Colaboración
La Nueva Plataforma
para los Negocios
Fabián Dominguez
Gerente de Desarrollo de Negocios
Tecnologías Avanzadas
Cono Sur
fdomingu@cisco.com

Major Inflection Point That Is Changing The
Way People Work
Business
Financial Technological
Legal Societal
Competitive

Increasing Industry Complexity

Employees Partners Customers Business Leaders
“Why can’t I work “Give me equal access” “Give me faster, “Transform IT,
from home?” better service” transform our
customers, transform
“Let me use a “Empower me, Include “Let me contribute to the world”
Mac! Why won’t me, the solution, let me
you support my Help me help you ” voice my opinion ”
iPhone?”
The New Cross-Company Customer Business
Workspace Collaboration Intimacy Transformation

Where do we go from here?

Culture Process Technology
Collaboration Is The Platform For Business

Collaboration Technology Transformation
Virtualization Software Social Video Mobility
as a Service Networking Everywhere
@ Work

Mobility
We’ve only seen the beginning…

Video
Are Your Customers Ready?
Sources: IDC, Cisco ETAB survey Sep 2008

Video
Are Your Customers Ready?

Any Media, Anywhere, Any Device
TelePresence
Digital Media Systems
Physical Security

Social Networking At Work
Just look at what it’s done in the
consumer world…

Client & Server Software as a
Virtualization Service (SaaS)

Enterprises Challenged to Keep Pace
Technology Designed for Technology Designed for
the Enterprise: Security, the Consumer: Ubiquity,
Reliability, Scalability, Speed, Flexibility, Web
Availability 2.0, User Experience
Enterprise
CIO’s are caught in the middle Employee

Cisco Collaboration Strategy:
The Best of Both Worlds
Technology Designed for Technology Designed for
the Enterprise: Security, the Consumer: Ubiquity,
Reliability, Scalability, Speed, Flexibility, Web
Availability 2.0, User Experience
Combine the best of
premises-based and on-
demand collaboration
technologies to enable
choice and productivity
in unifying the new
workspace

The Changing Nature of Work
Who
What
When
Where
How

The Old
Workspace

Communications Device Overload
010101010101010101010101010
101011010001001100101010000 010101010101010101010101010
101010011010101010110101010 101011010001001100101010000
101010101010101010101010101
010101010101010101010101001

Communications Device Overload
010101010101010101010101010
101011010001001100101010000 010101010101010101010101010
101010011010101010110101010 101011010001001100101010000
101010101010101010101010101
010101010101010101010101001

The Unified Workspace
The New Workspace
Devices Networks Operating Business
Systems Applications

Cisco’s Commitment to Collaboration
Acquisitions New R&D Standards Market Interoperability
Partnerships Investment Leadership Leadership

Colaboración
La Nueva Plataforma para los Negocios

GRACIAS!!!