Engaging, Persuasive Communication | Ed Field | Digino

544 views

Published on

Enterprise Ireland eMarketing Event - Kilkenny 21st March 2013

Published in: Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
544
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
24
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Engaging, Persuasive Communication | Ed Field | Digino

  1. 1. Engaging, persuasivecommunication to increaseinternational sales. Ed Field
  2. 2. Engaging, persuasivecommunication moves people.
  3. 3. Is marketingcommunicationsfundamental toyour companyachieving itspotential?
  4. 4. Marketing is oneof 4 essentialelements inall businesses.
  5. 5. Approach tomarketing is ascience.
  6. 6. Tactics beforestrategy is thenoise beforedefeat.
  7. 7. Chieftain FabricsTransforming their presentation.
  8. 8. Virtual Access
  9. 9. iSimplyConnect 7% conversion!!
  10. 10. Motivation
  11. 11. Safety Storage
  12. 12. Approach tomarketing is ascience.
  13. 13. The way. 1. Research 2. Purpose 3. Position 4. Pitch 5. Marketing strategy 6. Marketing plan 7. Raw materials 8. Create marcomms 9. Tactics
  14. 14. Research3C’sFacts & insights
  15. 15. PurposeWhy does thebusiness exist?
  16. 16. PositionWhat space doyou want to ownin the prospectsmind?
  17. 17. PitchCraft a short pitch.All comms willflow from this.
  18. 18. The way. 1. Research 2. Purpose 3. Position 4. Pitch 5. Marketing strategy 6. Marketing plan 7. Raw materials 8. Create marcomms 9. Tactics
  19. 19. Was thatthe pathyou took?
  20. 20. TimeExpertiseObjectivityPressure for quick fixMD doesn’t see value
  21. 21. Go for it.
  22. 22. Be brave.
  23. 23. Stand out.
  24. 24. Engaging,persuasivecommunicationincreases sales.
  25. 25. 087-699-7068
  26. 26. Ed Field1890-927-800edfield@diginomarketing.comwww.diginomarketing.com

×