The Future of Interactivity                                         Introducing the SUR40Change | Challenge | Create© 2012...
What is Surface?     • Microsoft Surface is a commercial computing platform that enables people to use touch and real     ...
What is Surface?     • Microsoft Surface 1.0, shipped to customers in 2008 as an end-to-end solution with Microsoft       ...
NUI – The Next Generation of User Interface     • In computing, a natural user interface, or NUI, is the common term used ...
Evolution of the Surface Concept     • When Bill Buxton, a principal researcher at Microsoft Research, was asked about the...
Evolution of the Surface Concept     • In a demonstration at TED in 2006, he showed a variety       of means of interactin...
Evolution of the Surface Concept     • Microsoft Surface takes similar ideas to the next logical level.     • It provides ...
Introducing the SUR40Change | Challenge | Create© 2012 Samsung Electronics America - CONFIDENTIAL
Capabilities of the SUR40     • Multi-Touch and Multi-User     • The Samsung SUR40 can recognize and react to more than 50...
Capabilities of the SUR40     • Physical Object Recognition     • The Samsung SUR40 can be customized to recognize unique ...
Capabilities of the SUR40     • Digital Device Interaction     • Applications can be installed on the SUR40 that will allo...
Capabilities of the SUR40     • PixelSense™ Technology     • Microsoft PixelSense™ technology is what enables the object r...
Capabilities of the SUR40     • Powerful Computing     • The Samsung SUR40 takes powerful computing to a       new level. ...
Capabilities of the SUR40     • Horizontal Table or Vertical Mounting     • The SUR40 can be used as a table, or it can be...
APPLICATIONS FOR THE SUR40Change | Challenge | Create© 2012 Samsung Electronics America - CONFIDENTIAL
Applications     • Hospitality: Increase Customer Satisfaction and Operational Efficiencies     • The happiness of your gu...
Applications     • Education: Deliver a Unique Learning Environment for Almost Any Topic     • Capturing the undivided att...
Applications     • Retail: Deliver Social Shopping Experiences     • Capture the attention of consumers through a custom a...
Applications     • Finance: Create a More Personalized Customer Experience     • Providing clients with a highly personali...
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Microsoft Surface 2.0 Samsung (Sur40)

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Microsoft Surface 2.0 Samsung (Sur40)

  1. 1. The Future of Interactivity Introducing the SUR40Change | Challenge | Create© 2012 Samsung Electronics America - CONFIDENTIAL
  2. 2. What is Surface? • Microsoft Surface is a commercial computing platform that enables people to use touch and real world objects to share digital content at the same time. • The Surface platform consists of software and hardware products that combine vision based multitouch PC hardware, 360-degree multiuser application design, and Windows software to create a natural user interface (NUI) for users.Change | Challenge | Create© 2012 Samsung Electronics America - CONFIDENTIAL
  3. 3. What is Surface? • Microsoft Surface 1.0, shipped to customers in 2008 as an end-to-end solution with Microsoft producing and selling the combined hardware/software platform. • Microsoft and Samsung partnered to announce the current version of Surface, the Samsung SUR40 for Microsoft Surface (“SUR40”), at the Consumer Electronics Show (CES) in 2011. • Samsung is now shipping the new SUR40 hardware with the Microsoft Surface 2.0 software platform to customers. • Microsoft also provides the free Microsoft Surface 2.0 Software Development Kit (SDK) for developers to create NUI touch applications for Surface and Windows 7 touch PCs.Change | Challenge | Create© 2012 Samsung Electronics America - CONFIDENTIAL
  4. 4. NUI – The Next Generation of User Interface • In computing, a natural user interface, or NUI, is the common term used by designers to refer to a user interface that is effectively invisible to users, or becomes invisible with successive learned interactions. • The word natural is used because most computer interfaces use artificial control devices whose operation has to be learned. • A NUI relies on a user being able to quickly transition from novice to expert. • While the interface requires learning, that learning is eased through design which gives the user the feeling that they are instantly and continuously successful. • This can be aided by technology which allows users to carry out relatively natural motions, movements or gestures that they quickly discover control the computer application or manipulate the on-screen content.Change | Challenge | Create© 2012 Samsung Electronics America - CONFIDENTIAL
