Enterprise Tag Management                        Gnarly! Real-Time Marketing                           Maneuvers for 2013 ...
Agility 2012 and 2013                                                     200       #agility20132 | Ensighten – Confidenti...
Digital Marketing Ecosystem at Agility           #agility20133   3 | Ensighten – Confidential, All Rights Reserved.
Growth       #agility20134 | Ensighten – Confidential, All Rights Reserved.
2012 New Customers       #agility20135 | Ensighten – Confidential, All Rights Reserved.
Ensighten 2012 Highlights       Ensighten opened London office for EMEA region       Closed a Series A round of $15.5 mi...
2012 Highlights: Adobe Summit       #agility20137 | Ensighten – Confidential, All Rights Reserved.
What’s New: GSI Commerce Partnership       GSI Commerce, ecommerce platform leader               – eBay Inc. company     ...
2013 TMS Market Drivers       Competitive               – If you’re not looking at TMS, you’re behind the curve       In...
2013: TMS Market Continues to Accelerate        #agility201310 | Ensighten – Confidential, All Rights Reserved.
Big guys enter TMS        #agility201311 | Ensighten – Confidential, All Rights Reserved.
What does Forrester say about TMS                                             First analyst report with TMS              ...
Avg Time to Implement or Revise a Tag                       With TMS, ability to                       add or revise tags ...
Bigger Picture - What’s Next for TMS?        Big Data                – explosion of consumer data driven by social, mobil...
Market Gap from Data to Action                                                                 Data                       ...
Ensighten Platform        #agility201316 | Ensighten – Confidential, All Rights Reserved.
Ensighten Data Stream Diagram                                                      Website Visitor Browser     Ensighten  ...
YouTube Olympics Video CoverageEnsighten Data Stream Use Case               YouTube/nbcolympics.com/AKQA:                ...
What’s New: Ensighten Manage 2.0        Revised User Interface                – Most powerful TMS now easiest to use     ...
Announcing: Ensighten Virtual Tagger                                                      just kidding….        #agility20...
Announcing: Ensighten Visual Tagger        Key Benefits          – Configure any tag while viewing your website in a     ...
Final Thoughts        News                                              Josh Manion                – GSI Commerce Partner...
1   j manion - real-time marketing maneuvers
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1 j manion - real-time marketing maneuvers

  1. 1. Enterprise Tag Management Gnarly! Real-Time Marketing Maneuvers for 2013 Josh Manion CEO Ensighten
  2. 2. Agility 2012 and 2013 200 #agility20132 | Ensighten – Confidential, All Rights Reserved.
  3. 3. Digital Marketing Ecosystem at Agility #agility20133 3 | Ensighten – Confidential, All Rights Reserved.
  4. 4. Growth #agility20134 | Ensighten – Confidential, All Rights Reserved.
  5. 5. 2012 New Customers #agility20135 | Ensighten – Confidential, All Rights Reserved.
  6. 6. Ensighten 2012 Highlights  Ensighten opened London office for EMEA region  Closed a Series A round of $15.5 million, led by Volition Capital  The launch of Ensighten Mobile 2.0, real-time tagging for mobile apps.  The launch of Ensighten Privacy, single line of code privacy compliance  Awarded patent 8,261,362 for Ensighten Privacy by US patent office  Ensighten Connect partner program – partners in US, UK, Brazil, Australia, Italy #agility20136 | Ensighten – Confidential, All Rights Reserved.
  7. 7. 2012 Highlights: Adobe Summit #agility20137 | Ensighten – Confidential, All Rights Reserved.
  8. 8. What’s New: GSI Commerce Partnership  GSI Commerce, ecommerce platform leader – eBay Inc. company – ecommerce for hundreds of leading brands  Ensighten first TMS partner for GSI  Integration of GSI tags into Ensighten Manage – ClearSaleing – e-Dialog – Fetchback – PepperJam #agility20138 | Ensighten – Confidential, All Rights Reserved.
