11 panel - hang on tight mobile has arrivedPresentation Transcript
Hang on Tight!Mobile Has Arrived February 1, 2013
Our Panelists Andrew Edwards CEO, Technology Leaders Benjamin Diggles Director of Digital Marketing, Webtrends Greg Dowling Vice President of Mobile Strategy, Semphonic
Why Mobile Matters
Why Mobile MattersMobile is the most popular and rapidly adopted personal technology in the world.
Why Mobile MattersMobile web browsing is experiencing a meteoric rise, but still a small percentage. Source: Mary Meeker (KPCB), StatCounter Global Stats, 11/12
Why Mobile MattersIn 2011, smartphone sales exceeded PC sales for the first time…
Why Mobile MattersU.S. and other markets are past the halfway point…
Why Mobile MattersSmartphone adoption still has a tremendous upside… Source: Mary Meeker (KPBC), Morgan Stanley Research estimates
Why Mobile MattersMobile monetization presents a substantial opportunity… Source: Mary Meeker (KPCB), Gartner, eMarketer, Strategy Analytics
Why Mobile MattersSignificant gap between time spent and mobile ad spend… Source: Mary Meeker (KPCB), eMarketer, IAB
Why Mobile MattersMajority of mobile ad spend is in mobile search + display ads on mobile web
Why Mobile MattersBut what about apps? Source: Nielsen Smartphone Analytics
Why Mobile MattersApp Store downloads to exceed 60 billion by mid 2013
Why Mobile MattersMobile app revenue growing fast, but still relatively small – Freemium dominates
Why Mobile MattersBut who dominates the mobile platform?
Why Mobile MattersBut what about app revenue?
Why Mobile MattersAnd mobile commerce and web traffic?
Server Side Image Requests Pros Cons
Server Side Data Capture Pros Cons
Vendor SDKs Pros Cons
Of course, you can always leveragea Tag Management System!