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Huawei: Convergence for the IPTime Era

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Cesar Santos
Core Marketing for Huawei LA

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    Huawei: Convergence for the IPTime Era Huawei: Convergence for the IPTime Era Presentation Transcript

    • www.huawei.com Cesar Santos Huawei FMC Solution Core Marketing for LA cesars@huawei.com June, 2009
    • Foreword: Huawei update FMC Drivers Huawei FMC Solution Content Convergent Services Successful Reference Cases HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 2
    • All world experiences our technology We are recognized for that and much more... • One of the most influecing global company in 2008, according to BusinessWeek *; • The biggest telecom innovation center: over 37.000 employees in 14 R&D centers ; • Nº 1 in applications for patents in 2008 according to WIPO; • Broadband company of the year according to Frost&Sullivan, 2008; • Presence in 36 of top 50 biggest operators worldwide: Telefonica, Vodafone, France Telecom, Deutsche Telekom, Kpn, Telecom Italia, etc; * Top 10 most influecing companies worldwide: Apple, Google, JPMorgan Chase, Huawei, Monsanto, News Corp., Saudi Aramco, Toyota, Unilever, Wal-Mart HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 3
    • Foreword: Huawei update FMC Drivers Huawei FMC Solution Content Convergent Services Successful Reference Cases HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 4
    • Tough Environment for Operators For Fixed Operators For Fixed and Mobile Operators Mobile & IM Substitution New Business Bypass Searching SNS On-line store ISP/Portal Entertainment Fixed Carrier Enterprise Family Individual Substitution from Mobile and IM never stop, and Destination of being tunnel never changes, and is accelerating by the innovative applications, e.g. huge revenue from new business applications iPhone, Gtalk (Web & IM convergence). come forth without benefits for carriers . They took my cake from my mouth! They had their new cakes without me! HUAWEI TECHNOLOGIES CO., LTD. Page 5 Huawei Confidential
    • General Customer Demands 1. Market research indicates that Market Research Result 86% of customers would prefer to have a single supplier for 18% 14% both fixed and mobile 26% 2. 60% would prefer to have a single bill and customer service 42% 3. Only 18% of customer would demand a rate reduction to + + Customers prefer single supplier (86%) + Customers prefer have single bill and CS (60%) subscriber convergent service Customers demand a rate reduction to convergent service (18%) Source : Survey among FMCA member companies HUAWEI TECHNOLOGIES CO., LTD. Page 6 Huawei Confidential
    • Customer Demands: Consumers Consumer requirements: • To access a diversity of services from a single devices (anytime, anywhere) and • To access the same services from a range of devices (any devices) There are three key short term customer trends with high impact : • Simplicity – remove complexity, speed and time constraints • Provide wireless broadband when at home and mobile • Digital social networks – the self as a brand; users generating content Source : Survey among FMCA member companies HUAWEI TECHNOLOGIES CO., LTD. Page 7 Huawei Confidential
    • Customer Demands: Enterprises Enterprise customers requirements: • Consistent mobility at or away from the desk, productivity and cost effectiveness Short-term / high impact : • Mobile collaboration – Collaborating without wires and not being fixed to a desk • Managing more and more information – Growing amount of data and need to manage it – the info-centric enterprise • Cost control and optimization of assets – Lean operations and optimization of all assets, includes ICT • Increased productivity – Through real-time access to information and instant contactability Source : Survey among FMCA member companies HUAWEI TECHNOLOGIES CO., LTD. Page 8 Huawei Confidential
    • New Technologies Emerging Challenge: How to provide users seamless experience across networks? Multi-Tech. Co-exist The same user experience Restaurant At work Office Relax Traveling Reading Home Any time Driving Any where Any terminal Converged and Multimedia services HUAWEI TECHNOLOGIES CO., LTD. Page 9 Huawei Confidential
