What makes a successful website
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What makes a successful website

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Michael FitzGerald of Xap Consulting - eMarketing seminar Gaway april 2011

Michael FitzGerald of Xap Consulting - eMarketing seminar Gaway april 2011

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What makes a successful website What makes a successful website Presentation Transcript

  • “what makes asuccessful website” Michael FitzGerald
  • today’s talk: concept. design. user experience.©xap
  • concept
  • properly engagingwith your dev team
  • the ‘brief’ meeting not a designer, not a developer
  • simple two step process...(from Seth Godin)
  • step one: open alldoors. consider as many options aspossible, then add more.
  • step two: relentlessly dismiss, prune and eliminate. ship.
  • no building in step 1. if you have newideas in step 2...
  • you’re only judged on what’s there.
  • that warm and fuzzy feeling
  • get it right before a single byte of code is written. example...
  • design
  • “search enginefriendly” is not an afterthought.
  • no wireframe preview. removes the ‘wow’
  • hierarchy:usersdon’t read.they scan& zoom.
  • key pages design. templates
  • 01 4567 456 vs. 01 4567 456 learn.it’s easy to change
  • reviewing designs: never on print!only in the browser.
  • feedback: complaining is good. becoming adesigner, not so
  • uxuser experience
  • if design is all aboutthe ‘visible’, then ux is the ‘invisible’
  • ux saves the user from thinking unnecessarily
  • the ux belongs to the user.improve it withservice design
  • service design+-
  • copy: words are the soul of ux “message sent” “report spam”
  • your site is the start of the ‘conversation’. make it easy for them to continue.
  • xap example...
  • ...chat/use/type first, then add the logo.
  • lastly...
  • “I have thisfeeling _______ site went live.”
  • thank you for listening.Michael FitzGerald