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Hi, I’m Digit<br />
Today, I’m here to talk to you about. . .<br />The Universal Pattern of Value Creation<br />What’s that?<br />
This presentation is about how all value innovations follow a common pattern. <br />All of them?<br />
Yes, all of them. . .<br />Let me show you.<br />
Take a moment to scan these items.<br />What do they have in common?<br />© Ennova Inc. All rights reserved<br />
Take a moment to scan these items.<br />What do they have in common?<br />They all created value.<br />And they were game ...
Exactly.<br />And how they created their value followed a common pattern.<br />A universal pattern.<br />Cool.<br />Cool.<...
We’ll start by answering the question, what is value?<br />
value<br />the worth of something in terms of the amount of other things for which it can be exchanged or in terms of some...
value<br />the worth of something in terms of the amount of other things for which it can be exchanged or in terms of some...
UniversalHuman Motivations<br />Love<br />Communication<br />Security<br />Sweet<br />Smooth<br />Power<br />Belonging<br ...
Inventions, technologies and new forms of interactions …. <br />…. allow people to express these motivations in new ways.<...
Inventions, technologies and new forms of interactions …. <br />…. allow people to express these motivations in new ways.<...
Inventions, technologies and new forms of interactions …. <br />…. allow people to express these motivations in new ways.<...
No One Knew<br />They wanted to talk with their friends and family from the comfort of their own home...<br />
No One Knew<br />They wanted to talk with their friends and family from the comfort of their own home...<br />...until Ale...
No One Knew<br />They wanted to talk with their friends and family from the comfort of their own home...<br />...until Ale...
No One Knew<br />They wanted to deliver packages around the world overnight...<br />
No One Knew<br />They wanted to deliver packages around the world overnight...<br />...until FedEx invented the overnight ...
No One Knew<br />They wanted to deliver packages around the world overnight...<br />...until FedEx invented the overnight ...
No One Knew<br />They wanted to drink water anywhere, anytime...<br />
No One Knew<br />They wanted to drink water anywhere, anytime...<br />...until Polar Springs introduced the 500ml plastic ...
No One Knew<br />They wanted to drink water anywhere, anytime...<br />...until Polar Springs introduced the 500ml plastic ...
No One Knew<br />They wanted to buy a play simulated sports indoors...<br />
No One Knew<br />They wanted to buy a play simulated sports indoors...<br />...until Nintendo created life-like TV sports....
No One Knew<br />They wanted to buy a play simulated sports indoors...<br />...until Nintendo created life-like TV sports....
No One Knew<br />They wanted to share expertise with millions of people in dozens of countries...<br />
No One Knew<br />They wanted to share expertise with millions of people in dozens of countries...<br />...until Gutenberg ...
No One Knew<br />They wanted to share expertise with millions of people in dozens of countries...<br />...until Gutenberg ...
Let’s review<br />You start with human motivations. . .<br />Like wanting to communicate with friends.<br />Or learning so...
You provide them with a disruptor<br />Like the phone.<br />Or the printing press, or the internet, or Facebook.<br />
The disruptor enables a new behavioral norm to emerge.<br />Like the talking on the phone.<br />Or reading, or surfing the...
Which enhances their relationships with: time, space, people, objects, etc.<br />With the phone I can talk to my friend an...
The Universal Pattern of Value Creation<br />It’s the universal pattern of value creation.<br />
The Universal Pattern of Value Creation<br />It’s been around for thousands of years.<br />It’s the universal pattern of v...
So, that’s what  the universal pattern of value creation is all about.<br />
Imagine if your organization had a common tool and language to assess the new value you wanted to create?<br />And you cou...
What value could you unlock?<br />
If you’d like more info.<br />Call us and ask for John.<br />Tell him Digit sent you.<br />Ennova Inc.<br />Toronto, Ontar...
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The universal pattern of value creation

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How all value ever created follows a universal pattern.

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  • Motivations are universal across time and cultures
  • Motivations are universal across time and cultures
  • Motivations are universal across time and cultures
  • Motivations are universal across time and cultures
  • No one was asking to make phone callsPeople were quite happy to meet at the pub.But once it became available they wanted it as they could communicate faster.They made telephone calls because their inherent desire to communicate had a new faster, way to do so.
  • No one was asking to make phone callsPeople were quite happy to meet at the pub.But once it became available they wanted it as they could communicate faster.They made telephone calls because their inherent desire to communicate had a new faster, way to do so.
  • No one was asking to make phone callsPeople were quite happy to meet at the pub.But once it became available they wanted it as they could communicate faster.They made telephone calls because their inherent desire to communicate had a new faster, way to do so.
  • It’s not always about technology eitherFedEx used off the shelf technology and packaged it differentlyPlanes, truck, scheduling software.The invention was the HUB and Spoke – A business model idea rather than a new technology.