  5. 5. Evolution of the Surface Concept • When Bill Buxton, a principal researcher at Microsoft Research, was asked about the iPhones interface, he responded "Multi-touch technologies have a long history. To put it in perspective, the original work undertaken by my team was done in 1984, the same year that the first Macintosh computer was released, and we were not the first." • Multi-touch is a technology which could enable a natural user interface. However, most UI toolkits used to construct interfaces executed with such technology are traditional GUI interfaces. • One of the first examples of NUI technology is the work done by Jefferson Han on multi-touch interfaces.Change | Challenge | Create© 2012 Samsung Electronics America - CONFIDENTIAL
  6. 6. Evolution of the Surface Concept • In a demonstration at TED in 2006, he showed a variety of means of interacting with on-screen content using both direct manipulations and gestures. • For example, to shape an on-screen glutinous mass, Jeff literally pinches and prods and pokes it with his fingers. • In a GUI interface for a design application for example, a user would use the metaphor of tools to do this, for example, selecting a prod tool, or selecting two parts of the mass that they then wanted to apply a pinch action to. • Han showed that user interaction could be much more intuitive by doing away with the interaction devices that we are used to and replacing them with a screen that was capable of detecting a much wider range of human actions and gestures.Change | Challenge | Create© 2012 Samsung Electronics America - CONFIDENTIAL
  7. 7. Evolution of the Surface Concept • Microsoft Surface takes similar ideas to the next logical level. • It provides a natural method for how users interact with content, but adds in the ability for the device to optically recognize objects placed on top of it. • In this way, users can trigger actions on the computer through the same gestures and motions as Jeff Hans touchscreen allowed, but also objects become a part of the control mechanisms. • So for example, when you place a wine glass on the table, the computer recognizes it as such and displays content associated with that wine glass. • Placing a wine glass on a table is a natural thing for a person to do, hence it fits as part of a natural user interface.Change | Challenge | Create© 2012 Samsung Electronics America - CONFIDENTIAL
  8. 8. Introducing the SUR40Change | Challenge | Create© 2012 Samsung Electronics America - CONFIDENTIAL
  9. 9. Capabilities of the SUR40 • Multi-Touch and Multi-User • The Samsung SUR40 can recognize and react to more than 50 points of contact simultaneously. • Several users at once can use the SUR40, for heightened collaboration and connection. • Groups of people can interact with multimedia content, play games, create special effects, and manipulate art and photographs in truly unique and compelling ways. • With its multi-touch and multi-user capabilities, the SUR40 will completely change the way people communicate with one another.Change | Challenge | Create© 2012 Samsung Electronics America - CONFIDENTIAL
  10. 10. Capabilities of the SUR40 • Physical Object Recognition • The Samsung SUR40 can be customized to recognize unique surface tags and even to detect physical objects placed on its surface, to trigger different types of digital responses. • For example, room keys or payment cards can access guest services and facility information. • Or an item in a retail setting can prompt product information, allow comparison with similar items, and suggest complementary items.Change | Challenge | Create© 2012 Samsung Electronics America - CONFIDENTIAL
  11. 11. Capabilities of the SUR40 • Digital Device Interaction • Applications can be installed on the SUR40 that will allow it to share information between internet- or Bluetooth- enabled devices. • When a mobile device or mobile computer is placed on the SUR40, for example, content could be dragged and dropped from the device to the SUR40, and vice versa.Change | Challenge | Create© 2012 Samsung Electronics America - CONFIDENTIAL
  12. 12. Capabilities of the SUR40 • PixelSense™ Technology • Microsoft PixelSense™ technology is what enables the object recognition capabilities of the SUR40. • By utilizing PixelSense™, the SUR40 recognizes and visualizes objects placed on its surface by actually seeing and responding to the objects on the screen. • This remarkable technology also allows the device to be just 4" thin, for greater versatility. Protection Glass LCD Panel with Integrated Sensors Optical Sheets PixelSense ™ Backlight with Visible and IR LEDs Embedded PC HousingChange | Challenge | Create© 2012 Samsung Electronics America - CONFIDENTIAL
