stories, introduce services and communicate with clients. 3,201 Facebook likes 5,448 Twitter Followers 62,546 views on YouTube Source: www.facebook.com/TaleoSocialMedia.ie June 2012 ©
  • 40. 10C‟s Strategy ModelSocialMedia.ie June 2012 ©
  • 41. SOCIALMEDIA.IE 10C‟SSocialMedia.ie June 2012 ©
  • 42. Questions & AnswersSocialMedia.ie June 2012 ©
  • 43. SOCIALMEDIA.ie SERVICESSocialMedia.ie June 2012 ©
  • 44. THANK YOU!SocialMedia.ie June 2012 ©