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S2
 

S2

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    S2 S2 Presentation Transcript

    • Communication Writing• Before writing ask these questions• Who is the reader?• Why do I need to write?• What shall I write?• How shall I write?
    • Why do I need to write?• Importance of this mode of communication – Record – Complicated information – Legality – Proposal
    • Objectives of writing• Establish the reason for writing• It could be – For writing a proposal about your business to a prospective client – Making a report on a subject to your superior – Writing a recommendation – Seeking advice/help
    • What shall I write?• The Form i.e. the channel of writing• and the content
    • Form/Channel• Letter – Internal & external – Tone, image – Precise• Memo – Internal – Less Formal – Shorter• Report – Factual – Targeted at particular audience• Proposal – Marketing – Confidential
    • Content• Collect all information• Planning the writing• Organising the information in clear and logical format• Main points to cover• Framing the sentences
    • How shall I write?• Language and how to use it – Correct vocabulary – Functional language• Clarity, style tone• Cohesive• Using paragraphs
    • Process of Writing• Establish Goals and Aims – Collect Information – Decide what to write – Plan: Organise and sort Information• Consider the reader
    • Process of writing (contd.)• Choose the language – Structure, layout and cohesion – Grammar, functions and vocabulary – Style, clarity and tone• Draft – Review – Evaluate
    • Structure
    • Structure• Whether letter, memos or reports, it is important to – Sequence your ideas – Write in short paragraphs – Link paragraphs in logical sequence – Use headings or sub-headings – Use an appropriate layout
    • Sequencing ideas• Helps build the structure• Background to situation or problem• Possible solutions or options• Advantages or disadvantages of the above• Recommendation or conclusion
    • Maria Fuentas worked under my direct supervision at JohnsonTechnologies for a period of six years ending in October 2010.During that period, I had the great pleasure of seeing herblossom from a junior marketing trainee at the beginning, into afully functioning Marketing, Program Co-Ordinator, in her finaltwo years with the company. That was the last position she heldbefore moving on to a better career opportunity elsewhere.Maria is a hard-working self-starter who invariably understandsexactly what a project is all about from the outset, and how toget it done quickly and effectively. During her two years in theMarketing Co-Ordinator position, I cannot remember an instancein which she missed a major deadline. She often broughtprojects in below budget, and a few were even completed aheadof schedule.
    • Maria Fuentas worked under my direct supervision at JohnsonTechnologies for a period of six years ending in October 2010.During that period, I had the great pleasure of seeing herblossom from a junior marketing trainee at the beginning, into afully functioning Marketing, Program Co-Ordinator, in her finaltwo years with the company. That was the last position she heldbefore moving on to a better career opportunity elsewhere.Maria is a hard-working self-starter who invariably understandsexactly what a project is all about from the outset, and how toget it done quickly and effectively. During her two years in theMarketing Co-Ordinator position, I cannot remember an instancein which she missed a major deadline. She often broughtprojects in below budget, and a few were even completed aheadof schedule.
    • Paragraphs• Anything is easier to read if divided in to separate paragraphs• Have separate paragraphs for each idea or item
    • HeadingsSub-headings
    • Headings and sub-headings• Improves clarity of the written sentences• Cues in to what each section is about
    • Layout of Business Letters• Printed letterhead• Date• Reference• Addressee• Salutation• Main Body• Closure• A note about any enclosures or copies
    • Example
    • Layouts of memos• Starting a memo – Who is the memo being sent to (can be to many) – Who the memo is being sent by – The date – A heading or title to indicate what the memo is about
    • Writing a memo• Keep it short• Use short sentences• Start the memo with an important statement or message• Write only what is necessary – Examples
    • Write a Memo• In Groups• From CEO: Appointment of Senior Director – Marketing• From Dean: Notice to students on non- attendance
    • • Write a cover letter about yourself to the Principal/Dean of Manipal M&E – Family – Education Background – Your interests – Achievements