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1 j manion - real-time marketing maneuvers

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  • 1. Enterprise Tag Management Gnarly! Real-Time Marketing Maneuvers for 2013 Josh Manion CEO Ensighten
  • 2. Agility 2012 and 2013 200 #agility20132 | Ensighten – Confidential, All Rights Reserved.
  • 3. Digital Marketing Ecosystem at Agility #agility20133 3 | Ensighten – Confidential, All Rights Reserved.
  • 4. Growth #agility20134 | Ensighten – Confidential, All Rights Reserved.
  • 5. 2012 New Customers #agility20135 | Ensighten – Confidential, All Rights Reserved.
  • 6. Ensighten 2012 Highlights  Ensighten opened London office for EMEA region  Closed a Series A round of $15.5 million, led by Volition Capital  The launch of Ensighten Mobile 2.0, real-time tagging for mobile apps.  The launch of Ensighten Privacy, single line of code privacy compliance  Awarded patent 8,261,362 for Ensighten Privacy by US patent office  Ensighten Connect partner program – partners in US, UK, Brazil, Australia, Italy #agility20136 | Ensighten – Confidential, All Rights Reserved.
  • 7. 2012 Highlights: Adobe Summit #agility20137 | Ensighten – Confidential, All Rights Reserved.
  • 8. What’s New: GSI Commerce Partnership  GSI Commerce, ecommerce platform leader – eBay Inc. company – ecommerce for hundreds of leading brands  Ensighten first TMS partner for GSI  Integration of GSI tags into Ensighten Manage – ClearSaleing – e-Dialog – Fetchback – PepperJam #agility20138 | Ensighten – Confidential, All Rights Reserved.
  • 9. 2013 TMS Market Drivers  Competitive – If you’re not looking at TMS, you’re behind the curve  Increase Awareness – Thanks Google, thanks Adobe  Early adopters experiencing real benefits – Forrester, Joe Stanhope August 2012 research #agility20139 | Ensighten – Confidential, All Rights Reserved.
  • 10. 2013: TMS Market Continues to Accelerate #agility201310 | Ensighten – Confidential, All Rights Reserved.
  • 11. Big guys enter TMS #agility201311 | Ensighten – Confidential, All Rights Reserved.
  • 12. What does Forrester say about TMS  First analyst report with TMS customer data  Marketers struggle with complex digital marketing / analytics environment  Tag management systems deliver on promise of efficiency  Early stage TMS market offers many vendor options Forrester Landscape TMS Report Joe Stanhope – August 2012 #agility201312 Ensighten Private and Confidential
  • 13. Avg Time to Implement or Revise a Tag With TMS, ability to add or revise tags in a day leaps from 18% to 80%#agility2013
  • 14. Bigger Picture - What’s Next for TMS?  Big Data – explosion of consumer data driven by social, mobile, web 2.0  Online Competition – thin margins and decreasing back-end differentiation  Privacy – consumer awareness, tools, empowerment – legislative threat, compliance liability  Tag Proliferation – increasing sophistication of digital marketing – many silos of data #agility201314 | Ensighten – Confidential, All Rights Reserved.
  • 15. Market Gap from Data to Action Data Collection Barrier – Data Integration/Tag Deployment Website Data Gap – Analysis to Action Action Analysis #agility201315 | Ensighten – Confidential, All Rights Reserved.
  • 16. Ensighten Platform #agility201316 | Ensighten – Confidential, All Rights Reserved.
  • 17. Ensighten Data Stream Diagram Website Visitor Browser Ensighten Cookies Real-Time Action Website Visitor Browser Ensighten Local Storage Ensighten Near Real-Time Ensighten Action Off-line or 3rd Party Data Customer #agility201317 | Ensighten – Confidential, All Rights Reserved.
  • 18. YouTube Olympics Video CoverageEnsighten Data Stream Use Case YouTube/nbcolympics.com/AKQA:  Compressed project timeline  Real-time tag changes  Complex advertising attribution including off-site impressions Solution:  Multi-platform tracking (web, mobile web, video, apps)  1.1 Billion tags served – 2 weeks  Advanced retargeting with first-party cookie pool#agility2013
  • 19. What’s New: Ensighten Manage 2.0  Revised User Interface – Most powerful TMS now easiest to use  Ensighten App Library – Wizard based tag “apps”  Ensighten Visual Tagger – Site interaction while tagging  All the Power of Manage 1.0 – Support for Any Tag – Single Line of Code Deployment – Global Tag Delivery Network – Unlimited Conditions – Enterprise Workflow #agility201319 | Ensighten – Confidential, All Rights Reserved.
  • 20. Announcing: Ensighten Virtual Tagger just kidding…. #agility201320 | Ensighten – Confidential, All Rights Reserved.
  • 21. Announcing: Ensighten Visual Tagger  Key Benefits – Configure any tag while viewing your website in a browser. – Easily create a data layer to optimize dynamic elements on your website. – Access and define business data to make it actionable and relevant. – Ease deployment of complex MVT tags  Available now – in Manage 2.0 – in Manage 1.0 #agility201321 | Ensighten – Confidential, All Rights Reserved.
  • 22. Final Thoughts  News Josh Manion – GSI Commerce Partnership founder and ceo – Manage 2.0 Launched Ensighten @joshmanion  2013 josh@ensighten.com – TMS vendor pack separates – Multi-channel TMS increasingly important – Move beyond tag management to data action  2012 accomplishments impossible without our customers and partners – Thank you #agility201322 | Ensighten – Confidential, All Rights Reserved.