Siemens en Entel Summit 2010

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Presentación de Siemens como aliado estratégico de Entel Summit 2010: "Comunicaciones unificadas sobre servicios hosteados"
www.entelsummit.cl

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  • Key Message: OpenScape UC Hosted Edition Welcome to OpenScape UC Hosted Edition This is the Full Customer Presentation. There is a Script for each Slide, unless the slide contents is self-explanatory.
  • Thank you for your time and your interest in the OpenScape UC Hosted Edition Today’s agenda will focus on the benefits of OpenScape UC Hosted Edition, how it addresses your communications business needs, and the added-value features in the latest Release – V4R1. But let’s start with a short discussion of the Business and IT Goals, which set the scene for the need and deployment of modern communications systems.
  • Key Message: There are Many Issues in Business and Communications / IT Complexity – But what are Your Issues? Organizations have different priorities and implementing your Communications Plan should start where it will have the greatest business impact. This starts with understanding the highest business objectives and focusing on the problems and challenges faced in addressing them. These goals generally focus on … The issues of Business Complexity And The issues of IT Complexity (See details in each box – validate which are the most impotant for YOUR Customer.)
  • Key Message: Matching you Communications Solutions to your Business and IT Goals Business goals are achieved with the help from various stake holders who establish business direction, business goals and assign resources to achieve these resources. These are IT resources. And the CIO establishes “IT goals” for the best use of these resources. Sometimes time these IT goals conflict with business goals and the CIO plays a critical role in bridging Business and IT goals for an effective workplace. The CIOs have a focus on IT and on business results. To do this CIOs look for trusted partners like Siemens Enterprise.
  • Thank you for your time and your interest in the OpenScape UC Hosted Edition This Section looks at the UC Communications Hosting Market Opportunity.
  • Key Message: Huge Market Potential for Hosting Service Providers Market Opportunity: Market projections show significant adoption of Hosted UC Services (inc. voice) over the next five years Wainhouse Research (June 2009) predicts that Hosted UC Services will grow from $1 billion in 2011 to >$5 billion in 2014 Radicati Groups (May 2009) predicts $5 billion by 2013 (but already estimates the market at $2.9 billion) Frost and Sullivan predict the UC Market in the US alone will grow at over 100% CAGR through 2015
  • The enterprise communications market has been transforming since the late 1980s from a TDM based distributed model to an IP based centralized model. No clear killer app. materialized for VoIP although some financial benefits could be achieved by means of network convergence, toll bypass etc. the focus over recent years has shifted to UC with Increased worker efficiency and productivity often touted as the main benefits. Further, CEBP (which is actually a re-vamp of CTI which was available in the TDM era) is often touted as the end game, which could provide more efficient and effective business processes. The centralized model can be further divided into three main segments: Self hosted – where the customer hosts the equipment in their own data center Hosted PBX – where a hosted provider hosts a dedicated system in their data center CaaS (or UCaaS) – where the hosted provider hosts the system which is utilized to serve multiple customers. Recently Cloud computing has come to the fore, which provides an elastic data center resource which can be utilized to more cost effectively support the changing needs of the enterprise. Whether this model provides much more than just an out sourced data center remains to be seen.
  • Thank you for your time and your interest in the OpenScape UC Hosted Edition This Section looks at the details of the OpenScape UC Hosted Edition. There are 8 sub-sections: Introduction Reference Architecture OpenScape Voice OpenScape UC Application OpenScape Messaging OpenScape Contact Center Other Applications User Devices
  • Thank you for your time and your interest in the OpenScape UC Hosted Edition This Section looks at the details of the OpenScape UC Hosted Edition. There are 8 sub-sections: Introduction Reference Architecture OpenScape Voice OpenScape UC Application OpenScape Messaging OpenScape Contact Center Other Applications User Devices
  • This is the architectural overview of the OpenScape Unified Communications Server. A comprehensive software and services portfolio (click) The software foundation for our new offerings is the OpenScape Unified Communications Server. It provides: SIP session control for voice, for text, for video Presence capabilities, with the ability to go outside the walls of the enterprise Quality of service management to manage and give priority to real time traffic on a network Session detail reporting. This is not just call detail recording, but detailed recording and reporting on voice calls, instant messaging, emails, conference calls, etc., and even the ability to record some of these things. A common management portal and common licensing. And availability management -- this means carrier-class scalability for the voice product and more I have already talked about the suite of OpenScape applications and we’ll look at a few of these in more detail from a customer value proposition perspective in a moment. Finally we bring in the OpenScale integration services capabilities. We will have integration into the Microsoft and IBM ecosystems, as well as the ability to integrate into other line of business applications through Communication-Enabled Business Processes (CEBP) leveraging our OpenSOA capabilities. This is also how we integrate with vertical industry applications. And we also have state of the art security capabilities. And it all works with any client, IP, IT or Telephony infrastructure. That’s right, it can work in virtually any environment out there, legacy TDM, convergence IP-PBX, or modern SIP softswitch.
  • Key Message: Comprehensive Solution Set
  • Key Message: OpenScape Voice offers a rich eco-system of applications that meet the business needs of the enterprise Voice Messaging Unified Messaging Voice Conferencing Attendant Console Executive / Assistant / Teamworking Solution Contact Center Campaign Management Voice Portal Video
  • KEY MESSAGE – OpenScape UC Hosted Edition offers a Comprehensive Solution-Set
  • Thank you for your time and your interest in the OpenScape UC Hosted Edition This Section looks at the details of the OpenScape UC Hosted Edition. There are 8 sub-sections: Introduction Reference Architecture OpenScape Voice OpenScape UC Application OpenScape Messaging OpenScape Contact Center Other Applications User Devices .
