Getting the Content Right Gareth Dunlop

getting the content right

Gareth Dunlop 077 4018 0842 dunlop71@gmail.com

“ The problem withquotes on the internetis, it’s so difficult todetermine whether ornot they are genuine. Abraham Lincoln ”

interactiveNOTpresentational

processNOTproject

at least 200 people lot of people touching the site their own vested interests Interactive Marketing do their own thing AAdvantage team runs their own section lots of tentacles lots of interests we could say "no" if we changedendless approval cycles, revisions and re-reviews

journeysNOTfamily trees

how we view our websites

how our customers view our websites

wordsNOTimages

how time is investedduring a web project

what the customergives a damn about

simplicityNOTcomplexity

clarityNOTpersuasion

transparencyNOTfudge

serviceNOTpromises

giving attentionNOTgetting attention

Gareth Dunlop 077 4018 0842 dunlop71@gmail.com

Getting the Content Right Gareth Dunlop

by Enterprise Ireland on Oct 24, 2011

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Getting the Content Right Gareth Dunlop — Presentation Transcript