Don Tapscott: Corporate Meeting

Innovation and Competitiveness in the Age of Mass Collaboration Don Tapscott, Chairman, nGenera Insight Twitter: dtapscott June 18, 2009

Surviving and Thriving in the New Economy: Street Cred | © 2008 nGenera. All Rights Reserved. BUST - 1981 Trigon Systems Group BUST - 1991: New Paradigm Corporation BUST - 2001: New Paradigm Syndicated Research Programs BUST - 2008: nGenera

Other Failing Institutions
Intellectual property system
Transportation industry
Marketing industry
Music industry
| © 2009 nGenera. All Rights Reserved.

The Dangers | © 2008 nGenera. All Rights Reserved.
Damaging your company
You emerge looking demographically like Italy
You miss opportunities to retool, reinvent, and realign for success as market conditions change

Web 2.0: Web Services | © 2009 nGenera. All Rights Reserved. Websites Distributed Computing HTML XML/SOAP/UDDI Presentation Programmability Browse Web Sites Networked Business Models 1995 – Web 1.0 2000 – Web 2.0

Proprietary
Monolithic
Silos
Enterprise
Dumb networks
Integration: Migrating IT Onto the Web | © 2009 nGenera. All Rights Reserved. Standards-based Service oriented Interoperable + Inter-enterprise Intelligent networks Target Architecture

N u m b e r o f U . S . B i r t h s ( I n M i l l i o n s ) 2 . 0 2 . 5 3 . 0 3 . 5 4 . 0 4 . 5 5 . 0 1945 1947 1949 1951 1953 1955 1957 1959 1961 1963 1965 1967 1969 1971 1973 1975 1977 1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 Source: US Census Bureau Boomers (1946-1964) Gen X (1965-1976) Echo (1977-1997) Boom, Bust and Echo | © 2009 nGenera. All Rights Reserved.

New Competitive Space Value Creation Critical Resources Physical Financial Knowledge Self- Organization Traditional Hierarchy The Economics of Collaboration | © 2009 nGenera. All Rights Reserved. Extended Enterprise Industrial Age Corporation Mass Collaboration Business Webs

A 50 year old mining company peers, opens, shares its proprietary data and acts globally in a bid to transform itself and explore the extent of a rich new find .
Harnessing Mass Collaboration | © 2009 nGenera. All Rights Reserved.

Peer Pioneers
Ideagoras
Prosumers
The New Alexandrians
Open Platforms
The Global Plant Floor
The Wiki Workplace

2. Ideagoras – Creating an eBay for Innovation
How do you create a vibrant marketplace where you leverage other people's talents, ideas and assets quickly and move on?
P&G’s Larry Huston : “Alliances and joint ventures don't open up the spirit of capitalism within the company. They're vestiges of the central planning approach when instead you need free market mechanisms.”
How InnoCentive works: | © 2009 nGenera. All Rights Reserved.

SNP Consortium: APBiotech, AstraZeneca Group PLC, Aventis, Bayer Group AG, Bristol-Myers Squibb Co., F. Hoffmann-La Roche, Glaxo SmithKline , Wellcome Trust , IBM, Motorola, Novartis AG, Pfizer Inc., and Searle
4. The New Alexandrians – The Sharing of Science | © 2009 nGenera. All Rights Reserved.

In the past, Boeing wrote detailed specifications for each part and asked suppliers to build to plan
Today, suppliers co-design airplanes from scratch and deliver complete sub-assemblies to Boeing’s factory, where a single plane can be snapped together like Lego blocks, in as little as 3 days
6. Global Plant Floor – The Peer Produced Airplane | © 2009 nGenera. All Rights Reserved.

Peer Pioneers
Ideagoras
Prosumers
The New Alexandrians
Open Platforms
The Global Plant Floor
The Wiki Workplace

Crisis of Leadership Paradigm shifts involve dislocation, conflict, confusion, uncertainty. New paradigms are nearly always received with coolness, even mockery or hostility . Those with vested interests fight the change. The shift demands such a different view of things that established leaders are often last to be won over, if at all . | © 2009 nGenera. All Rights Reserved.

Don Tapscott: Corporate Meeting

by Entel

Accessibility

Categories

Upload Details

Usage Rights

3 Embeds 10

Statistics

Don Tapscott: Corporate Meeting Presentation Transcript

http://www.slideshare.net	6
http://jisi.dreamblog.jp	2
http://localhost	2