Re -Think Your Marketing | Ed Field | Digino |

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Enterprise Ireland eMarketing Event Dublin 25th October 2012

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Re -Think Your Marketing | Ed Field | Digino |

  1. 1. It’s time tore-think yourmarketing.
  2. 2. Your marketplaceYour competitors’marketplaceWho will win?
  3. 3. Those that put thecustomer at thecentre of theirbusiness.
  4. 4. Your business cannotachieve its potentialwithout excellentmarketing.Marketing in your sector isbeing transformed bytechnology.There is a simple, proven,methodology fordeveloping excellentmarketing.
  5. 5. Your business cannotachieve its potentialwithout excellentmarketing.Marketing in your sector isbeing transformed bytechnology.There is a simple, proven,methodology fordeveloping excellentmarketing.
  6. 6. Marketing is oneof 4 essentialelements inall businesses.
  7. 7. Marketing is oneof 4 essentialelements inall businesses.
  8. 8. What exactly is marketing?Determining needs you can bestsatisfy. Connecting with customerswho have those needs.
  9. 9. 4 elements of effective marketing Purpose: How can you make a difference? Position: Who has the most compelling need? Pitch: Clearly communicate how you can help. Activity: Get in front of those people.
  10. 10. Keenan
  11. 11. Crafting their story and their pitch.....
  12. 12. THE WHAT.......
  13. 13. THE HOOK...... The hook? Same feed. More profit.
  14. 14. Seth Godin
  15. 15. Is the customer at the centre?No!Because…Marketing is misunderstood,undervalued, poorly executed.
  16. 16. Profit led?Haphazard approach?Marketing teaching?National psyche?
  17. 17. Have the Capability…Creative, storytellers,helpful by nature, smartsHave the Companies...Passion, expertise,excellence
  18. 18. Chieftain FabricsBe in the mind of our customer and re-think and re-craft our communicationsfrom that standpoint.
  19. 19. Your business cannotachieve its potentialwithout excellentmarketing.
  20. 20. Your business cannotachieve its potential withoutexcellent marketing.Marketing in your sector isbeen transformed bytechnology.There is a simple, proven,methodology for developingexcellent marketing.
  21. 21. Customer behaviouris changing.
  22. 22. Just a website & search marketing in UK.UK now a significant portion of our business.
  23. 23. Re-crafted how we pitched electric beds + used search marketing. Doubled direct sales.
  24. 24. Customer focused website + Highly targeted global search visibility.Sustained flow of high quality sales leads from web.
  25. 25. Social media development.Facebook now 2nd biggest source of visit to website.
  26. 26. Grew customer engagement with yummy foodie pics on Facebook.33,000 people viewed our Facebook competition!
  27. 27. One site that works on every deviceJust gone live. Results? Client too busy to talk to us!?!?
  28. 28. Relentless improvement of customers online booking experience. Significantly increased online sales.
  29. 29. Shift from bought media to owned media.Own your assets.Images, text, video, audio, widgetsOwn your media.Website, YouTube Channel, Twitter following, Blog, App, Email list
  30. 30. PRODUCTION FINANCEMarketing in your sector is Opportunity or threat?being transformed by Depends on your response.technology. MARKETING PEOPLE
  31. 31. Your business cannot achieveits potential without excellentmarketing.Marketing in your sector isbeen transformed bytechnology.There is a simple, proven,methodology for developingexcellent marketing.
  32. 32. There is a simple, proven, methodologyfor developing excellent marketing.1. Research2. Purpose3. Position4. Proposition THE WAY.5. Marketing strategy6. Marketing plan7. Raw materials8. Communication channels9. Tactics Tactics before strategy? The noise before defeat! SunTzu 600BC
  33. 33. Virtual Access
  34. 34. iSimply Connect
  35. 35. Your marketplaceYour competitors’marketplaceWho will win?
  36. 36. Those that put thecustomer at thecentre of theirbusiness.
  37. 37. Your business cannot achieveits potential without excellentmarketing.Marketing in your sector isbeen transformed bytechnology.There is a simple, proven,methodology for developingexcellent marketing.
  38. 38. 1. Research2. Purpose3. Position Follow4. Proposition5. Marketing strategy THE WAY6. Marketing plan7.8. Raw materials Communication channels for…..9. Tactics
  39. 39. Success.

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