  • This slide depicts the standard Service Provider single data center architecture. At the top is the data center, operated by the Service Provider, that houses the central components - OpenScape Voice, the media server(s), DLS, OpenScape UC App, OpenScape Xpressions, OpenScape Video, and OpenScape Contact Center. A HiPath MobileConnect is also shown. PSTN termination can be via PSTN gateways located in the data center, or via a SIP trunk to a carrier, which goes via the SBC. In the center is the WAN connectivity to the remote customer locations, remote users via the Internet, and a connection to Siemens NOC for optional managed services. Managed services offer an easy entry point for the Service Provider so that they can turn up service before their technical staff is fully trained and ready to support the system. The customer sites show one location with an existing PBX with a gateway to connect it via SIP to OpenScape Voice, another SOHO location with no survivability or local PSTN termination, and a third site that has an on-site SIP proxy and gateway for local survivability and PSTN termination and a local WLAN access point to provide for VoWiFi.
  • Thank you for your time and your interest in the OpenScape UC Hosted Edition This Section looks at the details of the OpenScape UC Hosted Edition. There are 8 sub-sections: Introduction Reference Architecture OpenScape Voice OpenScape UC Application OpenScape Messaging OpenScape Contact Center Other Applications User Devices
  • Key Message: Key Attributes of the Architecture NOTE the reference to OpenSmart – the SEN Framework for Reliable and Secure Platforms that can be easily Managed and Serviced. The Four Attributes shown here are used for all OpenSmart positioning. There are four key attributes of all communications systems, and ones where OpenScape Voice is particularly strong Reliability, Security, Serviceability and Manageability Let’s look at each of these in turn: Reliability See text in Slide Security See text in Slide Serviceability See text in Slide Manageability See text in Slide
  • Key Messages: 1) GREEN – Lowest Carbon Footprint of ANY similar system 2) Green Enterprise Solutions: Smart for the Environment Smart for Business Lowest power cost-per-user of any modern IP-based Communications System Lower cost, size and power-consumption of HVAC equipment Less rack space and floor space in the Data Center Software-based Growth and Applications Smallest Carbon Footprint Green Enterprise Solutions: Smart for the Environment Smart for Business
  • Key Messages: Sophisticated and User-Friendly Interfaces and Applications Teamworking and Executive / Assistant This shows the Executive (Team Leaders) and Assistant (Team Members) Interfaces Multiple Leaders and Members in each Group Simple One-touch Interface for all common actions e.g. – To Assistant, To Mobile, To Voicemail, To Deputy Also shown are the Simple Preferences Setup, including Mobility, Voicemail etc. Options for multiple Exec / Assistant rules available (different handling of forwarding to mobiles and voicemails) Comprehensive Attendant Solution for OpenScape Voice Concierge Main Features Detailed display of customer data for incoming calls Fast call pickup mode UC based status information and status change for UC contacts Supports Networked OpenScape Voice and HiPath 4000 systems 252 individual repertory keys Up to 20 always visible “speed dial” Adaptable layout Pictures for contacts Incorporates Web Server to handle local We-Service Requests Standard LDAP synchronization Administration tools Real-time and historic reporting
  • Thank you for your time and your interest in the OpenScape UC Hosted Edition This Section looks at the details of the OpenScape UC Hosted Edition. There are 8 sub-sections: Introduction Reference Architecture OpenScape Voice OpenScape UC Application OpenScape Messaging OpenScape Contact Center Other Applications User Devices
  • Slide Objective: To highlight the new functionalities and benefits of OpenScape UC. Siemens’ OpenScape UC Application is now more open and can be deployed on any existing Telephony/IT infrastructure, without complex, expensive proprietary technology stacks. It now supports IM integration with any XMPP IM platform including Jabber. It also supports Federated IM which enables users to IM other users on other IM platforms. (requires Jabber XCP Server, or other EIM solution that supports federated IM). It’s available in modular, role-based packaging with seamless upgrade paths for users of all levels from simple voice to advanced call routing and collaboration … Personal -> Enterprise: Essential, Professional, and Team > Developer's editions. It comes with a low complexity, low cost, low risk entry point “server-less” client solution option offered as an introduction and concept evaluation. One of OpenScape UC’s fundamental capabilities is rich presence. Presence is the ability to view a contact or team member’s availability and to use a range of media to communicate with them immediately. Using presence, OpenScape users can manage their own availability status by setting up permissions and rules in their profile. Users decide for whom they are available, at what times, under which circumstances, and over which media. OpenScape UC features a Software Developer’s Kit (SDK) which allows OpenScape to be directly integrated into a wide range of business applications, new or already deployed within the enterprise. This integration greatly accelerates existing business processes, bringing real-time, presence-enabled collaboration into a workflow environment.
  • Objective: Describe the various client options with OpenScape UC and how this benefits the enterprise, workgroups and individual workers. Here you see the different client options available for accessing OpenScape UC. There are two graphical user interfaces: the desktop client that uses minimal space on your screen, and the web client for accessing OpenScape UC from another desktop. You can also use your PDA to access the features of OpenScape UC while traveling, or alternatively you can use the Voice Portal when you don’t have access to your PC or PDA. Note: The OpenStage client will be available with V4 in 2009.
