How to Create an Online Marketing Strategy -Athlone 22.04.10

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  • Next: Don’t do it yourself
  • How to Create an Online Marketing Strategy -Athlone 22.04.10

    1. 1. Niall McKeown Commercial Director [email_address] www.ionom.com twitter.com/niallmckeown facebook.com/niallmckeown
    2. 3. Marketing is the art of telling stories Selling is overcoming objections
    3. 4. commodity vs value proposition
    4. 5. The Importance of an Online Marketing Strategy
    5. 6. architect vs builder Strategy
    6. 7. architect vs builder Strategy
    7. 8. architect vs builder Strategy
    8. 15. Design Winner or Relevance Winner?
    9. 16. Design Winner or Experience Winner?
    10. 17. Design Winner or Structure Winner?
    11. 18. Design Winner or Content Winner?
    12. 19. Design Winner or Usability Winner?
    13. 20. Best Practice
    14. 21. Getting Attention Paying Attention
    15. 22. Website Content Website Design Email Marketing Pay Per Click Social Media SEO Blogging Display Ads Online PR Affiliate Marketing Viral Campaigns Accidental Viral
    16. 23. The cost of relationships <ul><li>Ad in business magazine - €500 </li></ul><ul><li>Readers - 10,000 </li></ul><ul><li>Remember Ad = 700 </li></ul><ul><li>Act on call-to-action 2% = 14 people </li></ul><ul><li>€35.71 per persons attention </li></ul>
    17. 25. <ul><li>A written marketing/communications strategy </li></ul><ul><li>Objectives </li></ul><ul><li>Social media engagement policy </li></ul><ul><li>List building strategy </li></ul><ul><li>Resource requirements and role definitions </li></ul><ul><li>Publishing schedule </li></ul><ul><li>Points of integration </li></ul><ul><li>Measurable outputs; Audience , Engagement , Loyalty , Influence, Action </li></ul><ul><li>Published review calendar </li></ul>
    18. 28. Measuring Your Online Marketing Success
    19. 34. Online Reputation & Social Media
    20. 39. Online Reputation & Social Media
    21. 40. Creating Influence Connectors Mavens Sales Men
    22. 42. Conclusions 4
    23. 43. 1
    24. 44. 2
    25. 45. 3
    26. 46. 3
    27. 47. 4
    28. 48. 4
    29. 49. Niall McKeown Commercial Director [email_address] www.ionom.com twitter.com/niallmckeown

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