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Localisation for international markets_Aileen_O_Toole






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    Localisation for international markets_Aileen_O_Toole Localisation for international markets_Aileen_O_Toole Presentation Transcript

    • Localisation for international markets Aileen O’Toole, Managing Director, AMAS Enterprise Ireland conference 21 October 2010 www.amas.ie www.amas.ie
    • Agenda • Introduction • Digital trends • Internet use • B2B marketing • Breaking into new markets • Going global • 10 tips on localising your web presence • Case studies • The takeaways www.amas.ie
    • A brief introduction…. Past • Co-founder, director, deputy editor: The Sunday Business Post Present • Managing Director, internet consultancy AMAS • Non-executive directorships • Business in the Community • Other NGOs • Campaign Director, Ideas Campaign www.amas.ie
    • About AMAS Consultancy which helps clients to exploit the internet. Retained by businesses and organisations to: • Plan • Evaluate • Manage • Market their online channels www.amas.ie
    • Online trends www.amas.ie
    • AMAS research and insights AMAS blog www.amas.ie/blog @AMASinternet www.amas.ie
    • Internet use www.amas.ie
    • New markets, opportunities www.amas.ie
    • Web 1.0 – online brochure www.amas.ie
    • Web 2.0 - digital portfolio Content sharing User-generated Your website(s) Blogs content Multiple channels to Email newsletters build brands, transact Social networks business Social bookmarks Syndication and manage reputations Search engine profile Extranet Mobile www.amas.ie
    • Going global - localising your web presence www.amas.ie
    • 1. Let the internet be your international shop window www.amas.ie
    • 2. Remember a website is not a strategy www.amas.ie Picture www.traveladventures.org,
    • 3. Create the right web structure www.amas.ie
    • 4. Remember one size does not fit all www.amas.ie
    • 5. Plan localisation requirements Translation Cultural Imagery Logistics Technology Payments Customer service Campaigns Legal www.amas.ie
    • 6. Be clever: reuse and recycle www.amas.ie
    • 7. Think global, act local www.amas.ie
    • 8. Put your audiences first www.amas.ie
    • 9. Don’t get lost in translation www.amas.ie
    • 10. Manage the shop Photo: John Londei, Telegraph.co.uk www.amas.ie
    • Case studies www.amas.ie
    • Red Mills www.amas.ie
    • Technical Engineering Before Group After www.amas.ie
    • Pilot Training College www.amas.ie
    • Ideas Campaign www.amas.ie
    • The takeaways • Plan • How does internet support your business strategy? • Localise • How best to match local market requirements? • Manage • How to deliver a complex (or simple) internet • presence? • Learn • How to build your knowledge, skills and stay on top of internet trends? Enterprise Ireland’s eBMI programme is a good place to start www.amas.ie
    • Thank you www.amas.ie