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3 Simple Ideas for Digital Marketing Success | Ed Field
 

3 Simple Ideas for Digital Marketing Success | Ed Field

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eMarketing event Portlaoise July 2012

eMarketing event Portlaoise July 2012

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  • 4 important aspects
  • On a websiteYou only have seconds to get engagementShort, sharp – grab attentionFor example:

3 Simple Ideas for Digital Marketing Success | Ed Field 3 Simple Ideas for Digital Marketing Success | Ed Field Presentation Transcript

  • 3 steps to digitalmarketing success
  • Process1. Discovery2. Facts & insights3. Position/Pitch4. Strategy5. Plans6. Raw material7. Creation8. Marketing
  • 3 steps to digital marketing successPitch > Present > Attract
  • Pitch
  • Pitch Why Why What How
  • Pitch• Company• Customers 3C’s• Competitors
  • Present
  • Present• Connect• Ingredients• Design• Convert
  • Connect Your hook?
  • IngredientsBrandCopyImagesVideo
  • Design
  • Functional & aesthetic design
  • Functional & aesthetic design
  • Functional & aesthetic design
  • Functional & aesthetic design
  • Convert
  • Present• Connect• Ingredients• Design• Convert
  • Attract
  • Attract• Marketing strategy – one!• Select your tactics – just a few• Search marketing - foundation• Share & converse - opportunity
  • Simple“Making the simple complicated is commonplace;
  • Simple“Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity” Charlie Mingus (Musician)
  • 3 step to digital marketing successPitch > Present > Attract
  • Ed Field1890-927-800edfield@diginomarketing.comwww.diginomarketing.com
  • Ed Field1890-927-800edfield@diginomarketing.comwww.diginomarketing.com