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Unplug Now
 

Unplug Now

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Stanford University Peace Innovation class presentation. Please visit peace.stanford.edu for more info. Contact enrique.allen@stanford.edu with questions. Thank you!

Stanford University Peace Innovation class presentation. Please visit peace.stanford.edu for more info. Contact enrique.allen@stanford.edu with questions. Thank you!

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Unplug Now Unplug Now Presentation Transcript

  • Unplug Now twitter.com/unplugnow Stanford University CS377P Daisuke Iizawa Keng-Teh Min Enrique Allen Greg Schwartz
  • 1 simple action
  • Unplug any unused appliance near you today
  • Why?
    • According to PG&E, if everyone in the United States unplugs his or her unused electronic appliances, it's like taking 8.5 million cars off the road
    • Wow… we can save energy and prevent unnecessary global warming with one simple action
  •  
  • Antecedents to Peace
    • People working together
    • Interconnectedness
    • Energy sustainability
  • Process
    • Facebook week-long event
    • Twitter account
    • 100 HITs on Amazon Mechanical Turk paying users $0.2/per uploaded picture of unplugged appliance to Facebook event
  • Tweet “@unplugnow [appliance]” Update Facebook status “ unplugnow [appliance]” OR Step 1 Step 2 *HITs upload picture of unplugged appliance
  • Metrics for ATPs
    • How many people join Facebook event
    • How many people follow Twitter account
    • How many people actually unplug something- based on public tweets and Facebook status message updates
    • Estimated carbon emissions avoided
  • Results
    • “ Attended” Facebook event: 35 (12.9%)
    • Twitter followers: 4
    • HITs completed: 2
    • Unplugged appliances: 22
    • Estimated carbon emission avoided in 1 day: ~2 kg
    • Hypothetical carbon emissions avoided yearly:
    • ~ 726 kg if constant participation rate
    *According to E-Day, unplugged phone charger when not in use = annual saving of 10 pounds and 33 kilograms of carbon emissions off of your annual CO2 total
  • What worked?
    • Exchanging comments on Facebook invite wall
    • Sending mobile photos with twitpic.com
  • Limitations
    • Did not scale beyond personal ties
    • No feedback loop after status update
    • No tweets despite rsvp to attend Facebook event
    • No spontaneous followers on twitter
    • HIT required Facebook account
    • No scalable analysis of Facebook status
  • Lessons Learned
    • Must use cue to trigger behavior change- eg SMS reminder to unplug
    • Facebook group has more potential for continued engagement
    • Must engage lead Twitter users and actively follow other users
    • Make HIT simpler
    • Provide feedback/progress for participants- X amount of carbon emissions avoided today
  • Unplug Now twitter.com/unplugnow Stanford University CS377P Daisuke Iizawa Keng-Teh Min Enrique Allen Greg Schwartz