Customer focussed Websites | Gareth Dunlop

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eMarketing Seminar Portlaoise July 2012

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Customer focussed Websites | Gareth Dunlop

  1. 1. customerfocussedwebsites
  2. 2. Gareth DunlopFounder & CEOFathom_028 9099 2822gareth@fathom.ie
  3. 3. activeNOTpassive
  4. 4. the children reader user customerthe children reader user customerwill someoneplease thinkabout thereader!user!customer!children!
  5. 5. interactiveNOTpresentational
  6. 6. processNOTproject
  7. 7. journeysNOTfamily trees
  8. 8. how we view our websites
  9. 9. how our customers view our websites
  10. 10. how our customers view our websites
  11. 11. wordsNOTimages
  12. 12. ruleNOTexception
  13. 13. transparencyNOTfudge
  14. 14. clarityNOTpersuasion
  15. 15. serviceNOTpromises
  16. 16. Welcome to CEOs Welcome Message DidWe are VERYown you. Seriously! We VERY you $20bn those zeroes? count each Thank you for visiting Google. We hope that you enjoy visiting our website. We have a range of exciting products and services for you to enjoy, including search, image search, blogging tools and email. That’s rightused …indeed! All tenGetthem to it. rich gentlemen beautiful of $20,000,000,000 Please don’t hesitate to get in touch for more information.
  17. 17. giving attentionNOTgetting attention
  18. 18. © Gerry McGovern
  19. 19. © Gerry McGovern
  20. 20. Gareth DunlopFounder & CEOFathom_028 9099 2822gareth@fathom.ie

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