Nigeria state of digital media 2014

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Nigeria state of digital media 2014

  1. 1. STATE OF DIGITAL MEDIA NIGERIA TERRAGON GROUP 2014
  2. 2. NIGERIA Total Population Urban Rural 174,507,539 Mobile Internet Users Internet Penetration 65,813,890 Mobile Subscribers Mobile Penetration 129,391,392 50% 50% 32.9% 74.1% Source: Population: CIA World Factbook Est. (2013) Internet: ITU, June 3013 Mobile Subscribers: NCC, April, 2014
  3. 3. POPULATION
  4. 4. Source: CIA World FactBook Est. July, 2013 CURRENT POPULATION OF NIGERIA 174,507,539
  5. 5. NIGERIA’S ANNUAL GROWTH RATE IS 2.54%... …UP FROM 2.33% IN 2012 Source: CIA World FactBook Est. July, 2013
  6. 6. MEDIAN AGE OF NIGERIA’S POPULATION IS 17 YEARS AND 9 MONTHS… Source: CIA World FactBook Est. July, 2013
  7. 7. …DOWN FROM 19 YEARS AND 3 MONTHS IN 2012 Source: CIA World FactBook Est. July, 2013
  8. 8. FOR EVERY FEMALE, THERE ARE 1.01 MALES DOWN FROM 1.04 MALES IN 2012 Source: CIA World FactBook Est. July, 2013
  9. 9. 50% OF THE NIGERIANS LIVE IN URBAN AREAS Source: Wikipedia
  10. 10. INTERNET
  11. 11. NIGERIA HAS AN INTERNET PENETRATION OF 32.9% & A BROADBAND PENETRATION OF 6% Source: ITU, June 2013 The Nigerian National Broadband Plan 2013-2018 Penetration rate is the percentage of active internet/broadband users for a given population
  12. 12. Source: http://www.netindex.com/download/2,59/Nigeria/ AVERAGE BROADBAND SPEED IN NIGERIA IS 4.8MBPS
  13. 13. Source: http://www.netindex.com/download/2,59/Nigeria/ WITH A SPEED OF 4.9MBPS, LAGOS HAS THE HIGHEST BROADBAND SPEED IN NIGERIA, FOLLOWED BY ABUJA – 4.4MBPS & RIVERS – 4.1 MBPS
  14. 14. NIGERIA STILL HAS THE LARGEST INTERNET POPULATION IN AFRICA AND IS 8TH IN THE WORLD …UP FROM 11TH IN 2012 Source: Wikipedia
  15. 15. 78% OF NIGERIAN NETIZENS ACCESS THE INTERNET EVERYDAY . . . Source: Terragon Insights 2014
  16. 16. . . .67% SPEND 1 TO 3 HOURS ON THE INTERNET DAILY. Source: Terragon Insights 2014
  17. 17. …AND 92% ACCESS THE INTERNET VIA A MOBILE DEVICE Source: Terragon Insights 2014
  18. 18. MOBILE INTERNET HITS STILL OUT-NUMBER DESKTOP INTERNET HITS MOBILE DESKTOP Source: gs.statcounter.com May 2014 69.74% 26.24% TABLET 4.02%
  19. 19. TOP ONLINE ACTIVITES IN NIGERIA Source: Terragon Insights 2014 26%31% 18% 17% SEARCH SOCIAL MEDIA DOWNLOADS EMAIL
  20. 20. KNOWLEDGE SEEKING 22% SCHOOL & EDUCTION 20% SPORTS 13% JOBS 31% NEWS Source: Terragon Insights 2014
  21. 21. INTERNET ACTIVITIES BY PLATFORM- MAJOR POINT OF ACCESS Source: Terragon Insights, 2014 84% 88% 86% 60% 87% 92% 12% 4% 10% 35% 9% 5% 4% 7% 4% 5% 3% 3% EMAILS IM CONTENT DOWNLOADS INTERNET SHOPPING SEARCH FOR INFORMATION SOCIAL MEDIA MOBILE DESKTOP OTHERS
  22. 22. SOCIAL MEDIA
  23. 23. Source: Data from the social media sites SOCIAL MEDIA SITES IN NUMBER (REGISTERED USERS) 1.6M 12.6M 1.2M 10.2M 8M 6M
  24. 24. Source: Terragon Insights, 2014 40% OF NIGERIAN NETIZENS ARE VERY ACTIVE ON SOCIAL MEDIA
  25. 25. SOCIAL MEDIA ACTIVITES IN NIGERIA Chat Comment Share/Re-tweet/Re-post Post a Picture Like Updates/Tweets 78% 55% 39% 33% 52% 40% Source: Terragon Insights, 2014
  26. 26. MOBILE USAGE
  27. 27. ACTIVE MOBILE SUBSCRIPTION IN NIGERIA: 129,391,392. . . Source: NCC, April 2014
  28. 28. Source: Based on data from NCC – February 2013 & 2014 . . .WITH A GROWTH RATE OF 11% BETWEEN 2013 & 2014
  29. 29. MOBILE PENETRATION IN NIGERIA: 74.1% UP FROM 60.01% IN 2013 Source: Based on data from Nigerian Communication Commission and CIA World FactBook
  30. 30. 75% OF ADULTS LIVING IN URBAN AREAS AND 39% OF ADULTS LIVING IN RURAL AREAS HAVE ACCESS TO A PRE-PAID MOBILE PHONE Source: Mobile Money and Telco Regulation In Nigeria, September 2013
  31. 31. Source: Based on data from Nigerian Communication Commission, ACTIVE MOBILE INTERNET SUBSCRIPTIONS IN NIGERIA: 65,813,390
  32. 32. 37% OF MOBILE INTERNET HITS COME FROM FEATURE PHONES. DOWN FROM 60% IN 2013 Source: gs.statcounter.com May 2014
