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Online + Offline = Bottom Line | Conor Lynch - Connector 360
 

Online + Offline = Bottom Line | Conor Lynch - Connector 360

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Enterprise Ireland - eMarketing Event - Galway - July 2013

Enterprise Ireland - eMarketing Event - Galway - July 2013

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    Online + Offline = Bottom Line | Conor Lynch - Connector 360 Online + Offline = Bottom Line | Conor Lynch - Connector 360 Presentation Transcript

    • CONOR  LYNCH  
    • ONLINE      +        OFFLINE              =        BOTTOM  LINE     + + + + = = = =
    • Strategy Tech & Content Media & Promotion PR / Digital PR Offline Activation Data & Analytics Target Consumers Digital Audits Events Experiences Retail 3.0 Influencers Connectors Tribes Shared Bought Owned Consumer Intelligence Competitor Reports Smart Insight Strategy Blogs Videos Apps
    • 1. STRATEGY SMART INSIGHT STRATEGY Strategy is a plan to obtain a goal based on the information at hand
    • TOP TIPS 1.  Specific, Measurable, Actionable, Realisic & Timely 2.  Conduct research to improve information at hand 3. Upskill team in digital, social & mobile
    • 30% 50%1 Billion
    • MOBILE WEB B2B TECH
    • eCOMMERCE
    • MOBILE MOURA
    • 2. STUDIO & CONTENT DIGITAL VIDEO BLOGS IMAGES
    • TOP TIPS 1.  Consider inbound marketing using great content 2. Create a calendar of events and content ideas 3. Create free mobile videos with apps like Qik.com 1 Bn
    • @social media_ie
    • ESB  CORPORATE  BLOG  
    • BOUGHT MEDIA 3. MEDIA & PROMOTION OWNED MEDIA SHARED MEDIA
    • TOP TIPS 1.  Optimise a mix of Bought, Owned & Shared Media 2. Run visual campaigns that grab attention 3. Map how to find your fragmented audience
    • NUI MAYNOOTH
    • SEEDING
    • INFLUENCERS 4. PR / DIGITAL PR TRIBES CONNECTORS
    • TOP TIPS 1.  Connect with journalists & connectors on Twitter 2. Build or join communities or Tribes 3. Set targets for media coverage
    • C2C KLOUT
    • GAME OF THRONES
    • EVENTS 5. OFFLINE ACTIVATION EXPERIENCES RETAIL 3.0
    • TOP TIPS 1.  Create online / offline events that drive business 2. Reach out to existing events and groups 3. Use conferences & seminars to drive online activity
    • TRIBES
    • RETAIL 3.0
    • O Boticario RETAIL 3.0
    • CONSUMER     INTELLIGENCE   6. DATA & ANALYTICS COMPETITOR   REPORTS   DIGITAL   AUDITS  
    • TOP TIPS 1.  Use all analytical data at your disposal 2. Benchmark performance against your competitors 3. Optimise constantly and Test Test Test!
    • CONSUMER INTELLIGENCE ALLIANZ GAA 2 Years
    • EUROCYCLES COMPETITOR REPORTS
    • FREE APP
    • WHAT WE DO
    • THANK YOU! conor@socialmedia.ie (01) 906 0006