  • Objective: Use the GUI to point out key capabilities of OpenScape UC. Place a call with a single click Set your preferred device and provide all your contacts with one number to reach you anywhere/anytime on any device. View the presence of colleagues and workgroups so that you don’t waste time trying to reach them. Launch conference calls easily with one click and eliminate the need for expensive conferencing services. (Available with V3 R1) Contact a team of experts by dialing one number (ONS) reach the best available expert. Use the Tell-me-when feature to have OpenScape notify you when your contact becomes available. Set your presence status to improve your accessibility and productivity. View the presence location, time zone and personal message of your key contacts. Join a conference call with one click for easy collaboration. Contact your key contacts’ preferred device. Eliminate wasteful call attempts to multiple devices. Show unique, key product capabilities delivered by OpenScape, not LCS.
  • Thank you for your time and your interest in the OpenScape UC Hosted Edition This Section looks at the details of the OpenScape UC Hosted Edition. There are 8 sub-sections: Introduction Reference Architecture OpenScape Voice OpenScape UC Application OpenScape Messaging OpenScape Contact Center Other Applications User Devices
  • Objective: Provide an overview of OpenScape Xpressions UC (this assumes your customer is already familiar with previous versions of Xpressions). What? Highly packaged, full featured UC in a self-contained solution - includes built-in voice conferencing, Web conferencing, IM, presence, unified messaging, and fax. This means there is no need for complex integrations and it is easier to deploy and maintain as a result. No special integrations required – because the features are built-in. It will work with what you currently have. No need to change PBX or IT environments. It’s less IT labor-intensive than most UC solutions, doesn’t require hardware or software replacements or upgrades, and takes less time to deploy. Works with a wide range of PBXs - more than 12 different PBXs. See list below. Future upgrade path to OpenScape Enterprise – roadmap and migration paths will explain this point further Why? Reduces conferencing costs, improves collaboration, productivity and mobility - It Reduces the cost of conferencing and the need for business travel by enabling dispersed teams with rich audio and web conferencing, and access to all their messages from anywhere via the Voice Portal. Enhances value of in-place investments in OpenScape Xpressions UM - The solution provides a simple path from voice messaging to comprehensive UC. Plus it integrates with Microsoft Outlook and IBM Lotus Notes for click to call, calendar access and other CTI capabilities. Familiar, trusted technology - with >10,000 Xpressions systems, >4,000,000 Xpressions voice mail boxes installed Supported PBX Platforms Hicom 300E (US version) HiPath 3000 V5.0 / V6.0 / V7.0 HiPath 4000 V2.0 / V3.0 / V4.0 HiPath 5000 (project-specific) HiPath 8000 V3.0 OpenScape Voice (HiPath 8000) V3.1 HiPath DX V7.0 (for UK market via Dialogic cards w/ CorNet-NQ) ROLM 9751 Cisco CallManager 5 / 6 Alcatel OmniPCX Enterprise R7 / R8 Nortel CSE 1000 Avaya S8300 other PBX (project-specific only)
  • Thank you for your time and your interest in the OpenScape UC Hosted Edition This Section looks at the details of the OpenScape UC Hosted Edition. There are 8 sub-sections: Introduction Reference Architecture OpenScape Voice OpenScape UC Application OpenScape Messaging OpenScape Contact Center Other Applications User Devices
  • OpenScape Contact Center Enterprise provides full contact center functionality on the SIP-based IP communication platform OpenScape Voice. The multimedia contact center solution can be run in group-base or skills-based configurations. It provides an intuitive, visual single point of management and administration, as well as powerful, flexible reporting. Real-time and cumulative monitoring allows managers to define alerts and notifications to monitor current operational statistics in real-time. The fully integrated OpenScape Contact Center Call Director provides auto-attendant and IVR functionality.
  • With OpenScape Contact Center Enterprise Hosted, multiple business units can be supported in a “data center” type concept through discreet instances of OpenScape Contact Center on a HiPath 4000 or OpenScape Voice communication platform. Or, business unit partitioning can be configured within one OpenScape Contact Center server for routing, monitoring and reporting purposes, so that separate contact center operations can utilize one OpenScape Contact Center Enterprise system.
