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March 2013
SMALL DATA, BETTER
DATA

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Why “big data” isn't enough data

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Why “big data” isn't enough data

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Let’s start with a statement….

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This statement….
Starbucks

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Data is as good as what’s contained in it
Rubbish in
Rubbish out

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Imagine finding useful data out of this

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Its not impossible….we can scavenge
But we can
avoid
that task

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By capturing and codifying useful
information.

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Start with tagging the records with
metadata
Team/ Club: Manchester
United.
City: Manchester
Sport: Football, Soccer
Year: 2013

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And a workable taxonomy
Team/ Club : Real
Madrid
City: Madrid
Sport: Football, Soccer
Year: 2013

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So you can find the right information faster
Man U Vs. Real 2013

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Remember …people..

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Staff
Customers
Suppliers
Family & friends
Is why we even invest aside
from….

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Profit Productivity
Time Fun

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You see… to make healthy
profits you need fun,
productive, well informed
people who have a life
outside work

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Information is simply an enabler

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A tool to derive profitability, creativity and
time..
… that helps people not add tasks

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Not costing a arm & a leg to implement

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Contact us, learn more.
• contact@enkript.com