    • Market, Competition and Technology Customer Competition Technology Demand Convenience Converge for Differentiation IMS Cost effective Converge for Simplified WiFi Multi play network NGN Against FMS Against CATV and ISPs HUAWEI TECHNOLOGIES CO., LTD. Page 10 Huawei Confidential
    • Behind FMC Drivers, the Financial Value associated Revenue Stimulation Cost Reduction Created Value Repricing Churn Acquisition ARPU Accumulative TCO Sustain Converge effect effect effect effect effect By providing differentiated services: By sharing network & platform: Reduce churn Reduce CAPEX Acquire new users Reduce OPEX Increase ARPU Reduce time to market HUAWEI TECHNOLOGIES CO., LTD. Page 11 Huawei Confidential
    • Foreword: Huawei update FMC Drivers Huawei FMC Solution Content Convergent Services Successful Reference Cases HUAWEI TECHNOLOGIES CO., LTD. Page 12 Huawei Confidential
    • Fixed Mobile Convergence (FMC) Device Lifestyle convergence convergence Work Home Elsewhere Fixed Mobile Convergence Network Application convergence Wire/wirelessInter-workingIP Network convergence Network Gateway Communications Information Entertainment Sources : FMCA, IDC, Sprint HUAWEI TECHNOLOGIES CO., LTD. Page 13 Huawei Confidential
    • Overview of IMS Standards IMS: Unique Choice of Mobile & Fixed Groups IMS: Unique Choice of Mobile & Fixed Groups R4 R5 R6 R7 R8 Separation of control IMS architecture 2nd phase of IMS Support fixed AIPN/SAE pane from user plane IP-based Multimedia High speed uplink broadband EUTRAN in core network Services Many other features Voice Call Continuity ICS First step towards IP- HSDPA - High Speed designed to deliver the IMS Based Multimedia GAA Based operation Downlink Packet full 3G experience services Access Mar 01 Mar 02 Dec 04 Jun 07 Sep 08 01 02 03 04 05 06 07 08 09 10 Year ... Dec 05 Feb 08 ??? 09 Detailed architecture PSTN/ISDN Emulation Generalized mobility Base Services Content delivery: IP- TV, streaming,.. …… OSS, NGN user data, Congestion control, Optimized resource QoS, Sec… usage R1 R2 R3 HUAWEI TECHNOLOGIES CO., LTD. Page 14 Huawei Confidential
    • Huawei Active in Standard Organizations Huawei actively takes part and drives CN/IMS related standards in eminent organizations, such as 3GPP, 3GPP2, TISPAN, IETF, ITU-T, LTE and WiMAX. Huawei has reached more than 1700 approved contributions in these organizations, and is holding more than 40 leader positions such as vice chairs, rapporteurs and editors. HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 15
    • End to End Solution – Huawei IMS Portfolio iManager N2000 ENUM Server ISMP OCS9810 ICG9815 EMS ENUM Server Web portal OCS CCF UTRAN EVDO RM9000 PCRF ATS9900 ETAS9960 Gaming Telephony AS IP Centrex AS CSC3300 HSS9820 WIMAX I-CSCF HSS AIM6000 CSC3300 SharingX P-CSCF NACF WIFI CSC3300 AIM6300 S-CSCF SCI9800 CSE9600 CSE9600 CLF VCC AS CSI AS Service Broker InfoX AAA PushX LAN/FTTX UAAF & PDBF UAC3000 AGCF xDSL CSC3300 MRS6200 Messaging BGCF MRFC & MRFP RM9000 RM9000 ENIP IMAS series AS Platform IP multimedia AS RACF SPDF … CABLE SE2300 A-BGF UGC3200 SG7000 UMG8900 CSC3300 TDM Access MGCF SGW IM-MGW I-BCF 3rd party AS PSTN PLMN IP Network HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 16
    • Unified ATCA Platform Unified Session Unified User Universal Unified Unified Control Data Center Gateway Resource Access & Controller Border Controller S-CSCF GUP I-CSCF CS-MGW CRF AGCF HSS P-CSCF IM-MGW PDF MGCF SLF BGCF I-BGF PCRF I-BCF HLR MRFP RACS SHLR CSC3300 HSS9820 UMG8900 RM9000 SoftX3000 ATCA Unified Platform DOPRA Huawei Huawei IMS IMS HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 17
    • Compact IMS solution Board Board Board Board CSC3300 CSC3300 ATS9900 ATS9900 UGC3200 UGC3200 RM9000 RM9000 iCG9815 iCG9815 HSS9820 HSS9820 OMS2600 OMS2600 HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 18