  • Thank you for your time and your interest in the OpenScape UC Hosted Edition This Section looks at the details of the OpenScape UC Hosted Edition. There are 8 sub-sections: Introduction Reference Architecture OpenScape Voice OpenScape UC Application OpenScape Messaging OpenScape Contact Center Other Applications User Devices
  • This is where we talk about the reality of integrating UC into an existing environment. Hopefully you can see the benefits of Unified Communications, but how do you implement them within an existing IT environment? OpenScape’s Software Developer’s Kit or Tool Suite enables Business Process Integration (BPI) (also called Communications Enabled Business Processes (CEBP)). The SDK enables integration into enterprise groupware and business applications already deployed within the enterprise, protecting existing investments and minimizing disruption to existing processes. The SDK is designed to be an easy to learn and easy to use open application environment based on existing programming- and open industry standards . Its extensible, modular architecture helps developers create custom enhancements to the OpenScape solution, or create entirely new applications. The SDK is based on the following technology: Microsoft .NET Web Services SOAP (Simple Object Access Protocol) XML (Extensible Markup Language) HTTP (Hypertext Transfer Protocol) WSDL (Web Service Definition Language) SALT (Speech Application Language Tags) VoiceXML (Voice Extensible Markup Language) CSTA III model and programming (Computer Supported Telecommunications Applications) Compatible with Visual Basic .NET, C#, and Java programming languages This Means: Tightly embedding communication tools into critical business processes. One way in which Siemens achieve this, is to work with open standards and common programming approaches to ensure ease of integration between Siemens and third party applications. In addition to giving customers access to integration tools, Siemens also works with major application providers to provide pre-integrated Unified Communications capabilities. The Value to Your Organization is: The value of aligning communications technology to core business processes is enormous. Your critical business processes are what make your business. They are the engines that create value for your customers and the things you do that make your customers choose you over the competition. Our value is to take these processes and integrate communications technology to make them even better – faster, more efficient, more effective, and ultimately, more sustainable. Proof points: Our dedication to BPI moves beyond open interfaces and development kits. Our business also brings to market a range of pre-integrated vertical specific and horizontal solutions that are specifically created to meet the unique demands of dedicated industry sectors. OpenScape is a native SIP based application built on the Services Oriented Architecture (SOA) as its framework, which allows it to easily connect and integrate with just about any other part of your existing communications infrastructure. This makes OpenScape the most open, complete, and flexible integration-ready UC application on the market today. OpenScape integration into Microsoft Sharepoint, IBM Lotus Sametime, SAP, Salesforce.com, Siebel’s Pharmaceutical product and Siemens Teamcenter. SOA-based OpenScape architecture “ By adding OpenScape to their Salesforce implementations, financial services customers can seamlessly manage their communications as easily as they manage their sales contacts.” Tien Tzuo, Chief Strategy Officer, salesforce.com
  • Objective: illustrate an example of CEBP (communications embedded business process) Note: step through builds indicating how each UC capability is embedded into the line of business application for this customer healthcare application example. The key point is that real-time UC communications are embedded into the context of the business workflow to improve process performance by overcoming obstacles that depend on communications and reducing delays / cycle time. Also provides a unified interface to the user which can improve productivity and convenience.
  • Thank you for your time and your interest in the OpenScape UC Hosted Edition This Section looks at the details of the OpenScape UC Hosted Edition. There are 8 sub-sections: Introduction Reference Architecture OpenScape Voice OpenScape UC Application OpenScape Messaging OpenScape Contact Center Other Applications User Devices
  • SLIDE OBJECTIVE: To show the whole range –and with the video clip, get a better idea of what they look like and how they work The Video clip The button on the top of the slide will run a short flash clip on OpenStage. You must make sure that the flash .exe file is on your PC and in a location where it can be found. If you right click on the button, and look at action settings, you can choose to run a file. Make sure that this points to OpenStage_flash.exe, wherever you have saved it. You will get an error message when you try to run this file, ignore this. The NEXT option scrolls through the 8 pages of show. You may choose the most appropriate pages and skip through the rest. Close the flash window when you’re seen enough to return to the slideset.
  • Key Message: Superb Deployment Service Simplest possible Endpoint Deployment Service Provision phone number within business group, allocate feature template and export to DLS Delivery of OpenStage Phone to End Customer End user enters their E.164 number Automatic Registration Automatic Phone Configuration S/W Result – User is In Service!! + Optional Inventory Management System integration option
  • Thank you for your time and your interest in the OpenScape UC Hosted Edition This Section looks at the Example Customers.
  • Nigel Trueman
  • Key Message: Why Siemens Enterprise Communications
  • Why Unified Communications? Faster, better decision-making More productive processes, teams and individuals Support mobile workers Why Now? Market and technology mature Stay competitive as UC quickly mainstreams Lower communication and process expenses Why OpenScape Unified Communications Server from Siemens? Works in any telephony or IT environment 3rd Generation open software offering Less complexity, without expensive prerequisites Massively scalable Extremely flexible deployment User-by-user stepwise migration Very affordable, low TCO You can start right now!
  • Key Message: Thank You Thank You You really can Start Right Now! So, how can we plan your OpenScape UC Hosted Edition deployment together?
