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Lecture 9
Lecture 9
Lecture 9
Lecture 9
Lecture 9
Lecture 9
Lecture 9
Lecture 9
Lecture 9
Lecture 9
Lecture 9
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Lecture 9

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  • 1. ÇÀÕ ÇÝÝËÈÉÍ ÕÝÑÝÃ ËÝË, ÇÎÐÈËÒÎÒ ÇÀÕ ÇÝÝËÈÉН ÑÎÍÃÎËÒ лекц 9 L/O/G/O
  • 2. Çàõ çýýëèéã ÿàãààä õýñýã èëäýã âý? Çàõ çýýëèéí õýñýã÷ëýë- èðýýä¿éí õýðýãëýã÷äýý ìàðêåòèíãèéí ¿éë àæèëëàãààíä èæèë õàðèó ºãºõ áàéäàë áîëîí íèéòëýã õýðýãöýýãýýð íü ãðóïï¿¿ä áîëãîí õóâààõ ¿éë àæèëëàãàà þì. Ýíý ¿éë àæèëëàãààíû ä¿íä áèé áîëîõ õóäàëäàí àâàã÷äûí ãðóïï¿¿äèéã çàõ çýýëèéí õýñýã "ñåãìåíò" ãýíý. Çàõ çýýëèéí õýñýã÷ëýë çîðèëòîò çàõ çýýë ãýäýã íü õèéñâýð îéëãîëò юм.
  • 3. Агуулга Õýñýã÷ëýõ, ç îðèëòîò çàõ çýýëèéã òîäîðõîéëоõ ¿å øàòóóä Çàõ çýýëèéã õýñýã÷ëýõ Çîðèëòîò çàõ çýýëèéã ñîíãîõ Çàõ çýýëä áàðààã áàéðøóóëàх
  • 4. Õýñýã ëýõ, çîðèëòîò çàõ çýýëèéã òîäîðõîéëîõ ¿å øàòóóä Үå øàò 1. Çàõ çýýëèéã õýñýãчëýõ Çàõ çýýëèéã õýñýã÷ëýõ àðãà çàìûã õàéõ øàëãóóðûã äàâæ áàéâàë çàõ çýýëèéã õýñýã÷èëíý. Çàõ çýýëèéã õýñýã÷ëýõýä 5 ¿íäñýí øàëãóóð õýðýãëýäýã
  • 5. Çàõ çýýëèéã õýñýã ëýõ ýñýõèéã øèéäýõ øàëãóóðóóä íü Àøèã áîëîí õºðºí㺠îðóóëàëòûíõàà ºãººæèéã äýýøë¿¿ëýõ ïîòåíöèàë. Õýñýã÷ëýëèéí õàìãèéí èë¿¿ ñàéí õàíäëàãà áîë àøèã, õºðºí㺠îðóóëàëòûí ºãººæèéã áîëîìæèéí äýýä õýìæýýíä õ¿ðãýõ ÿâäàë þì.Õýðýâ ýíý áîëîìæ íü õýñýã÷ëýë õèéõã¿éãýýð äýýä õýìæýýíäýý õ¿ð÷ áàéâàë õýñýã÷ëýõ øààðäëàãàã¿é. * Ñåãìåíò¿¿äèéí õîîðîíäîõ õóäàëäàí àâàã÷äûí õýðýãöýýíèé ÿëãàà. Õýðâýý ÿíç á¿ðèéí ñåãìåíò¿¿äèéí õýðýãöýýí¿¿ä íü ìýäýãäýõ¿éö ÿëãààã¿é áîë öººí òîîíû ñåãìåíò¿¿äýä íýãòãýõ ¸ñòîé. ªºð ººð ñåãìåíò¿¿ä íü íèëýýä èõ çàðäàë øààðäàõ ìàðêåòèíãèéí ººð ººð ¿éë àæèëëàãààã øààðääàã. Õýðýâ îðëîãî ºñ÷ áàéâàë íýìýãäýë çàðäàë ãàðãàëã¿é ñåãìåíò¿¿äèéã íýãòãýí ìàðêåòèíãèéí ¿éë àæèëëàãààíû òîîã öººð¿¿ëýõ íü çºâ þì. *
  • 6. Íýã ñåãìåíòèéí áîëîìæèò õóäàëäàí àâàã÷äûí õýðýãöýý øààðäëàãûí àäèë òºñòýé áàéäàë. Íýã ñèãìåíòèéí áîëîìæèò õóäàëäàí àâàã÷èä ìåíåæåðèéí ¿éë àæèëëàãààíû õ¿ðýýíä èæèëõýí øèíæ ÷àíàðòàé áàéâàë çîõèìæòîé. * Ñåãìåíòèéã òàòàõ ìàðêåòèíãèéí ¿éë àæèëëàãààíû áèåëýãäýõ áîëîìæ. Ñåãìåíò¿¿ä íü ìàðêåòèíãèéí ýíãèéí áîëîâ÷ ¿ð ä¿íòýé ¿éë àæèëëàãàà øààðäàíà. Õýðýâ èéì ¿éë àæèëëàãàà ÿâóóëæ ÷àäàõã¿é áîë õýñýã÷ëýõ õýðýãã¿é. * Ýíãèéí õÿëáàð áàéäàë áîëîí õóäàëäàí àâàã äûã õýñýã ëýõ òºñºâ çàðäàë. Ìàðêåòèíãèéí ìåíåæåð íü õýñýã ëýõ òºëºâëºãººã ¿ð ä¿íòýé áîëîâñðóóëàõ ¸ñòîé. Ýäãýýð øàëãóóðûã äàâñàí òîõèîëäîëä çàõ çýýëèéã õýñýã ëýõ çàð ìóóäûã õýðýãëýí çàõ çýýëèéã õýñýã èëíý.
  • 7. Çàõ çýýëèéã õýñýã ëýõ çàð ìóóä Ñýòãýë ç¿éí çàð÷èì Газар зүй Òºëºâ áàéäëûí çàð÷èì Õ¿í àì çàð÷èì ç¿éí
  • 8. ¯å øàò 2. Çîðèëòîò çàõ çýýëèéã ñîíãîõ. Õýñãèéí õýìæýý áà ºñºëò. Õàìãèéí ýõíèé àñóóëò áîë ï¿¿ñèéí ãàðàõ ãýæ áóé çàõ çýýë íü õýð òîì õýìæýýòýé áºãººä öààøäàà ºñºõ õàíäëàãà áàéãàà ýñýõèéã òîäîðõîéëíî. Çàõ çýýëèéí ñåãìåíò¿¿äýýñ ñîíãîëò õèéõèéí òóëä ñåãìåíò á¿ðèéã ¿íýëýõ ¸ñòîé. Çàõ çýýëèéí ñåãìåíò¿¿äèéã ¿íýëýõèéí òóëä äîîðõ øèíæèëãýýã õèéíý.
  • 9. www.themegallery.com Thank You! Your company slogan in here L/O/G/O

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