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How to Create an Online Marketing Strategy -Athlone 22.04.10
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How to Create an Online Marketing Strategy -Athlone 22.04.10

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  • Next: Don’t do it yourself
  • Transcript

    • 1. Niall McKeown Commercial Director [email_address] www.ionom.com twitter.com/niallmckeown facebook.com/niallmckeown
    • 2.  
    • 3. Marketing is the art of telling stories Selling is overcoming objections
    • 4. commodity vs value proposition
    • 5. The Importance of an Online Marketing Strategy
    • 6. architect vs builder Strategy
    • 7. architect vs builder Strategy
    • 8. architect vs builder Strategy
    • 9.  
    • 10.  
    • 11.  
    • 12.  
    • 13.  
    • 14.  
    • 15. Design Winner or Relevance Winner?
    • 16. Design Winner or Experience Winner?
    • 17. Design Winner or Structure Winner?
    • 18. Design Winner or Content Winner?
    • 19. Design Winner or Usability Winner?
    • 20. Best Practice
    • 21. Getting Attention Paying Attention
    • 22. Website Content Website Design Email Marketing Pay Per Click Social Media SEO Blogging Display Ads Online PR Affiliate Marketing Viral Campaigns Accidental Viral
    • 23. The cost of relationships
      • Ad in business magazine - €500
      • Readers - 10,000
      • Remember Ad = 700
      • Act on call-to-action 2% = 14 people
      • €35.71 per persons attention
    • 24.  
    • 25.
      • A written marketing/communications strategy
      • Objectives
      • Social media engagement policy
      • List building strategy
      • Resource requirements and role definitions
      • Publishing schedule
      • Points of integration
      • Measurable outputs; Audience , Engagement , Loyalty , Influence, Action
      • Published review calendar
    • 26.  
    • 27.  
    • 28. Measuring Your Online Marketing Success
    • 29.  
    • 30.  
    • 31.  
    • 32.  
    • 33.  
    • 34. Online Reputation & Social Media
    • 35.  
    • 36.  
    • 37.  
    • 38.  
    • 39. Online Reputation & Social Media
    • 40. Creating Influence Connectors Mavens Sales Men
    • 41.  
    • 42. Conclusions 4
    • 43. 1
    • 44. 2
    • 45. 3
    • 46. 3
    • 47. 4
    • 48. 4
    • 49. Niall McKeown Commercial Director [email_address] www.ionom.com twitter.com/niallmckeown

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