  • Siemens en Entel Summit 2010

    1. 1. OpenScape UC Hosted Edition “ Comunicaciones Unificadas sobre Servicios Hosteados” Copyright © Siemens Enterprise Communications GmbH & Co. KG 2009. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Julio 2010
    2. 2. Agenda Problemáticas y Necesidades en los Negocios Hosting UC - Oportunidad Casos de Exito OpenScape UC Hosted Edition
    3. 3. Complejidad en los Negocios y en las Comunicaciones - Enfrentados por ambos … Usted y sus Clientes Mergers and acquisitions Site consolidation Global operation Multi-national product development Accounting and Finance Corporate directory Mobile and remote workers Production and manufacturing Multi-site operation Accounting and Finance Corporate directory Global hiring and training Networks Regional marketing and sales Warehousing and inventory management Information access Accelerate and improve decisions Lower CapEx Lower OpEx Improve customer relationships and sales Siloed operations Enhance agility and mobility Best asset utilization Ensure compliance, continuity and Green enterprises … en los Negocios Mergers and acquisitions Site consolidation Global operation Multi-national product development Corporate directory Mobile and remote workers Production and manufacturing Multi-site operation Accounting and Finance Corporate directory Global hiring and training Networks Regional marketing and sales Warehousing and inventory management Devices and clients Services Integration and interoperability Contact centres Multi-vendor systems System security Network security Content security Deployment and ongoing management Voice Unified communications Growth Support contracts Access control CEBP … en las Comunicaciones Business Applications
    4. 4. Negocios y Comunicaciones - Metas Comunicaciones <ul><li>Permitir el éxito en los Negocios, desplegando las mejores herramientas para las Comunicaciones. </li></ul><ul><li>Bajo CapEx / OpEx en Comunicaciones. </li></ul><ul><li>Asegurar Flexibilidad, Escalabilidad y Continuidad en los Negocios. </li></ul><ul><li>Reducir la Complejidad en las Comunicaciones. </li></ul><ul><li>Integrar el uso de Múltiples Tecnologías en Comunicaciones, manteniendo standares de Seguridad. </li></ul><ul><li>Encontrar la Mejor solución, dependiendo de las necesidades particulares de su Negocio. </li></ul><ul><li>Establecer relaciones sólidas con Partners que agregen Valor a sus Negocios. </li></ul>Negocios Reducir Costos Operación Excelencia Corporativa Activos Eficiencia Crecer Ganancia
    5. 5. Agenda Problemáticas y Necesidades en los Negocios Hosting UC - Oportunidad Casos de Exito OpenScape UC Hosted Edition
    6. 6. Hosting UC - Oportunidades - Hosted Voice and UC Applications <ul><li>Las proyecciones de mercado muestran una adopción significativa de Hosted UC durante los próximos 5 años. </li></ul><ul><li>Wainhouse Research (Junio 2009) predice que Hosted UC crecerá de US$1 billon en 2011 a >US$5 billones en 2014. </li></ul><ul><li>Radicati Groups (Mayo 2009) predice US$5 billones al 2013 (pero actualmente estima el mercado en US$2.9 billones). </li></ul><ul><li>Frost and Sullivan predice que el mercado de Hosted UC, sólo en US, crecerá sobre 100% hacia 2015 </li></ul>Source: Wainhouse Research, June 2009 Nota: Las grandes empresas que operan Comunicaciones como Servicio (CaaS) dentro de su propia compañía, tienen requisitos substancialmente similares que los adoptados en Hosted UC (Escalabilidad / Multi-Compañía), pero se excluyen de todos los pronósticos de mercado. Oportunidad de Mercado
    7. 7. Transformación del Mercado: Aumento de Valor v/s Costos VoIP (HiPath) <ul><li>Software & Hardware propietario </li></ul><ul><li>Redes IP Convergentes </li></ul>TDM (Hicom) <ul><li>Software & Hardware propietario </li></ul><ul><li>Redes de Telecomunicaciones </li></ul>UC (OpenScape) <ul><li>Software & Hardware Open standards </li></ul><ul><li>Redes SIP </li></ul>CEBP (OpenScape) <ul><li>Integración en los procesos de Negocio </li></ul><ul><li>Aplicaciones IT </li></ul><ul><li>Networking Social </li></ul>SMB OpenScape Voice / UC Sitios Datacenter Hosted Cloud $$$$ $$$ $$ $ Aumento Valor TCO IP IP IP IP SIP LME
    8. 8. Agenda Business Issues and Needs Hosting Market Opportunity Arquitectura de Referencia OpenScape Voice OpenScape UC App. OpenScape Messaging OpenScape Contact Center Introducción Otras Aplicaciones Terminales Casos de Exito OpenScape UC Hosted Edition
    9. 9. Agenda Business Issues and Needs Hosting Market Opportunity Introducción Casos de Exito Arquitectura de Referencia OpenScape Voice OpenScape UC App. OpenScape Messaging OpenScape Contact Center Otras Aplicaciones Terminales OpenScape UC Hosted Edition
    10. 10. OpenScape Unified Communications Suite Portfolio de Software y Servicios Security CEBP Vertical Industry Apps … … CEBP Microsoft Ecosystem CEBP IBM Ecosystem CEBP Other Line of Business Apps OpenScale Servicios OpenScale Integración Servicios and more … Software Base OpenScape Aplicaciones OpenSOA Any client, every IP, IT or telefony infrastructure and more … and more … OpenScape Voice OpenScape Mobility OpenScape Video OpenScape Messaging OpenScape UC Application OpenScape Contact Center QoS Management OpenScape UC Server SIP Session Control Aggregated Presence Session Detail Reporting Administration & Licensing Availability Management
