John Caldwelljohn@creatorseo.com01 5313061 / 061 513267086 2410295
Introduction Google offers a variety of free tools to help you build your online business. These include creating social n...
Today we will coverGoogle analytics for websitesPromote your business using Google+ and Google PlacesMake Google aware of ...
Google Apps              • Most are free and ‘hosted                in the cloud’ by Google              • Easy to use    ...
Google Sign in
• @gmail.com or you@yourcompany.com   - Free• 10 GB Free Space• >10 GB - Monthly charge per user• Email on your mobile
• Reminders to mobile and inbox• Multiple and share calendars• Free
• 5GB Free storage then Monthly charge for Drive• The Cloud - access files anywhere• Docs, Sheets and Slides editors: mult...
Google Docs              Free web-based programs:              •word processing,              •spreadsheet and            ...
Google Contacts  • Store contacts
Tools to use with your       website
Google Analytics – measurement tool for your website •   Understand how people interact with your website •   Improve site...
Google Analytics – measurement tool for your website •Where are the visitors coming from •Type of traffic
Google Analytics – measurement tool for your website •What social engagement do you have?
Google Analytics – measurement tool for your website •Where is your traffic coming from? •If you have goals set – what are...
Google Webmaster Tools
Google – No competitive site performance check•Test your site on - www.mysiteperformance.com
Google Translate         Quickly translate text or an entire web site
BloggerFree custom, hosted blog with featuressuch as photo publishing, comments, groupblogs, blogger profiles and mobile-b...
Social
PicasaOrganise and edit your photos in one placeTurn photos into movies, collages and/or slideshowsShare or link to your w...
Google ProfileA Google profile is simply howyou present yourself onGoogle products to otherGoogle users.• You control how ...
Google+
Sample Google+ Account
Sample Google+ Account
Google hangouts            • Instant messaging            • Free PC-to-PC voice chat and              voicemail           ...
Advertising
Google AdwordsGoogle Adwords enables advertisers to reach the people who are interested in their products orservices. Ads ...
Google Keyword CheckerGoogle Adwords enables advertisers to reach the people who are interested in their products orservic...
Google AdSenseGoogle AdSense is a flexible, hassle-free way to earn revenue by showing relevant and engaging adsalongside ...
Information
Google News  Google News gathers information from nearly 10,000 news  sources worldwide  You can personalise the news item...
Google AlertsGoogle Alerts are email updates of thelatest relevant Google results
Google TrendsCompare search volume patterns across specific regions, categories, timeframes and properties.
John Caldwelljohn@creatorseo.com01 5313061 / 061 513267086 2410295
Google Free Tools | John Caldwell | CreatorSEO
Google Free Tools | John Caldwell | CreatorSEO
Google Free Tools | John Caldwell | CreatorSEO
Google Free Tools | John Caldwell | CreatorSEO
Google Free Tools | John Caldwell | CreatorSEO
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Google Free Tools | John Caldwell | CreatorSEO

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Enterprise Ireland eMarketing Event - Kilkenny 21st March 2013

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  • Hello,
    My name is Mary. I will like to be your friend. Contact me via Email
    (simplemeri@yahoo.com)
    So that i will send you my photos and more communications there.
       Reply 
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    Your message goes here
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Google Free Tools | John Caldwell | CreatorSEO

  1. 1. John Caldwelljohn@creatorseo.com01 5313061 / 061 513267086 2410295
  2. 2. Introduction Google offers a variety of free tools to help you build your online business. These include creating social networks, site maps, track site statistics and much more.
  3. 3. Today we will coverGoogle analytics for websitesPromote your business using Google+ and Google PlacesMake Google aware of your site updates using Webmaster ToolsAdvertise on Google using Google AdwordsGenerate revenue using the Google AdSense programTrack your brand or even competitors using Google AlertsFind out what is trending using Google TrendsWe will also look at Google Insights, Google Keyword Tool,YouTube, Google Maps and Gmail.
  4. 4. Google Apps • Most are free and ‘hosted in the cloud’ by Google • Easy to use • Allows staff and outside contacts to communicate and collaborate online • Email includes anti-virus software and spam filtering.
  5. 5. Google Sign in
  6. 6. • @gmail.com or you@yourcompany.com - Free• 10 GB Free Space• >10 GB - Monthly charge per user• Email on your mobile
  7. 7. • Reminders to mobile and inbox• Multiple and share calendars• Free
  8. 8. • 5GB Free storage then Monthly charge for Drive• The Cloud - access files anywhere• Docs, Sheets and Slides editors: multiple people can work on the same documents at the same time.
  9. 9. Google Docs Free web-based programs: •word processing, •spreadsheet and •presentation programs -Create, edit and save documents -Collaborate with multiple people at the same time -On-screen chat window for spreadsheets, and document revisions show you exactly who changed what, and when.
  10. 10. Google Contacts • Store contacts
  11. 11. Tools to use with your website
  12. 12. Google Analytics – measurement tool for your website • Understand how people interact with your website • Improve site content and design • Turn more visitors into customers • Engage the community
  13. 13. Google Analytics – measurement tool for your website •Where are the visitors coming from •Type of traffic
  14. 14. Google Analytics – measurement tool for your website •What social engagement do you have?
  15. 15. Google Analytics – measurement tool for your website •Where is your traffic coming from? •If you have goals set – what are the conversions?
  16. 16. Google Webmaster Tools
  17. 17. Google – No competitive site performance check•Test your site on - www.mysiteperformance.com
  18. 18. Google Translate Quickly translate text or an entire web site
  19. 19. BloggerFree custom, hosted blog with featuressuch as photo publishing, comments, groupblogs, blogger profiles and mobile-basedposting :• Simple-to-use• Great for SEO
  20. 20. Social
  21. 21. PicasaOrganise and edit your photos in one placeTurn photos into movies, collages and/or slideshowsShare or link to your website
  22. 22. Google ProfileA Google profile is simply howyou present yourself onGoogle products to otherGoogle users.• You control how you or your business appear on Google• You can include, links to your blog, online photos, and other profiles such as Facebook, etc.• Will become important for authorship
  23. 23. Google+
  24. 24. Sample Google+ Account
  25. 25. Sample Google+ Account
  26. 26. Google hangouts • Instant messaging • Free PC-to-PC voice chat and voicemail • Send files to your contacts • Gmail notifications on your desktop
  27. 27. Advertising
  28. 28. Google AdwordsGoogle Adwords enables advertisers to reach the people who are interested in their products orservices. Ads placed on a bid basis against assigned budgets.- Google Search- Google Network
  29. 29. Google Keyword CheckerGoogle Adwords enables advertisers to reach the people who are interested in their products orservices. Ads placed on a bid basis against assigned budgets.- Google Search- Google Network
  30. 30. Google AdSenseGoogle AdSense is a flexible, hassle-free way to earn revenue by showing relevant and engaging adsalongside your online content.- Google Search- Google Network
  31. 31. Information
  32. 32. Google News Google News gathers information from nearly 10,000 news sources worldwide You can personalise the news items that interest you!
  33. 33. Google AlertsGoogle Alerts are email updates of thelatest relevant Google results
  34. 34. Google TrendsCompare search volume patterns across specific regions, categories, timeframes and properties.
  35. 35. John Caldwelljohn@creatorseo.com01 5313061 / 061 513267086 2410295
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