  • It’s not always about technology eitherFedEx used off the shelf technology and packaged it differentlyPlanes, truck, scheduling software.The invention was the HUB and Spoke – A business model idea rather than a new technology.
  • It’s not always about technology eitherFedEx used off the shelf technology and packaged it differentlyPlanes, truck, scheduling software.The invention was the HUB and Spoke – A business model idea rather than a new technology.
  • It’s not always about technology eitherFedEx used off the shelf technology and packaged it differentlyPlanes, truck, scheduling software.The invention was the HUB and Spoke – A business model idea rather than a new technology.
  • It’s not always about technology eitherFedEx used off the shelf technology and packaged it differentlyPlanes, truck, scheduling software.The invention was the HUB and Spoke – A business model idea rather than a new technology.
  • It’s not always about technology eitherFedEx used off the shelf technology and packaged it differentlyPlanes, truck, scheduling software.The invention was the HUB and Spoke – A business model idea rather than a new technology.
  • It’s not always about technology eitherFedEx used off the shelf technology and packaged it differentlyPlanes, truck, scheduling software.The invention was the HUB and Spoke – A business model idea rather than a new technology.
  • It’s not always about technology eitherFedEx used off the shelf technology and packaged it differentlyPlanes, truck, scheduling software.The invention was the HUB and Spoke – A business model idea rather than a new technology.
  • It’s not always about technology eitherFedEx used off the shelf technology and packaged it differentlyPlanes, truck, scheduling software.The invention was the HUB and Spoke – A business model idea rather than a new technology.
  • It’s not always about technology eitherFedEx used off the shelf technology and packaged it differentlyPlanes, truck, scheduling software.The invention was the HUB and Spoke – A business model idea rather than a new technology.
  • It’s not always about technology eitherFedEx used off the shelf technology and packaged it differentlyPlanes, truck, scheduling software.The invention was the HUB and Spoke – A business model idea rather than a new technology.
  • It’s not always about technology eitherFedEx used off the shelf technology and packaged it differentlyPlanes, truck, scheduling software.The invention was the HUB and Spoke – A business model idea rather than a new technology.
  • It’s not always about technology eitherFedEx used off the shelf technology and packaged it differentlyPlanes, truck, scheduling software.The invention was the HUB and Spoke – A business model idea rather than a new technology.
  • It’s not always about technology eitherFedEx used off the shelf technology and packaged it differentlyPlanes, truck, scheduling software.The invention was the HUB and Spoke – A business model idea rather than a new technology.
  • It’s not always about technology eitherFedEx used off the shelf technology and packaged it differentlyPlanes, truck, scheduling software.The invention was the HUB and Spoke – A business model idea rather than a new technology.
  • It’s not always about technology eitherFedEx used off the shelf technology and packaged it differentlyPlanes, truck, scheduling software.The invention was the HUB and Spoke – A business model idea rather than a new technology.
  • Review the list.BLACK = PATTERNRED = TERM, OR FACTORGame changing pattern is a disruptor allows a new behaviour, of an old motivation, to emerge, thereby expanding the relationships of the target.Publishing, insurance, manufacturing, web hosting. It doesn’t matter the industry or the time and place. This game changin pattern is universal.
  • Review the list.BLACK = PATTERNRED = TERM, OR FACTORGame changing pattern is a disruptor allows a new behaviour, of an old motivation, to emerge, thereby expanding the relationships of the target.Publishing, insurance, manufacturing, web hosting. It doesn’t matter the industry or the time and place. This game changin pattern is universal.
