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PDMA Visions-CoCreation Article

by on Jul 28, 2011

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July 2011 article by Mark Deck that appeared in PDMA's Visions publication that describes why co-creation represents a fundamental shift in the front end of innovation.

July 2011 article by Mark Deck that appeared in PDMA's Visions publication that describes why co-creation represents a fundamental shift in the front end of innovation.

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PDMA Visions-CoCreation Article PDMA Visions-CoCreation Article Document Transcript