    • Key Factors of Huawei IMS Solution Less NEs, Low-cost of Hardware investment, simple Convergent Unified network O&M. Reducing TCO. Equipment O&M Unified subscriber center, NMS, Abundant service capability help fulfill operators’ Huawei provisioning & CDR conduce to seamlessly fixed network transformation, improving TVO IMS transformation. Reducing OPEX and user loyalty. Infinite FMC Meeting the trends of Services FMC and full service Extension operation, Enabling operator to easily enter new green field. HUAWEI TECHNOLOGIES CO., LTD. Huawei Confidential Page 19
    • Foreword: Huawei update FMC Drivers Huawei FMC Solution Content Convergent Services Successful Reference Cases HUAWEI TECHNOLOGIES CO., LTD. Page 20 Huawei Confidential
    • Convergent Services Inheriting Customer Experiences Enhancing Customer Experiences Innovating Customer Experiences HUAWEI TECHNOLOGIES CO., LTD. Page 21 Huawei Confidential
    • Innovation Through Unified Control Increase Revenue by Lower Opex by legacy network innovation replacement Increase Revenue by service enhancement … IPTV MRBT/MCID Tele+Web Video Sharing Global Eye Increase Revenue by V2CC expanding business Rich Call Innovative Enhanced Experiences PoC Experiences IM/PS Conferencing Inherited Centrex VoIP Experiences 2008 2009 2010 HUAWEI TECHNOLOGIES CO., LTD. Page 22 Huawei Confidential
    • VoBB – IMS based GGSN GSM/WCDMA Cafe BA Working S xDSL/LA N Office Gaming PDSN CDMA Subway Learning AC Home Driving WiMAX/ WiFi HUAWEI TECHNOLOGIES CO., LTD. Page 23 Huawei Confidential
    • IP Centrex for Agnostic Access (includes POTS, IMS video phone, Wi-Fi handset and soft client in PC/Mobile) to IMS Core IAD Wi-Fi POTS (PSTN) SIP Phone Soft Client 2G / 3G / IMS Video Phone Wi-Fi Phone HUAWEI TECHNOLOGIES CO., LTD. Page 24 Huawei Confidential
    • Enhanced VCC for Rich Convergent Experience One Number for Cellular and Wi-Fi HSS domains HLR Fast & Smooth bi-directional I/S-CSCF VCC AS SCP handover IMS Core IN CS Smooth Integration with other IMS Domain bye re-INVITE AS for a truly Enhanced experience ISUP MGCF Broadband Cellular Media Access RTP IAM Media MGW RTP WLAN Increasing Commercial VCC Handsets Supported Dual mode handsets Soft client for Windows Mobile Soft client for Symbian Increase ARPU with convergent services for Home & Enterprises HUAWEI TECHNOLOGIES CO., LTD. Page 25 Huawei Confidential
    • GlobalEye Creates New Opportunities SIP CAM Features/Application Scenarios • Real-time program Traffic info • Video on demand DVS • Traffic monitoring • Multimedia navigation IMS-based Streaming SIP CAM • Household monitoring System Live program Benefits • FMC • Video call continuity Map searching • Global roaming HUAWEI TECHNOLOGIES CO., LTD. Page 26 Huawei Confidential
    • MRBT/MCID: The Next RBT? Enhanced Voice Service Di Di all a iin ng • Multimedia Ring Back Tone (M-RBT): a g… … short multimedia video clip more attractive W W aii a than the ring back tone (RBT) tiin tn • Multimedia Caller Identification (M-CID): Co Col g… g… video files, or the name card pushed by lorf ture a se yo or u ure an se you pic o amu pic o amu the calling subscriber and the ul v nd advertisements pushed by the network t l vi tt • Supporting independent subscription ide d mes … deo mess • Applicable to colorful fixed-line network M oc R clip sage lips age B s, m The Next RBT? T ,m u… usi usi • Attracting advertisers c, • Creating a unified value chain c, • Increasing the MOU Welcome!… HUAWEI TECHNOLOGIES CO., LTD. Page 27 Huawei Confidential
    • eSpace Enterprise ICT Solution l eSpace provides › Calling › SMS › MMS › Simply put: whatever other mobile terminals can do. l Also, › It allows users to hold instant conferences › It serves as a mobile office solution › Through plug-in technology, it integrates information service functions such as » Enterprise BBS » Enterprise search. l The solution extends the mobile communication function to users' desktops, improving the communication efficiency and the corporate image. HUAWEI TECHNOLOGIES CO., LTD. Page 28 Huawei Confidential
    • Foreword: Huawei update FMC Drivers Huawei FMC Solution Content Convergent Services Successful Reference Cases HUAWEI TECHNOLOGIES CO., LTD. Page 29 Huawei Confidential
