Your SlideShare is downloading. ×
  • Like
Think Different About Marketing | Ed Field - Digino
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Think Different About Marketing | Ed Field - Digino

  • 207 views
Published

Enterprise Ireland - eMarketing Event - Galway - July 2013

Enterprise Ireland - eMarketing Event - Galway - July 2013

Published in Business , News & Politics
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
207
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
13
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Think different about marketing?
  • 2. Challenge
  • 3. core communications + reach = marketing engine
  • 4. Your company cannot achieve its full potential without an excellent marketing engine.
  • 5. Now the opportunity & threat has been hugely magnified.
  • 6. Essential to re-think and re-craft marketing comms and tactics.
  • 7. Is excellence in marketing as important as excellence in product, service, people and finance?
  • 8. core communications + reach = marketing engine
  • 9. It is your pitch and your personality fully brought to life in all your communications +
  • 10. + A set of market tactics that are proven to reach, and engage those who have a compelling need for your offering.
  • 11. = marketing engine
  • 12. Re-developing the engine: 1. Research 2. Purpose 3. Position 4. Pitch 5. Marketing strategy & plan 6. Brand – style & personality 7. Create all copy, images, video 8. Create website, brochure, PowerPoint etc.
  • 13. Was that the path you took?
  • 14. Research The 3C’s. Insights.
  • 15. Purpose Why does the business exist?
  • 16. Position What space do you want to own in the prospects mind?
  • 17. Pitch Craft a simple, short, engaging pitch. All comms will flow from this.
  • 18. Re-developing the engine: 1. Research 2. Purpose 3. Position 4. Pitch 5. Marketing strategy & plan 6. Brand – style & personality 7. Create all copy, images, video 8. Create website, brochure, PowerPoint etc.
  • 19. Reach A set of market tactics that are proven to reach, and engage those who have a compelling need for your offering.
  • 20. Can we use online to generate a sustained flow of international sales leads for significant projects? From people who have never heard of our little company and who usually buy from Cisco?
  • 21. Can we cut enquiry calls from an average of 20 minutes to 1 minute? While increasing our enquiry to booking rate?
  • 22. With only a website and some digital marketing can you sell a two year, €12,000, online masters? To people who have never heard of UL and live 6,000 miles away? Can we persuade students to choose UL rather than Peen State, Harvard and others?
  • 23. Our Irish market has taken a huge hit. With a website and some digital marketing could we jump into the UK market?
  • 24. UK customers coming from Google
  • 25. Huge opportunity to fire up our marketing engines. What hold’s us back?
  • 26. Principles:
  • 27. Focus
  • 28. Be true
  • 29. Be simple
  • 30. Be persuasive
  • 31. Be brave
  • 32. Be remarkable
  • 33. Thinking different about marketing?
  • 34. Ed Field 1890-927-800 edfield@diginomarketing.com www.diginomarketing.com