How to Achieve Mobile Marketing Agility with Mobile Tag Management, Analytics, and Mobile Optimization
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How to Achieve Mobile Marketing Agility with Mobile Tag Management, Analytics, and Mobile Optimization

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Smartphone and tablet adoption is broader than ever before. Mobile has a direct and growing influence on the customer lifecycle, including conversion, engagement, retention, and loyalty. ...

Smartphone and tablet adoption is broader than ever before. Mobile has a direct and growing influence on the customer lifecycle, including conversion, engagement, retention, and loyalty.

Mobile apps are a core part of any digital marketing strategy that requires a 360-degree view of the customer. But to collect mobile app data and deliver targeted mobile app experiences, marketers must often use a vendor’s SDK.

SDKs must be hard-coded into the app each time you want to make a change. It can take months before the app, updated with the SDK, makes it onto the devices of consumers.

Ensighten is the only tag management vendor that extends analytics and other tags to mobile apps.

With Ensighten, mobile tagging and tagging changes take effect in real-time, without waiting for consumers to download a new app version.


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  • Today we’re going to talk about what mobile marketing agility means and best practices for extending digital solutions to mobile apps.
  • It is is a programming package that enables mobile developers to tie in 3rd party technology into their Mobile applications
  • It is is a programming package that enables mobile developers to tie in 3rd party technology into their Mobile applications

How to Achieve Mobile Marketing Agility with Mobile Tag Management, Analytics, and Mobile Optimization How to Achieve Mobile Marketing Agility with Mobile Tag Management, Analytics, and Mobile Optimization Presentation Transcript

  • confidential 1 How to Achieve True Mobile Marketing Agility
  • confidential 2 Smartphone and tablet adoption is broader than ever before.
  • confidential 3confidential 3 Smartphone and tablet adoption is broader than ever before. - Google
  • confidential 4confidential 4 Smartphone and tablet adoption is broader than ever before. - Trinity Digital Marketing
  • confidential 5 Mobile has a direct and growing influence on the customer lifecycle, including conversion, engagement, retention, and loyalty.
  • confidential 6confidential 6 depending on the focus of your mobile strategy. Mobile’s influence on customers is either positive or negative—
  • confidential 7confidential 7 depending on the focus of your mobile strategy. Mobile’s influence on customers is either positive or negative— - Latitude
  • confidential 8confidential 8 Optimizing for the mobile Web is not enough. Users expect brands to deliver excellent experiences through native apps.
  • confidential 9confidential 9 Mobile apps are a core part of any digital marketing strategy that requires a 360-degree view of the customer. Hi Laura, Click to confirm your seat upgrade!
  • confidential 10confidential 10 A 360-degree view of the customer will help fuel better and more personalized experiences in every digital channel— including mobile apps. Hi Laura, Your ticket was successfully upgraded! Your flight departure is in 10 min.
  • confidential 11confidential 11 But to collect mobile app data and deliver targeted mobile app experiences, marketers must often use a vendor’s SDK.
  • confidential 12 An SDK is a “software development kit” used by mobile developers to tie third party technologies into mobile apps.
  • confidential 13 An SDK is a “software development kit” used by mobile developers to tie third party technologies into mobile apps.
  • confidential 14 With an SDK for each technology such as in-app advertising, analytics, and more, SDKs accumulate. The more SDKs you have, the bigger burden on mobile app performance.
  • confidential 15 SDK’s SDK’s SDK’s SDK’s With an SDK for each technology such as in-app advertising, analytics, and more, SDKs accumulate. The more SDKs you have, the bigger burden on mobile app performance.
  • confidential 16confidential 16 SDKs must be hard-coded into the app each time you want to make a change. It can take months before the app, updated with the SDK, makes it onto the devices of consumers.
  • confidential 17confidential 17 While SDKs are one method for extending technology to mobile apps, they are not the best way. SDKs slow down mobile marketing agility.
  • confidential 18confidential 18 Ensighten is the only tag management vendor that extends analytics and other tags to mobile apps.
  • confidential 19confidential 19 The No-SDK approach dramatically speeds up mobile marketing agility. With Ensighten, mobile tagging and tagging changes take effect in real-time, without waiting for consumers to download a new app version.
  • confidential 20confidential 20 35 of the Fortune 500 are Ensighten customers
  • confidential 21confidential 21 United Airlines uses Ensighten Mobile to gain a 360-degree view of their customer, improve mobile app experiences, and make tagging adjustments on-the-fly.
  • confidential 22confidential 22 Boost your mobile marketing agility without the burden of another SDK. Learn more about Ensighten unique no-SDK approach to mobile apps. http://www.ensighten.com/ platform/mobile- analytics#main