    • References of Huawei IMS Operator Date Scope TCOM-TMH Hungary TCOM- Nov. 2006 Deployment: IMS Core, VCC, PoC, Presence, IM,GM, Conferencing, IP Centrex, Online Charging Telecom Italy Oct. 2006 TEST: FMC service (VCC, IM, POC, Presence, others) UAE Etisalat Oct. 2006 Demo: on GiTex exhibition Trial : deploy IMS core, IP Centrex, FMC services China Mobile HQ Feb. 2006 Test: IMS Core based IPv6 bearer, Telephony Services, UM, Presence/GM China Telecom CNGI Feb. 2006 Trial: Value added services on Internet China UniCom Shanghai Aug. 2006 Test: FMC environment, CDMA, GSM, WiMAX, WiFi, ADSL, PSTN access STC Oct. 2006 Trial: Wireless and FMC services VimpelCom Nov. 2006 Trial: Wireless and FMC services Telmex Jan. 2007 Test: Basic Services, SS, RBT, MRBT, VCC Warid Telecom Sep. 2007 Deployment: IMS Core over Wimax Access HUAWEI TECHNOLOGIES CO., LTD. Page 30 Huawei Confidential
    • France Telecom HUAWEI TECHNOLOGIES CO., LTD. Page 31 Huawei Confidential
    • France Telecom Most Comprehensive IMS Test Till Now Operator France Telecom Goals: Convergence, New innovative services for fixed and mobile, like VCC PSTN Renew Most rigid and comprehensive IMS testing till now 5 Weeks, 30 Top Experts 2798 test cases Test covers: functionalities, performance, security, HA, NMS, Charging, Service experience, IOT… Huawei achieved best result of all vendors: 86% passed 8 mainstream Huawei was the Huawei first Declaration of IMS vendors first vendor successfully final selected were invited entering bidding passed vendor of RFP2 short list Evaluation project test Timeline Aug. 2006 Dec. 2006 Mar 2007 Jul 2007 “The test result is far beyond our expectation!” -- Operator’s IMS Test Team HUAWEI TECHNOLOGIES CO., LTD. Page 32 Huawei Confidential
    • Key drivers were the declining force on traditional voice lines, traffic minutes and price Number of fixed lines was declining. Traffic minutes and price were Number of ADSL lines was increasing declining Nat i onal cal l EU25 wei ght ed aver age 120 PSTN voi ce / pr i ce per 100 50 40 42 80 30 mn 60 25. 4 i 20 40 10 12. 5 12. 4 20 0 0 2000 2001 2002 2003 2004 2005 Y2002 Y2003 Y2004 Y2005 Y2006 3QY2007 Local cal l , 3m n i Nat i onal cal l , 3 m n i M le obi Fi xed ADSL VoIP traffic was increasing Stock price of France Telecom was declining HUAWEI TECHNOLOGIES CO., LTD. Page 33 Huawei Confidential
    • “NExT” ---- A 3-year transformation program taking effect in 2006 to make FT become an “real” integrated operator New Experience in Telecom Service Simplicity Simplifying the brand architecture Making FT innovation and marketing more dynamic by Innovation focusing them on convergent solution Convergence Integrating FT networks and information systems Performance Improving the quality and simplicity of FT customer relations HUAWEI TECHNOLOGIES CO., LTD. Page 34 Huawei Confidential
    • Overview of FMC offerings to customers…. Family Launched in Jun. 2005, A family package offering unlimited calls Marketing Talk among 1 fixed-line number and 3 orange mobile numbers. (€ 39/mon.) Convergence Unified Unified self-service portal for mobile, fixed-line and broadband Marketing Portal customers. Convergence Launched in Jun. 2005. Livecom integrates voice, video, email and IM Network Livecom service on different terminals: PC, fixed phone and mobile. Convergence Launched in Oct. 2006, A voice call continuity (VCC) service with a Device Unik dual-model handset which can seamless switch between GSM/WiFi network Convergence Access services. It enables business customers have access to the Business internet or office network from any places (home, on-road, etc.) and Network Anywhere any devices (PC, mobile, PDA, etc.). Convergence HUAWEI TECHNOLOGIES CO., LTD. Page 35 Huawei Confidential
    • Unik The flagship of FT consumer convergent offers • Working with Livebox, a home-gateway product of FT, an Unik handset can automatically route calls to VoIP through WiFi connection. • One device, one number, one address book, seamless handover • With more than 10 models launched and world first Unik phones for 3G is launched in Sept 2008 • For residential customer, there are two plans for VoIP calls: a) € 10 for unlimited usage to any domestic fixed- line number; b) € 22 for unlimited usage to any domestic fixed-line number or orange mobile number. HUAWEI TECHNOLOGIES CO., LTD. Page 36 Huawei Confidential
    • Thank You Expanding Boundaries HUAWEI TECHNOLOGIES CO., LTD. Page 37 Huawei Confidential