    11. 11. OpenScape UC Hosted Edition <ul><li>Modular y escalable, de proyecto Piloto a una infraestructura Global </li></ul><ul><li>Suporta Clientes de todos los tamaños </li></ul><ul><li>Facilidades de Empresa (PBX likes) en todas las Aplicaciones </li></ul><ul><li>Rapido set-up de nuevos usuarios a través de un Deployment automatizado. (DLS) </li></ul><ul><li>Kits de integration con IBM y Microsoft </li></ul><ul><li>Gestión de la Solución, incluyendo Control de cambios, Seguridad, Servicios profesionales, etc. </li></ul>Sistema completamente testeado, integrado y documentado Arquitectua de Referencia OpenScape UC Suite Integración Productos 3er party Interfaces Abiertas y Documentadas Servicios de Valor Agregado Opciones de Estructura
    12. 12. Apoyo al éxito en los Negocios con un completo set de Aplicaciones de Comunicaciones <ul><li>OpenScape Voice……… </li></ul><ul><li>OpenScape UC Application…….. </li></ul><ul><li>Voice Messaging ……….……………........ </li></ul><ul><li>Unified Messaging ………………………..….…….. </li></ul><ul><li>Voice Conferencing ……………………………………………... </li></ul><ul><li>Exec/Assistant Solution ………….……………………………………….. </li></ul><ul><li>Contact Center …………………..……… </li></ul><ul><li>Voice Portal ……………………….……………..…. </li></ul><ul><li>Campaign Management* ……………………………… </li></ul><ul><li>Mobility ……………………………………………………………………….. </li></ul><ul><li>Video …………………………………………………………………..………..…….. </li></ul>* Not currently part of Hosted edition, but will be added later Available as Add-On Application via Project-Specific Integration Services
    13. 13. OpenScape UC Hosted Edition Diferenciadores <ul><li>Permite mediante la red IT y Data Center ofrecer Comunicaciones Hosteadas, entregando un importante ahorro de costos – “Cloud” </li></ul><ul><li>Soporta hasta 3.000 branches, 6.000 business groups (tenants) o organizaciones y 100.000 users con un único Sistema (y virtualmente ilimitado en una red) </li></ul><ul><li>Completo Set de Facilidades de Empresa (PBX likes) en una modalidad Carrier Class </li></ul><ul><li>Modelo Global de Licenciamiento, no ligado a clientes individuales, terminales o sitios </li></ul><ul><li>Enfoque abierto basado en SIP, Web Services y API´s publicadas </li></ul><ul><li>Suporte de aplicaciones avanzadas – Presencia, Mensajería Avanzadas, Call Center SIP, Video basado en SIP e integración con Aplicaciones de Negocios </li></ul><ul><li>Migración fluida sin interrupción de los procesos empresariales </li></ul>Enterprise Customer IP IP SMB Customer OpenScape Voice / UC
    14. 14. Agenda Business Issues and Needs Hosting Market Opportunity Casos de Exito Arquitectura de Referencia OpenScape Voice OpenScape UC App. OpenScape Messaging OpenScape Contact Center Introducción Otras Aplicaciones Terminales OpenScape UC Hosted Edition
    15. 15. Arquitectura de Referencia Proveedor de Servicios Branch No local trunks or Survivability SOHO Branch Remote User Legacy PBX WLAN OpenScape Branch Gateway Gateway Data Center Application Suite OpenScape Video DLS SBC OpenScape Voice Media Server Mobile Connect Gateway PSTN MPLS OpenScape Contact Center Siemens NOC Attendant Acceso a PSTN incluye E1/PRI tradicional y SIP Trunking E1 / PRI SIP Trunk OpenScape UC App. OpenScape Messaging PSTN
    16. 16. Agenda Business Issues and Needs Hosting Market Opportunity Casos de Exito Arquitectura de Referencia OpenScape Voice OpenScape UC App. OpenScape Messaging OpenScape Contact Center Introducción Otras Aplicaciones Terminales OpenScape UC Hosted Edition
    17. 17. OpenScape Voice IT Telephony <ul><li>Softswitch SIP </li></ul><ul><li>Escalabilidad basada puramente en SW (licencia) para hasta 100,000 usuarios por sistema. </li></ul><ul><li>Arquitectura de SW y HW que aseguran un 99,999% de disponibilidad. Plataforma “Carrier Class”. </li></ul><ul><li>Funcionamiento bajo estándares abiertos de mercado. Full uso de protocolo de comunicación SIP según RFC 3261. </li></ul><ul><li>Amplia gama de funcionalidades telefónicas. </li></ul><ul><li>Capacidad para trabajar con softswitch, gateways, terminales y aplicaciones de diversas marcas. </li></ul>openScape Voice es un ejemplo de tecnología SIP en su máxima expresión. Es compatible con todo lo que hemos probado que utilice SIP y su flexibilidad demuestra lo que se puede hacer cuando una compañía intenta seguir los estándares.” – Wayne Rash, InfoWorld
    18. 18. OpenScape Voice “Green” Solution <ul><li>“ Green” Solution: </li></ul><ul><li>Bueno para el Ambiente </li></ul><ul><li>Bueno para la Empresa </li></ul><ul><li>Costo/Energía p/usuario más bajo que cualquier sistema basado en IP. * </li></ul><ul><li>Bajo costo, tamaño y consumo en Aire Acondicionado. </li></ul><ul><li>Menor espacio en Data Center </li></ul><ul><li>Crecimiento basado en Software </li></ul>* Con IPPhone OpenStage