  33. 33. Source: gs.statcounter.com 4.1% (‘14) 4.4% (‘14) 7.1% (‘14) 25.4% (‘14) SHARE OF MOBILE INTERNET BY OPERATING SYSTEM 1.8% (‘13) 5.6% (‘13) 17.2% (‘13) 12.4% (‘13)
  34. 34. ONLINE SHOPPING ONLINE SHOPPING
  35. 35. 63% OF NIGERIAN NETIZENS HAVE BOUGHT SOMETHING ONLINE UP FROM 15% IN 2013 Source: Terragon Insights 2014
  36. 36. 60% OF NETIZENS REPORTED THEY CARRIED OUT THEIR PURCHASES WITH THEIR MOBILE DEVICES. Source: Terragon Insights 2014
  37. 37. 86% CARRIED OUT RESEARCH ON THE PRODUCT/SERVICES BEFORE MAKING THE PURCHASE. 80% OF THE RESEARCH WAS CARRIED OUT ON MOBILE DEVICES Source: Terragon Insights 2014
  38. 38. WHERE PRODUCT RESEARCH STARTS FROM: 58% 17% 9% 12% 4% Search Engines Friends/Family on Social Media Retailer Website (Jumia/Konga) Company's website Review Website Source: Terragon Insights 2014
  39. 39. AIRTIME, COMPUTER/PHONE ITEMS AND GAMES (CONSOLES, DISKS AND ACCESSORIES) ARE THE MOST COMMON PURCHASES MADE ONLINE Source: Terragon Insights 2014
  40. 40. WHILE ONLY 65% OF INTERNET SHOPPERS WERE CALLED BACK AFTER DELIVERY, 82% SAID THEY WILL LIKE TO BE CONTACTED AFTER DELIVERY Source: Terragon Insights 2014
  41. 41. INDUSTRY STATISITICS MOBILE NUMBER PORTABILITY MOBILE MONEY
  42. 42. MOBILE NUMBER PORTABILITY SINCE INCEPTION -APRIL 2013, AIRTEL HAS RECORDED THE HIGHEST NUMBER OF PORT-IN INCIDENTS, ACCOUNTING FOR 46.3% OF TOTAL PORT-IN INCIDENTS. MTN RECORED THE HIGHEST PORT-OUT INCIDENTS, ACCOUNTING FOR 45.8% OF MOBILE SUBSCRIBERS THAT PORTED TO ANOTHER NETWORK. Source: Based on Data from NCC: May 2013 - February 2014
  43. 43. MOBILE NUMBER PORTABILITY PERCENTAGE OF PORT-IN INCIDENCE Source: Based on Data from NCC: May 2013 - February 2014 13.4% 33.6% 42.3%6.72%
  44. 44. Source: Based on Data from NCC: May 2013 - February 2014 MOBILE NUMBER PORTABILITY PERCENTAGE OF PORT-OUT INCIDENCE 15.6% 10.8% 26.4%47.8%
  45. 45. Source: Mobile Money and Telco Regulation In Nigeria, September 2013 SINCE COMMENCEMENT OF MOBILE MONEY OPERATIONS IN 2012, THERE HAVE BEEN ABOUT • 9,989,296MOBILE MONEY SUSCRIBERS • 67,494AGENTS ENROLLED…. • . . OVER 11 MILLION TRANSACTIONS. . . • AND A TOTAL VALUE OF TRANSACTIONS OF OVER 105 BILLION NAIRA MOBILE MONEY
  46. 46. January February March April May June July August Septembe r October Novembe r Decembe r 2012 44,271 70,175 97,749 114,300 140,185 162,895 179,431 218,220 210,923 256,958 301,601 500,980 2013 646,048 673,784 773,150 1,018,7 1,445,7 1,424,7 1,639,6 VOLUME OF TRANSACTIONS 2012/2013 Source: Mobile Money and Telco Regulation In Nigeria, September 2013
  47. 47. January February March April May June July August Septembe r October Novembe r Decembe r 2012 241,425 325,569 514,523 1,078,2 1,731,0 2,117,3 2,279,8 2,618,8 2,361,6 4,100,2 6,054,9 8,085,1 2013 7,637,7 6,970,4 8,261,7 9,885,5 9,987,2 9,042,8 10,141, VALUE OF TRANSACTIONS 2012/2013 Source: Mobile Money and Telco Regulation In Nigeria, September 2013
  48. 48. Source: Mobile Money and Telco Regulation In Nigeria, September 2013 THERE ARE 18 LICENSED MOBILE MONEY OPERATORS
  49. 49. At Terragon Group, we pride ourselves as a new media business focused on Africa. We have built a strong competence across the new media ecosystem comprising mobile, online and content. Within digital we understand the interplay between content and platform and we have business verticals that deliver on both components of the digital world. Our knowledge base is founded on a bunch of individuals who are passionate about new ways of communicating, who love what they do, they seek out new ways of doing what they love doing and who cannot stop shaking up the status quo. They are keen about finding solutions for clients and doing great work. For more information on TERRAGON INSIGHTS 2014, email Eniola on emoronfolu@twinpinenetwork.com If you’d like to chat with us on how we can help you, email info@terragonltd.com or info@twinpinenetwork.com Find out more at: www.terragonltd.com www.twinpinenetwork.com

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