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online retail and social media dissertation

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  • 1. Online Retail and Social Media BY Enosh Yeluchuri 102516069 Mentor: Mr. Suhas Aatreya
  • 2. IntroductionIt is vital for any company to promote and spreadawareness through social media.Social media is growing tremendously.New businesses like Online retail need quick and easymarketingAnd social media can provide that throughAdvertisments.
  • 3. Background to the studyOnline marketing diverting big money to Social mediaPopular sites are Facebook, Twitter, Myspace,Youtube, FlickrTarget audience for Online retailers are under 30 age.Gen Y heavily relies on peer recomendatings whenbuying online.Need richer experience for online shopping.
  • 4. Problem areasSticking with known storesprofessionalism and user-friendliness of the siteNo shipping costs in the basketConsumers often dont convert on a first visit!The problem is especially evident with cross-borderpurchases
  • 5. In my research, I have used two types of researchdesign Exploratory Descriptive
  • 6. 1. When I connect to internet, I log in toEmail 67 76%Pornography 5 6%Facebook 76 86%Twitter 17 19%Linkedin 8 9%news and sports 33 38%Other 15 17%
  • 7. 2. In a social networking site.. a. I just check my 69 78% notifications/mails/ tweets b. Oh he/she liked my pic let 16 18% me comment c. I would love to check the 0 0% tweets of movie stars d. I send random add reqs or 1 1% tweet to random chick/hunk Other 2 2%
  • 8. 3. Advertisement on a social media site? a. Will interrupt me from why I 18 20% logged in b. I don’t care 28 32% about the adverts c. I never noticed 7 8% them d. Not a bad idea to know the 34 39% product
  • 9. 4. What kind of advertisements do you usually click on? a. Gadgets which includes 27 31% smartphones b. Clothing and 28 32% footwear c. Cheap deals 14 16% d. or random 18 20% adverts
  • 10. 5. After logging on to an online retail web portal doyou proceed for new member registration? Yes 10 11% No 44 50% May be 33 38%
  • 11. 6. Would you like to shop online if you can get a betterdeal than going to a physical store?Yes 57 65%No 9 10%Depends onthe payment 22 25%options
  • 12. 7. Would you ever buy of an online retail website throughsocial media advertisements? Yes 25 28% No 26 30% May be 36 41%
  • 13. 8. What category of online shopping do interest you?a. Automotive(Eg: Used vehicles) 1 10 11% 2 15 17% 3 62 70%b. Consumer electronics(Eg: cell phone,digi cams) 1 39 44% 2 34 39% 3 14 16%Option 1 being the strongest interest, option 3 being the least, option 2 being moderate
  • 14. C. Computer Hardware and software(Eg: Pen drives, games etc) 1 29 33% 2 34 39% 3 24 27% d. sporting goods and outdoor activities (Eg: Cricket bats, Shuttle bats, camping goods) 1 11 13% 2 21 24% 3 55 63%Option 1 being the strongest interest, option 3 being the least, option 2 being moderate
  • 15. e. Clothing and footwear( Branded stuff Eg: Levis, Lee, Nike, Puma)1 36 41%2 30 34%3 21 24%f. Jewelry, watches and other accessories(Megabrands like Casio, Timex, Police)1 20 23%2 36 41%3 31 35%
  • 16. 9. Do you know any of these online retailers?a. Ebay.in 82 94%b. Flipkart.com 64 74%c. Infibeam.com 7 8%d. Naaptol.com 31 36%e. Homeshop18.com 34 39%f. Futurebazaar.com 36 41%g. myntra.com 61 70%h. snapdeal.com 60 69%i. letsbuy.com 15 17%
  • 17. Conclusion• consumers would click an advertisement on a social networking website if it’s useful and informative for him.• A payment option is something to be taken care of.• effective methods of online shopping must be promoted by the online retailers thru social media.• Online retailers must focus on the brand and product likability of the consumer.• Social media consumer is ready for his online shopping