  9. 9. 2013 TMS Market Drivers  Competitive – If you’re not looking at TMS, you’re behind the curve  Increase Awareness – Thanks Google, thanks Adobe  Early adopters experiencing real benefits – Forrester, Joe Stanhope August 2012 research #agility20139 | Ensighten – Confidential, All Rights Reserved.
  10. 10. 2013: TMS Market Continues to Accelerate #agility201310 | Ensighten – Confidential, All Rights Reserved.
  11. 11. Big guys enter TMS #agility201311 | Ensighten – Confidential, All Rights Reserved.
  12. 12. What does Forrester say about TMS  First analyst report with TMS customer data  Marketers struggle with complex digital marketing / analytics environment  Tag management systems deliver on promise of efficiency  Early stage TMS market offers many vendor options Forrester Landscape TMS Report Joe Stanhope – August 2012 #agility201312 Ensighten Private and Confidential
  13. 13. Avg Time to Implement or Revise a Tag With TMS, ability to add or revise tags in a day leaps from 18% to 80%#agility2013
  14. 14. Bigger Picture - What’s Next for TMS?  Big Data – explosion of consumer data driven by social, mobile, web 2.0  Online Competition – thin margins and decreasing back-end differentiation  Privacy – consumer awareness, tools, empowerment – legislative threat, compliance liability  Tag Proliferation – increasing sophistication of digital marketing – many silos of data #agility201314 | Ensighten – Confidential, All Rights Reserved.
  15. 15. Market Gap from Data to Action Data Collection Barrier – Data Integration/Tag Deployment Website Data Gap – Analysis to Action Action Analysis #agility201315 | Ensighten – Confidential, All Rights Reserved.
  16. 16. Ensighten Platform #agility201316 | Ensighten – Confidential, All Rights Reserved.
  17. 17. Ensighten Data Stream Diagram Website Visitor Browser Ensighten Cookies Real-Time Action Website Visitor Browser Ensighten Local Storage Ensighten Near Real-Time Ensighten Action Off-line or 3rd Party Data Customer #agility201317 | Ensighten – Confidential, All Rights Reserved.
  18. 18. YouTube Olympics Video CoverageEnsighten Data Stream Use Case YouTube/nbcolympics.com/AKQA:  Compressed project timeline  Real-time tag changes  Complex advertising attribution including off-site impressions Solution:  Multi-platform tracking (web, mobile web, video, apps)  1.1 Billion tags served – 2 weeks  Advanced retargeting with first-party cookie pool#agility2013
  19. 19. What’s New: Ensighten Manage 2.0  Revised User Interface – Most powerful TMS now easiest to use  Ensighten App Library – Wizard based tag “apps”  Ensighten Visual Tagger – Site interaction while tagging  All the Power of Manage 1.0 – Support for Any Tag – Single Line of Code Deployment – Global Tag Delivery Network – Unlimited Conditions – Enterprise Workflow #agility201319 | Ensighten – Confidential, All Rights Reserved.
  20. 20. Announcing: Ensighten Virtual Tagger just kidding…. #agility201320 | Ensighten – Confidential, All Rights Reserved.
  21. 21. Announcing: Ensighten Visual Tagger  Key Benefits – Configure any tag while viewing your website in a browser. – Easily create a data layer to optimize dynamic elements on your website. – Access and define business data to make it actionable and relevant. – Ease deployment of complex MVT tags  Available now – in Manage 2.0 – in Manage 1.0 #agility201321 | Ensighten – Confidential, All Rights Reserved.
  22. 22. Final Thoughts  News Josh Manion – GSI Commerce Partnership founder and ceo – Manage 2.0 Launched Ensighten @joshmanion  2013 josh@ensighten.com – TMS vendor pack separates – Multi-channel TMS increasingly important – Move beyond tag management to data action  2012 accomplishments impossible without our customers and partners – Thank you #agility201322 | Ensighten – Confidential, All Rights Reserved.
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