CONOR	
  LYNCH	
  
ONLINE	
  	
  	
  +	
  	
  	
  	
  OFFLINE	
  	
  	
  	
  	
  	
  	
  =	
  	
  	
  	
  BOTTOM	
  LINE	
  	
  
+
+
+
+
=
=
...
Strategy
Tech &
Content
Media &
Promotion
PR /
Digital PR
Offline
Activation
Data &
Analytics
Target
Consumers
Digital
Aud...
1. STRATEGY
SMART INSIGHT STRATEGY
Strategy is a plan to obtain a goal based on the information at hand
TOP
TIPS
1.  Specific, Measurable, Actionable, Realisic & Timely
2.  Conduct research to improve information at hand
3. Up...
30%
50%1 Billion
MOBILE
WEB
B2B TECH
eCOMMERCE
MOBILE
MOURA
2. STUDIO & CONTENT
DIGITAL
VIDEO
BLOGS IMAGES
TOP
TIPS
1.  Consider inbound marketing using great content
2. Create a calendar of events and content ideas
3. Create fre...
@social
media_ie
ESB	
  CORPORATE	
  BLOG	
  
BOUGHT
MEDIA
3. MEDIA & PROMOTION
OWNED
MEDIA
SHARED
MEDIA
TOP
TIPS
1.  Optimise a mix of Bought, Owned & Shared Media
2. Run visual campaigns that grab attention
3. Map how to find...
NUI
MAYNOOTH
SEEDING
INFLUENCERS
4. PR / DIGITAL PR
TRIBES CONNECTORS
TOP
TIPS
1.  Connect with journalists & connectors on Twitter
2. Build or join communities or Tribes
3. Set targets for me...
C2C
KLOUT
GAME OF
THRONES
EVENTS
5. OFFLINE ACTIVATION
EXPERIENCES RETAIL
3.0
TOP
TIPS
1.  Create online / offline events that drive business
2. Reach out to existing events and groups
3. Use conferen...
TRIBES
RETAIL
3.0
O Boticario
RETAIL
3.0
CONSUMER	
  	
  
INTELLIGENCE	
  
6. DATA & ANALYTICS
COMPETITOR	
  
REPORTS	
  
DIGITAL	
  
AUDITS	
  
TOP
TIPS
1.  Use all analytical data at your disposal
2. Benchmark performance against your competitors
3. Optimise consta...
CONSUMER
INTELLIGENCE
ALLIANZ
GAA
2 Years
EUROCYCLES
COMPETITOR
REPORTS
FREE
APP
WHAT WE DO
THANK
YOU!
conor@socialmedia.ie
(01) 906 0006
Online + Offline = Bottom Line | Conor Lynch - Connector 360
Online + Offline = Bottom Line | Conor Lynch - Connector 360
Online + Offline = Bottom Line | Conor Lynch - Connector 360
Online + Offline = Bottom Line | Conor Lynch - Connector 360
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Online + Offline = Bottom Line | Conor Lynch - Connector 360

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Enterprise Ireland - eMarketing Event - Galway - July 2013

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Online + Offline = Bottom Line | Conor Lynch - Connector 360

  1. 1. CONOR  LYNCH  
  2. 2. ONLINE      +        OFFLINE              =        BOTTOM  LINE     + + + + = = = =
  3. 3. Strategy Tech & Content Media & Promotion PR / Digital PR Offline Activation Data & Analytics Target Consumers Digital Audits Events Experiences Retail 3.0 Influencers Connectors Tribes Shared Bought Owned Consumer Intelligence Competitor Reports Smart Insight Strategy Blogs Videos Apps
  4. 4. 1. STRATEGY SMART INSIGHT STRATEGY Strategy is a plan to obtain a goal based on the information at hand
  5. 5. TOP TIPS 1.  Specific, Measurable, Actionable, Realisic & Timely 2.  Conduct research to improve information at hand 3. Upskill team in digital, social & mobile
  6. 6. 30% 50%1 Billion
  7. 7. MOBILE WEB B2B TECH
  8. 8. eCOMMERCE
  9. 9. MOBILE MOURA
  10. 10. 2. STUDIO & CONTENT DIGITAL VIDEO BLOGS IMAGES
  11. 11. TOP TIPS 1.  Consider inbound marketing using great content 2. Create a calendar of events and content ideas 3. Create free mobile videos with apps like Qik.com 1 Bn
  12. 12. @social media_ie
  13. 13. ESB  CORPORATE  BLOG  
  14. 14. BOUGHT MEDIA 3. MEDIA & PROMOTION OWNED MEDIA SHARED MEDIA
  15. 15. TOP TIPS 1.  Optimise a mix of Bought, Owned & Shared Media 2. Run visual campaigns that grab attention 3. Map how to find your fragmented audience
  16. 16. NUI MAYNOOTH
  17. 17. SEEDING
  18. 18. INFLUENCERS 4. PR / DIGITAL PR TRIBES CONNECTORS
  19. 19. TOP TIPS 1.  Connect with journalists & connectors on Twitter 2. Build or join communities or Tribes 3. Set targets for media coverage
  20. 20. C2C KLOUT
  21. 21. GAME OF THRONES
  22. 22. EVENTS 5. OFFLINE ACTIVATION EXPERIENCES RETAIL 3.0
  23. 23. TOP TIPS 1.  Create online / offline events that drive business 2. Reach out to existing events and groups 3. Use conferences & seminars to drive online activity
  24. 24. TRIBES
  25. 25. RETAIL 3.0
  26. 26. O Boticario RETAIL 3.0
  27. 27. CONSUMER     INTELLIGENCE   6. DATA & ANALYTICS COMPETITOR   REPORTS   DIGITAL   AUDITS  
  28. 28. TOP TIPS 1.  Use all analytical data at your disposal 2. Benchmark performance against your competitors 3. Optimise constantly and Test Test Test!
  29. 29. CONSUMER INTELLIGENCE ALLIANZ GAA 2 Years
  30. 30. EUROCYCLES COMPETITOR REPORTS
  31. 31. FREE APP
  32. 32. WHAT WE DO
  33. 33. THANK YOU! conor@socialmedia.ie (01) 906 0006

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