    19. 19. OpenScape Voice Funciones Avanzadas de Empresa Funcionalidad Jefe / Secretaria Preferencias incluido celular y voicemail Interface usuario Ejecutivo Interface usuario Asistente Multiples reglas disponibles para manejo de llamada, movilidad y voicemail <ul><li>Diseñado para el trabajo en grupo y esquema Ejecutivo / Asistente </li></ul><ul><li>Multiples pares Ejecutivos / Asistentes o miembros de un grupo </li></ul><ul><li>Gran flexibilidad, para Asistentes que atienden varios Ejecutivos </li></ul><ul><li>Amplia gama de alertas selectivas y/o simultáneas al grupo/miembros </li></ul><ul><li>Múltiples reglas disponibles para manejo de llamada, movilidad y voicemail </li></ul><ul><li>Amigable interfaz gráfica, para terminales OpenStage 40 y 60. </li></ul>
    20. 20. Agenda Business Issues and Needs Hosting Market Opportunity Casos de Exito Arquitectura de Referencia OpenScape Voice OpenScape UC App. OpenScape Messaging OpenScape Contact Center Introducción Otras Aplicaciones Terminales OpenScape UC Hosted Edition
    21. 21. OpenScape UC App. Características Solución de Comunicaciones Unificadas, más abierta y madura del mercado <ul><ul><li>Soporta cualquier ambiente de Telefonía </li></ul></ul><ul><ul><li>Soporta cualquer ambiente de infraestructura IT </li></ul></ul><ul><ul><li>Suite Modular basado sólo en Licencias: </li></ul></ul><ul><ul><ul><li>Personal: opción soft client “server-less”. (30 días evaluación free) </li></ul></ul></ul><ul><ul><ul><li>Enterprise: Essential, Professional y Team </li></ul></ul></ul><ul><ul><li>Abierta, Standard y SDk´s disponibles para una profunda integración con Aplicaciones de Negocio </li></ul></ul>
    22. 22. OpenScape UC App. Intuitiva y Eficiente forma de Comunicarse <ul><li>Multi-Media y Multi-Modal </li></ul><ul><li>Fácil de usar e Intuitiva </li></ul>Opciones de Clients Desktop Client Toolbar Client Mobile Client Web Client
    23. 23. OpenScape UC App. Interface Usuario Intuitiva Click para realizar Llamada, IM o email a sus contactos Automático seguimiento (icono) de status/facilidad activada en Contactos Ver status presencia de Grupos/Contactos Click para colaborar con Contactos Indicar tu estado de presencia, ubicación y/o alguna nota. Gestionar Grupos / Contactos Iniciar conferencias Ad-Hoc, Meet-Me o Agendar. Ver Ubicación, Time Zone & Mensajes Enrutar llamadas entrantes a dispositivos preferidos Ver/Incorporar Conferencias activas Hacer Llamada
    24. 24. Agenda Business Issues and Needs Hosting Market Opportunity Casos de Exito Arquitectura de Referencia OpenScape Voice OpenScape UC App. OpenScape Messaging OpenScape Contact Center Introducción Otras Aplicaciones Terminales OpenScape UC Hosted Edition
    25. 25. OpenScape Messaging (Xpressions) Propósito Mobile Device Desktop PC Office Phone Internet Browser Ver todos los mensajes en una única Casilla Voice Mail Fax Mail Email SMS Acceder a los Mensajes desde cualquier lugar
    26. 26. OpenScape Messaging (Xpressions) Caso de Cliente “ OpenScape Xpressions permite el uso de la voz en forma natural para una mejor experiencia de movilidad mientras no se está disponible ”
    27. 27. Agenda Business Issues and Needs Hosting Market Opportunity Casos de Exito Arquitectura de Referencia OpenScape Voice OpenScape UC App. OpenScape Messaging OpenScape Contact Center Introducción Otras Aplicaciones Terminales OpenScape UC Hosted Edition
    28. 28. OpenScape Contact Center Enterprise & OpenScape Voice <ul><li>Enrutamiento Multimedia basado en grupo o en Skills </li></ul><ul><li>Único punto de Gestión de Llamados y Administración </li></ul><ul><li>Poderoso y Flexible Set de Reportería histórica </li></ul><ul><li>Montoreo en Tiempo Real, con alertas y notificaciones </li></ul><ul><li>Integración de funciones de Auto-attendant e IVR (Voice Portal) </li></ul>OpenScape Voice Contact Center Users / Agent Desktop OpenScape Voice users / SIP phone Extended Contact Center Users / SIP Phones OpenScape Contact Center
    29. 29. OpenScape Contact Center Enterprise & OpenScape Voice 500 Max. number of groups 180 Max. number of managers 6000 Max. number of configurable agents 1500 Max. number of active agents OpenScape Contact Center & OpenScape Voice ( ( (
    30. 30. Agenda Business Issues and Needs Hosting Market Opportunity Casos de Exito Arquitectura de Referencia OpenScape Voice OpenScape UC App. OpenScape Messaging OpenScape Contact Center Introducción Otras Aplicaciones Terminales OpenScape UC Hosted Edition
    31. 31. CEBP (Communication Enabled Business Processes) Aplicaciones de Negocio & UC <ul><li>Comunicaciones en Tiempo Real, en los procesos críticos de Negocios </li></ul><ul><li>Soluciones basadas en SOA & SIP </li></ul><ul><li>Integration con aplicaciones de Negocio Standard </li></ul>UC dentro de su Ambiente <ul><li>Acelera dramáticamente los flujos de trabajo y colaboración dentro de la Empresa </li></ul><ul><li>Soluciones Customizadas </li></ul><ul><li>Bajo Costo & Aumento productividad </li></ul>Valor para sus Clientes Integración UC - Ejemplos
    32. 32. Ejemplo: Integración openScape UC en Workflow de Cliente Presencia y Dispositivo Preferente Click-to-Contact & Real-time Conference Presencia de Colegas & Status dispositivos Preferidos Integración Outlook Email & Voicemail Colaboración y Compartir Archivos Interfaz de usuario conocida Medi-Workflow In Office Mobile Phone