  • Transcript of "The universal pattern of value creation"

    1. 1. Hi, I’m Digit<br />
    2. 2. Today, I’m here to talk to you about. . .<br />The Universal Pattern of Value Creation<br />What’s that?<br />
    3. 3. This presentation is about how all value innovations follow a common pattern. <br />All of them?<br />
    4. 4. Yes, all of them. . .<br />Let me show you.<br />
    5. 5. Take a moment to scan these items.<br />What do they have in common?<br />© Ennova Inc. All rights reserved<br />
    6. 6. Take a moment to scan these items.<br />What do they have in common?<br />They all created value.<br />And they were game changers in their day.<br />© Ennova Inc. All rights reserved<br />
    7. 7. Exactly.<br />And how they created their value followed a common pattern.<br />A universal pattern.<br />Cool.<br />Cool.<br />© Ennova Inc. All rights reserved<br />
    8. 8. We’ll start by answering the question, what is value?<br />
    9. 9. value<br />the worth of something in terms of the amount of other things for which it can be exchanged or in terms of some medium of exchange.<br />Here’s the definition of value from dictionary.com<br />
    10. 10. value<br />the worth of something in terms of the amount of other things for which it can be exchanged or in terms of some medium of exchange.<br />It doesn’t tell us much…. <br />In fact, it’s similar to this definition.<br />You’re right. <br />We know it when we see it but we can’t define it.<br />PORNOGRAPHY<br />I shall not today attempt further to define the kinds of material I understand to be embraced within that shorthand description, hard-core pornography. . . . but I know it when I see it. (Justice Potter Stewart, 1964)<br />Wow, all those years in meetings discussing value and we never knew what it was.<br />
    11. 11. UniversalHuman Motivations<br />Love<br />Communication<br />Security<br />Sweet<br />Smooth<br />Power<br />Belonging<br />Etc.<br />Let’s start.<br />Value creation starts with…..<br />
    12. 12. Inventions, technologies and new forms of interactions …. <br />…. allow people to express these motivations in new ways.<br />It’s completed when …..<br />
    13. 13. Inventions, technologies and new forms of interactions …. <br />…. allow people to express these motivations in new ways.<br />It’s completed when …..<br />That’s it?<br />New technologies allow new behaviors?<br />Can you show us some examples?<br />
    14. 14. Inventions, technologies and new forms of interactions …. <br />…. allow people to express these motivations in new ways.<br />Sure.<br />Let’s look at five historical examples to expose more.<br />
    15. 15. No One Knew<br />They wanted to talk with their friends and family from the comfort of their own home...<br />
    16. 16. No One Knew<br />They wanted to talk with their friends and family from the comfort of their own home...<br />...until Alexander Graham Bell invented the telephone...<br />
    17. 17. No One Knew<br />They wanted to talk with their friends and family from the comfort of their own home...<br />...until Alexander Graham Bell invented the telephone...<br />The telephone Increased human conversations by trillions.<br />I like calling Julie for a date.<br />
    18. 18. No One Knew<br />They wanted to deliver packages around the world overnight...<br />
    19. 19. No One Knew<br />They wanted to deliver packages around the world overnight...<br />...until FedEx invented the overnight shipping business…<br />
    20. 20. No One Knew<br />They wanted to deliver packages around the world overnight...<br />...until FedEx invented the overnight shipping business…<br />Now businesses depend on overnight delivery.<br />I had a ring shipped last week to give to Julie.<br />
    21. 21. No One Knew<br />They wanted to drink water anywhere, anytime...<br />
    22. 22. No One Knew<br />They wanted to drink water anywhere, anytime...<br />...until Polar Springs introduced the 500ml plastic water bottle...<br />
    23. 23. No One Knew<br />They wanted to drink water anywhere, anytime...<br />...until Polar Springs introduced the 500ml plastic water bottle...<br />...expanding healthy drinking to everyone, everywhere<br />I use this when I run. <br />
    24. 24. No One Knew<br />They wanted to buy a play simulated sports indoors...<br />
    25. 25. No One Knew<br />They wanted to buy a play simulated sports indoors...<br />...until Nintendo created life-like TV sports...<br />
    26. 26. No One Knew<br />They wanted to buy a play simulated sports indoors...<br />...until Nintendo created life-like TV sports...<br />Now seniors exercise more.<br />Julie and I like to play tennis.<br />
    27. 27. No One Knew<br />They wanted to share expertise with millions of people in dozens of countries...<br />
    28. 28. No One Knew<br />They wanted to share expertise with millions of people in dozens of countries...<br />...until Gutenberg invented the printing press...<br />
    29. 29. No One Knew<br />They wanted to share expertise with millions of people in dozens of countries...<br />...until Gutenberg invented the printing press...<br />The printing press launched the Renaissance.<br />Welove mysteries.<br />
    30. 30. Let’s review<br />You start with human motivations. . .<br />Like wanting to communicate with friends.<br />Or learning something new.<br />
    31. 31. You provide them with a disruptor<br />Like the phone.<br />Or the printing press, or the internet, or Facebook.<br />
    32. 32. The disruptor enables a new behavioral norm to emerge.<br />Like the talking on the phone.<br />Or reading, or surfing the net.<br />
    33. 33. Which enhances their relationships with: time, space, people, objects, etc.<br />With the phone I can talk to my friend anytime.<br />Or see what Julie is doing on Facebook.<br />
    34. 34. The Universal Pattern of Value Creation<br />It’s the universal pattern of value creation.<br />
    35. 35. The Universal Pattern of Value Creation<br />It’s been around for thousands of years.<br />It’s the universal pattern of value creation.<br />And it doesn’t change.<br />
    36. 36. So, that’s what the universal pattern of value creation is all about.<br />
    37. 37. Imagine if your organization had a common tool and language to assess the new value you wanted to create?<br />And you could tell whether it met the criteria for game changing. . .<br />. . .before you launched it.<br />
    38. 38. What value could you unlock?<br />
    39. 39. If you’d like more info.<br />Call us and ask for John.<br />Tell him Digit sent you.<br />Ennova Inc.<br />Toronto, Ontario<br />1-888- 6ennova<br />905-294-8050 (local)<br />John@ennova.ca<br />We’ll send you a free starter kit.<br />
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