Re -Think Your Marketing | Ed Field | Digino |
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Re -Think Your Marketing | Ed Field | Digino |

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Enterprise Ireland eMarketing Event Dublin 25th October 2012

Enterprise Ireland eMarketing Event Dublin 25th October 2012

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    Re -Think Your Marketing | Ed Field | Digino | Re -Think Your Marketing | Ed Field | Digino | Presentation Transcript

    • It’s time tore-think yourmarketing.
    • Your marketplaceYour competitors’marketplaceWho will win?
    • Those that put thecustomer at thecentre of theirbusiness.
    • Your business cannotachieve its potentialwithout excellentmarketing.Marketing in your sector isbeing transformed bytechnology.There is a simple, proven,methodology fordeveloping excellentmarketing.
    • Your business cannotachieve its potentialwithout excellentmarketing.Marketing in your sector isbeing transformed bytechnology.There is a simple, proven,methodology fordeveloping excellentmarketing.
    • Marketing is oneof 4 essentialelements inall businesses.
    • Marketing is oneof 4 essentialelements inall businesses.
    • What exactly is marketing?Determining needs you can bestsatisfy. Connecting with customerswho have those needs.
    • 4 elements of effective marketing Purpose: How can you make a difference? Position: Who has the most compelling need? Pitch: Clearly communicate how you can help. Activity: Get in front of those people.
    • Keenan
    • Crafting their story and their pitch.....
    • THE WHAT.......
    • THE HOOK...... The hook? Same feed. More profit.
    • Seth Godin
    • Is the customer at the centre?No!Because…Marketing is misunderstood,undervalued, poorly executed.
    • Profit led?Haphazard approach?Marketing teaching?National psyche?
    • Have the Capability…Creative, storytellers,helpful by nature, smartsHave the Companies...Passion, expertise,excellence
    • Chieftain FabricsBe in the mind of our customer and re-think and re-craft our communicationsfrom that standpoint.
    • Your business cannotachieve its potentialwithout excellentmarketing.
    • Your business cannotachieve its potential withoutexcellent marketing.Marketing in your sector isbeen transformed bytechnology.There is a simple, proven,methodology for developingexcellent marketing.
    • Customer behaviouris changing.
    • Just a website & search marketing in UK.UK now a significant portion of our business.
    • Re-crafted how we pitched electric beds + used search marketing. Doubled direct sales.
    • Customer focused website + Highly targeted global search visibility.Sustained flow of high quality sales leads from web.
    • Social media development.Facebook now 2nd biggest source of visit to website.
    • Grew customer engagement with yummy foodie pics on Facebook.33,000 people viewed our Facebook competition!
    • One site that works on every deviceJust gone live. Results? Client too busy to talk to us!?!?
    • Relentless improvement of customers online booking experience. Significantly increased online sales.
    • Shift from bought media to owned media.Own your assets.Images, text, video, audio, widgetsOwn your media.Website, YouTube Channel, Twitter following, Blog, App, Email list
    • PRODUCTION FINANCEMarketing in your sector is Opportunity or threat?being transformed by Depends on your response.technology. MARKETING PEOPLE
    • Your business cannot achieveits potential without excellentmarketing.Marketing in your sector isbeen transformed bytechnology.There is a simple, proven,methodology for developingexcellent marketing.
    • There is a simple, proven, methodologyfor developing excellent marketing.1. Research2. Purpose3. Position4. Proposition THE WAY.5. Marketing strategy6. Marketing plan7. Raw materials8. Communication channels9. Tactics Tactics before strategy? The noise before defeat! SunTzu 600BC
    • Virtual Access
    • iSimply Connect
    • Your marketplaceYour competitors’marketplaceWho will win?
    • Those that put thecustomer at thecentre of theirbusiness.
    • Your business cannot achieveits potential without excellentmarketing.Marketing in your sector isbeen transformed bytechnology.There is a simple, proven,methodology for developingexcellent marketing.
    • 1. Research2. Purpose3. Position Follow4. Proposition5. Marketing strategy THE WAY6. Marketing plan7.8. Raw materials Communication channels for…..9. Tactics
    • Success.