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Web 2.0 Innovation, Ennova

Web 2.0 Innovation, Ennova

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  • John will introduce me. Remember to smile and speak slowly and clearly. Time is in top left on 2nd screen

Web 2 0 Presentation Web 2 0 Presentation Presentation Transcript

  • Leveraging the power of the user generated content revolution for your business. Web 2.0 en nova
  • Survey: are you / have you
    • On Linked In
    • On Facebook or MySpace
    • Published a YouTube video
    • On Flickr
    • Publishing a blog
    • Using Feedburner
    • Written a wiki post
    • Contributed to a message forum or review site (like tripadvisor.com)
    • Publishing a podcast
    • Using Digg, del.icio.us or StumbleUpon
    • Using Twitter
  • How does web 2.0 make you feel?
  • Introduction
  • The Big Idea Web 1.0 publisher generated content Web 2.0 user generated content
  • The Big Idea ..
  • The Big Idea …
  • Categorizing the various web 2.0 tools 1 RSS: Really Simple Syndication. A technology for moving web content around the web. Often used for newsfeeds. Chart adapted from “Six ways to make Web 2.0 work” published by The McKinsey Company in Feb 2009. Web 2.0 Technology Description Category Example Wikis, commenting, shared workspaces Facilitates cocreation of content/applications across large, distributed set of participants. Broad collaboration Wikipedia, Huddle.net Blogs, podcasts, videocasts, peer to peer Offers individuals a way to communicate/share information with broad set of other individuals. Broad communication iTunes podcasts, blogs, Twitter Prediction markets, information markets, polling Harnesses the collective power of the community and generates a collectively derived answer. Collective estimation Wikipedia, Restaurantica, TripAdvisor, polls Tagging, social bookmarking/filtering, user tracking, ratings, RSS 1 Adds additional information to primary content to prioritize information or make it more valuable. Metadata creation Digg, del.icio.us or StumbleUpon, tag clouds, newsfeeds via RSS Social networking, network mapping Leverages connections between people to offer new applications. Social graphing Linked In, Facebook, Ning
  • Building the Web 2.0 Enterprise: McKinsey Global Survey Results Highlights
    • Companies are using more Web 2.0 tools and technologies than they were last year, sometimes for more complex business purposes.
    • Companies that are satisfied with their use of these web 2.0 tools are starting to see changes in the way their company is managed and organized as a result of web 2.0.
    • 28 - 34 % of companies surveyed are using web 2.0 tools like blogs, RSS, wikis, podcasts and social networking.
    JULY 2008 The McKinsey Quarterly conducted the survey in June 2008 and received responses from 1,988 executives from around the world. All data are weighted by the GDPs of the constituent countries to adjust for differences in response rates. Everett Rogers Technology Adoption Lifecycle model
  • Is anyone making money directly using Web 2.0
    • Those that own a web 2.0 platform are:
    • Social media sites like Facebook, YouTube etc who generate significant ad revenue from their huge audiences.
    • Social media sites like LinkedIn that generate subscription revenue.
    • AND:
    • Bloggers who attract audiences and generate ad revenue.
  • How can you use web 2.0?
      • Improve your current business model
      • Create entirely new business models
  • Improve your current business model
      • Reduce costs by doing things you currently do more efficiently or effectively:
      • Grassroots marketing and expert creation via employee blogging
          • Kodak employee blog
  • Google and your “digital footprint”
  • Kodak Staff Blog
  • Improve your current business model
      • Reduce costs by doing things you currently do more efficiently or effectively:
      • Grassroots marketing and expert creation via employee blogging
          • Kodak employee blog
      • Market research / New product development: Gather consumer insights, find top prospects and chat leaders/mavens, collaborate with partners and customers anywhere in the world.
          • Mystarbucksidea.com
  • My Starbucks Idea
  • Improve your current business model
      • Reduce costs by doing things you currently do more efficiently or effectively:
      • Grassroots marketing and expert creation via employee blogging
          • Kodak employee blog
      • Market research / new product development: Gather consumer insights, find top prospects and chat leaders/mavens, collaborate with partners and customers anywhere in the world.
          • Mystarbucksidea.com
      • Knowledge sharing externally/ customer support: Users create the content and in doing so provide solutions to other customers who would have previously called a help desk.
          • External knowledge sharing example Marketcircle.com help forum
  • MarketCircle forum
  • The illusion of information control
  • The reality of information flow
  • Improve your current business model
      • Reduce costs by doing things you currently do more efficiently or effectively:
      • Grassroots marketing and expert creation via employee blogging
          • Kodak employee blog
      • Market research / new product development: Gather consumer insights, find top prospects and chat leaders/mavens, collaborate with partners and customers anywhere in the world.
          • Mystarbucksidea.com
      • Knowledge sharing externally/ customer support: Users create the content and in doing so provide solutions to other customers who would have previously called a help desk.
          • External knowledge sharing example Marketcircle.com help forum
      • Knowledge sharing internally. Build a very comprehensive and sophisticated corporate memory/consciousness to improve knowledge sharing, collaboration and expert location within your company.
          • Internal knowledge sharing example: a wiki
  •  
  •  
  • Improve your current business model
      • Do things you could not feasibly do before that will save or earn you money:
      • Brand Pulse Check/ PR issue early warning: Get early warning of PR issues so you can avert or influence them.
          • Kryptonite
  • Kryptonite Lock
  • Socialtext’s business result stats
    • Sales departments have improved sales proposals and compressed sales cycles by over 10%.
    • Product management has sped up time-to-market by 25%.
    • Corporate communications have sped up employee onboarding.
    • Field service has achieved faster time-to-resolution on field service issues.
    • Professional services firms have increased client engagement and retention.
    • Socialtext customers have reduced cycle times by up to 25%, and even reduced email by over 30%.
    Using the Socialtext collaboration platform companies have seen a wide variety of dramatic business results. Source: http://www.socialtext.com/customers/casestudies.php
  • How can you use web 2.0?
      • Improve your current business model
      • Create entirely new business models
  • Ponoko homepage
  • Laser cutting
  •  
  •  
  • Rapid Prototyping
  • ABS Printers
  • Google Sketchup
  •  
  •  
  • Tips for moving forward
    • Start with your business strategy
    • Don’t try to do it all at once. Pick either an easy win or go for high impact.
        • Improve current business model
          • Reduce costs / increase effectiveness
            • Grassroots marketing/expert creation via employee blogs
            • Market Research/Insights/New Product Dev.
            • Knowledge sharing/customer support
          • Do new things not possible before
            • Brand Pulse Check/PR issue early warning
            • Organizational memory/consciousness
        • Create new business models
    • Think bottom up, not top down. Enabling vs dictating.
    • Manage as an innovation project to reduce the risks, both internal and external.
  • Now how do you feel about web 2.0?
  • Closing comments
    • The key question is:
    • How do we capture / realize the potential of the opportunities that we as a company are best suited to go after?
    Opportunity: One day, off-site Discovery Session led by John Sutherland and Jonathan Burns of ennova
  • Thank You