Auto Sensing Context

Slide 1: Automatically sensing your context with status icons Captology.stanford.edu Psychology of Facebook Stanford Persuasive Technology Lab Enrique Allen Enrique.Allen@stanford.edu

Slide 5: What is she doing here? Did she see me? Is she busy, should I talk to her?

Slide 6: Dilbert’s Context xt “status” Ph te n ysi Co cal Availability ok Co bo ce nte Fa Visibility xt zz Awareness Accountability

Slide 7: Hmm… It’s hot outside and noisy maybe I’ll just check Facebook Mobile…

Slide 10: What can you infer about context based on icons? Visibility, Awareness Facebook Location Friends Availability Activity Type Emotion Action SMU SMUs often include: tasks, materials, “is trying to sometimes rarely recommendations, relax”, timestamp disclosed included historical mobile patterns Chat onsite or idle SMU included in chat text, links, online frequently display emoticons Uploading almost anything, Photos mobile photo Sometimes almost timestamp subjects, tagged always comments Attending party, causes, Events place, street, RSVPs, “Let’s get city date & time of education, meetings, networks, drunk!”, links, event, timestamp music/art, sports, trips groups comments etc. Groups business, common “Save place, street, members, interest, Burma!”, timestamp city networks entertainment/art, links, Stanford Persuasive Technology Lab geography etc. comments

Slide 11: How can auto-status icons help interaction? Facebook Visibility Awareness Availability Accountability Action SMU “Hey Ben is going “Eva going for downtown tonight” “Oh no, Julie is sick “Did you see the link Coffee, updated 5 today” Alex posted?” minutes ago” Chat “Sam is offline” “Harry is always “Wow everyone’s on online” “Just ask Jessica on Facebook right now” chat” Uploading Photos “James is so lucky “Joaquin changed “Look at what Michelle to be in Costa Rica right now!” “Should we hire Dan if his profile picture 2 and Allison are he drinks like that?” days ago” wearing ” Attending Events “Xiajing is “There is a concert “I think they’re at attending next “Jenny came” nearby” Matt’s party” week” Groups “Tatenda “Did you hear about “You can message commented at what’s going on in “Ryan is the admin” everyone” 6:15pm” Palestine” Stanford Persuasive Technology Lab Enrique Allen

Slide 12: How can auto-status icons help interaction? Facebook Visibility Awareness Availability Accountability Action SMU “Hey Ben is going “Eva going for downtown tonight” “Oh no, Julie is sick “Did you see the link Coffee, updated 5 today” Alex posted?” minutes ago” Chat “Sam is offline” “Harry is always “Wow everyone’s on online” “Just ask Jessica on Facebook right now” chat” Uploading Photos “James is so lucky “Joaquin changed “Look at what Michelle to be in Costa Rica right now!” “Should we hire Dan if his profile picture 2 and Allison are he drinks like that?” days ago” wearing ” Attending Events “Xiajing is “There is a concert “I think they’re at attending next “Jenny came” nearby” Matt’s party” week” Groups “Tatenda “Did you hear about “You can message commented at what’s going on in “Ryan is the admin” everyone” 6:15pm” Palestine” Stanford Persuasive Technology Lab Enrique Allen

Slide 13: Hmm… She’s going for coffee later… where, with who? “Eva going for coffee, updated 5 minutes ago”

Slide 14: Deconstructing your status SMU Disclosure 2 Contextual Inferences 3 Auto Status Icons 1 Stanford Persuasive Technology Lab Enrique Allen

Slide 15: Examples of Facebook automatically sensing your context persuasively Facebook Surveillance Tunneling Conditioning Social Proof Tailoring Recommendations Action (info) displaying SMU showing expired and blank “What are you placing next to others, SMUs of status messages, doing right question profile pictures in friends with most interesting SMU parsing now?” prominently, status stories, recent mutual SMUs keywords of valuable rewards and comments and activity, updates reminders games stats subscription genres displaying SMUs in chat baiting users pictures of friends detecting active window, to disclose online, display order, and idle states, number of presence, best friends to talk Chat show who is preference providing social friends online, incentives to with chatting granularity cues disclose on chatting site activity *Examples of what Facebook is implementing Stanford Persuasive Technology Lab *Examples of what Facebook can do Enrique Allen

Slide 16: Triggering SMU SMU Triggers 2 Probability of updating 3 Context 1 Stanford Persuasive Technology Lab Enrique Allen

Slide 17: Triggering Chat Chat Triggers 2 Probability of chat 3 Context 1 Stanford Persuasive Technology Lab Enrique Allen

Slide 18: Physical Context Sensory Cue Response -talking louder in a bar -noticing girl brush her hair -making sure you don’t smell -eating bad food to be polite

Slide 19: Facebook Context Sensory Cue Response -sharing media text/image/video -processing News Feed and Mini-Feed Stories -maintaining identity

Slide 20: Dilbert’s Context xt “status” Ph te on ysi kC cal Availability oo Co eb nte c Fa Visibility xt zz Awareness Accountability

Slide 21: Automatically sensing your context with status icons Captology.stanford.edu Psychology of Facebook Stanford Persuasive Technology Lab Enrique Allen Enrique.Allen@stanford.edu