    33. 33. Agenda Business Issues and Needs Hosting Market Opportunity OpenScape UC Hosted Edition Casos de Exito Arquitectura de Referencia OpenScape Voice OpenScape UC App. OpenScape Messaging OpenScape Contact Center Introducción Otras Aplicaciones Terminales
    34. 34. Gran pantalla TFT V G A color Nuevo aparato y acústica fascinante <ul><li>Teclas de función fijas: </li></ul><ul><li>Colgar / Levantar </li></ul><ul><li>Desvío de llamada </li></ul><ul><li>Marcación por voz </li></ul><ul><li>Teclas de Modo táctiles iluminadas: </li></ul><ul><li>Telefonía </li></ul><ul><li>Listín telefónico </li></ul><ul><li>Registro / Historial de llamadas </li></ul><ul><li>Mensaje en espera </li></ul><ul><li>Aplicaciones </li></ul>OpenWheel Alerta óptica de llamada <ul><li>OpenKeys (teclas abiertas) </li></ul><ul><li>Iluminadas </li></ul><ul><li>Teclas definibles libremente </li></ul><ul><li>Múltiples funciones </li></ul><ul><li>Multilíneas </li></ul><ul><li>Marcación rápida </li></ul>Teclas de función fijas KeyPad (teclado) Selector de volumen iluminado OpenStage Interacción centrada en el usuario
    35. 35. OpenStage IP Phones - SIP <ul><li>OpenStage 20 </li></ul><ul><li>2 line graphical display </li></ul><ul><li>3 direction navigation </li></ul><ul><li>OpenStage 40 </li></ul><ul><li>6 line graphical display </li></ul><ul><li>5 direction navigation </li></ul><ul><li>OpenStage 60 </li></ul><ul><li>QVGA color display </li></ul><ul><li>TouchGuide </li></ul><ul><li>OpenStage 80 </li></ul><ul><li>6,4” VGA color display </li></ul><ul><li>TouchGuide </li></ul>OpenStage 15 Terminal sofisticado y con habilidad de soportar aplicaciones on-board
    36. 36. Concepto Deployment Terminales Proveedor de Servicios Provisión de numeros de Abonados, Organización, Features, etc .. Mediante template & DLS Despacho de Terminales OpenStage al Cliente Final Inventory Management System (opcional) OpenScape Voice Configuración IPPhone DLS (Deployment Server) 1 2 3 5 4 Usuario ingresa número de extensión Registro Export/Automatico Update desde DLS Tiempos y Costos de Service reducidos entre 60 - 70%
    37. 37. Agenda Business Issues and Needs Hosting Market Opportunity OpenScape UC Hosted Edition Casos de Exito
    38. 38. Siemens Existing Hosted Examples Credit Agricole Mixed solution based on centralized OS V, 15000 subscribers distributed over some 1300 Branch Offices in six banking areas. IT provider for the financial services sector in Germany. 2000 subscribers distributed over 20 banks. Germany Bank´s Hosted IP telephony services based on OS V. Multi-Tenancy for Chilean SMB & LE Customers Entel Hosted IP PBX British Government Hosted IP telephony services based on OS V, 125,000 UK public servants across 600 locations Hosted IP telephony services based on OS V. 8000 subscribers distributed over 1100 Branches. Chile National Police
    39. 39. Siemens Existing Hosted Examples Entel Hosted IP PBX Data Center Application Suite DLS SBC OpenScape Voice Media Server Mobile Connect Gateway PSTN E1 / PRI SIP Trunk Cliente 1 Cliente 2 PBX Gateway MPLS New 2010 OpenScape UC App. OpenScape Messaging
    40. 40. Siemens Existing Hosted Examples Entel Hosted IP PBX * Capacidad Disponible, en virtud al Hw & Modalidad de Instalación openScape Voice 100.000 users* Media Server MobileConnect FMC openScape UC App. 2.000 users* openScape Messaging 2.000 users* Management AM, FM, QoS Management DLS
    41. 41. Why Siemens Enterprise Communications Only provider offering the choice of complete end-to-end, software-driven unified communications, based on open, secure and interoperable standards <ul><li>Complete voice + UC software Portfolio </li></ul><ul><li>Complete mobility + wireless Portfolio </li></ul><ul><li>Complete networks + security Portfolio </li></ul><ul><li>Complete global services portfolio </li></ul><ul><li>No single-vendor lock-in </li></ul><ul><li>No proprietary technology stacks </li></ul><ul><li>Driven by your goals, not our agenda </li></ul><ul><li>Solution layers can be multi-vendor </li></ul><ul><li>Integrates with Cisco, IBM, Microsoft and Open Source solutions </li></ul><ul><li>Synergies from our end-to-end solution </li></ul><ul><li>Drive cost reduction </li></ul><ul><li>Increase productivity </li></ul><ul><li>Faster decision making </li></ul><ul><li>Improved collaboration </li></ul>Open
    42. 42. OpenScape Unified Communications Porqué? <ul><li>Trabaja en cualquier ambiente de IT ó Telefonía </li></ul><ul><li>3ra Generación de softwares abiertos </li></ul><ul><li>Baja complejidad, sin costosos prerrequisitos </li></ul><ul><li>Gran escalabilidad </li></ul><ul><li>Implementación extremadamente flexible </li></ul><ul><li>Migración al ritmo que cliente desee </li></ul><ul><li>Puede implementarse acá y ahora! </li></ul>Porqué OpenScape Unified Communications Server de Siemens? <ul><li>Rápida y Mejor toma de decisiones </li></ul><ul><li>Procesos más productivos </li></ul><ul><li>Soporte a trabajadores Móbiles </li></ul>Porqué Open Communications? Porqué Ahora? <ul><li>Tecnología y Mercado Maduros </li></ul><ul><li>Bajos costos de Comunicación </li></ul>
    43. 44. Copyright © Siemens Enterprise Communications GmbH & Co. KG 2008. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG Gracias! You can right now!

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