  13. 13. Capabilities of the SUR40 • Powerful Computing • The Samsung SUR40 takes powerful computing to a new level. Windows® 7 Professional for embedded systems (64-bit) delivers power, reliability and manageability for your organization. • The Athlon™ II X2 2.9 GHz Dual-Core processor saves time through its blazing speed and makes multitasking quick and simple. • And your graphics will always look their best with extremely fast and powerful AMD Radeon™ HD 6570M. • Exceptional Connectivity • With four USB ports, HDMI, 802.11n, Ethernet and Bluetooth connectivity, content is virtually limitless. • The USB ports allow you to connect any capable peripheral, such as bar code scanners, video cameras, laptops or printers, to create an even more powerful business solution.Change | Challenge | Create© 2012 Samsung Electronics America - CONFIDENTIAL
  14. 14. Capabilities of the SUR40 • Horizontal Table or Vertical Mounting • The SUR40 can be used as a table, or it can be wall- mounted. • It increases interactivity in whatever way works best for you. • A Fully Immersive Experience • The sights of the SUR40 will be amazing, and with the four built-in speakers, the sound will be, too.Change | Challenge | Create© 2012 Samsung Electronics America - CONFIDENTIAL
  15. 15. APPLICATIONS FOR THE SUR40Change | Challenge | Create© 2012 Samsung Electronics America - CONFIDENTIAL
  16. 16. Applications • Hospitality: Increase Customer Satisfaction and Operational Efficiencies • The happiness of your guests is the most critical part of your business. • The Samsung SUR40 provides an innovative and interactive way of satisfying your guests’ needs while increasing operational efficiencies at every property. • As guests check in, they can use the Samsung SUR40 to compare images of available rooms to see which is the most suitable for their needs. • The Samsung SUR40 also allows guests to check the views from the property where they currently are, as well as the views from other facilities and tourist attractions (as simulated images), saving time and increasing customer satisfaction.Change | Challenge | Create© 2012 Samsung Electronics America - CONFIDENTIAL
  17. 17. Applications • Education: Deliver a Unique Learning Environment for Almost Any Topic • Capturing the undivided attention of students can be one of your biggest challenges. • It plays an important role in classroom stimulation and truly quenching your students’ thirst for knowledge. • The SUR40 delivers uniquely immersive learning experiences that can delight and enhance understanding. • Multiple students can interact with the Samsung SUR40 and benefit from a unique learning experience that utilizes more of the senses. • It’s an extremely efficient teaching device that lends itself to collaboration, improved learning and greater versatility.Change | Challenge | Create© 2012 Samsung Electronics America - CONFIDENTIAL
  18. 18. Applications • Retail: Deliver Social Shopping Experiences • Capture the attention of consumers through a custom application. • The Samsung SUR40 can be configured to create a unique shopping experience that not only stops shoppers in their tracks, but also delivers messages and information in an engaging manner. • For example, you can keep more shoppers in your store with the SUR40 by allowing them to compare the price of a particular item in other locations. • Capabilities such as this also provide employees with a simple way to manage inventory and update store information.Change | Challenge | Create© 2012 Samsung Electronics America - CONFIDENTIAL
  19. 19. Applications • Finance: Create a More Personalized Customer Experience • Providing clients with a highly personalized experience has become the standard in today’s financial services industry. • Clients want to see exactly how their money and accounts are being handled so they leave feeling comfortable and confident. • By making them feel more involved with their investments through the interactive interface, the Samsung SUR40 is the perfect business and sales tool. • The large canvas can display multiple types of information that illustrate the health of clients’ investments, or it can compare different financial products. • Complex information can be better communicated when options and their impact can be seen visually. • The SUR 40 can facilitate a more personalized conversation, leading to better understanding and ultimately, increased sales.Change | Challenge | Create© 2012 Samsung Electronics America - CONFIDENTIAL
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