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Re -Think Your Marketing | Ed Field | Digino |
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Re -Think Your Marketing | Ed Field | Digino |

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Enterprise Ireland eMarketing Event Dublin 25th October 2012

Enterprise Ireland eMarketing Event Dublin 25th October 2012

Published in: Business

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  • 1. It’s time tore-think yourmarketing.
  • 2. Your marketplaceYour competitors’marketplaceWho will win?
  • 3. Those that put thecustomer at thecentre of theirbusiness.
  • 4. Your business cannotachieve its potentialwithout excellentmarketing.Marketing in your sector isbeing transformed bytechnology.There is a simple, proven,methodology fordeveloping excellentmarketing.
  • 5. Your business cannotachieve its potentialwithout excellentmarketing.Marketing in your sector isbeing transformed bytechnology.There is a simple, proven,methodology fordeveloping excellentmarketing.
  • 6. Marketing is oneof 4 essentialelements inall businesses.
  • 7. Marketing is oneof 4 essentialelements inall businesses.
  • 8. What exactly is marketing?Determining needs you can bestsatisfy. Connecting with customerswho have those needs.
  • 9. 4 elements of effective marketing Purpose: How can you make a difference? Position: Who has the most compelling need? Pitch: Clearly communicate how you can help. Activity: Get in front of those people.
  • 10. Keenan
  • 11. Crafting their story and their pitch.....
  • 12. THE WHAT.......
  • 13. THE HOOK...... The hook? Same feed. More profit.
  • 14. Seth Godin
  • 15. Is the customer at the centre?No!Because…Marketing is misunderstood,undervalued, poorly executed.
  • 16. Profit led?Haphazard approach?Marketing teaching?National psyche?
  • 17. Have the Capability…Creative, storytellers,helpful by nature, smartsHave the Companies...Passion, expertise,excellence
  • 18. Chieftain FabricsBe in the mind of our customer and re-think and re-craft our communicationsfrom that standpoint.
  • 19. Your business cannotachieve its potentialwithout excellentmarketing.
  • 20. Your business cannotachieve its potential withoutexcellent marketing.Marketing in your sector isbeen transformed bytechnology.There is a simple, proven,methodology for developingexcellent marketing.
  • 21. Customer behaviouris changing.
  • 22. Just a website & search marketing in UK.UK now a significant portion of our business.
  • 23. Re-crafted how we pitched electric beds + used search marketing. Doubled direct sales.
  • 24. Customer focused website + Highly targeted global search visibility.Sustained flow of high quality sales leads from web.
  • 25. Social media development.Facebook now 2nd biggest source of visit to website.
  • 26. Grew customer engagement with yummy foodie pics on Facebook.33,000 people viewed our Facebook competition!
  • 27. One site that works on every deviceJust gone live. Results? Client too busy to talk to us!?!?
  • 28. Relentless improvement of customers online booking experience. Significantly increased online sales.
  • 29. Shift from bought media to owned media.Own your assets.Images, text, video, audio, widgetsOwn your media.Website, YouTube Channel, Twitter following, Blog, App, Email list
  • 30. PRODUCTION FINANCEMarketing in your sector is Opportunity or threat?being transformed by Depends on your response.technology. MARKETING PEOPLE
  • 31. Your business cannot achieveits potential without excellentmarketing.Marketing in your sector isbeen transformed bytechnology.There is a simple, proven,methodology for developingexcellent marketing.
  • 32. There is a simple, proven, methodologyfor developing excellent marketing.1. Research2. Purpose3. Position4. Proposition THE WAY.5. Marketing strategy6. Marketing plan7. Raw materials8. Communication channels9. Tactics Tactics before strategy? The noise before defeat! SunTzu 600BC
  • 33. Virtual Access
  • 34. iSimply Connect
  • 35. Your marketplaceYour competitors’marketplaceWho will win?
  • 36. Those that put thecustomer at thecentre of theirbusiness.
  • 37. Your business cannot achieveits potential without excellentmarketing.Marketing in your sector isbeen transformed bytechnology.There is a simple, proven,methodology for developingexcellent marketing.
  • 38. 1. Research2. Purpose3. Position Follow4. Proposition5. Marketing strategy THE WAY6. Marketing plan7.8. Raw materials Communication channels for…..9. Tactics
  • 39. Success.